The recent flurry of outrage over Mark Zuckerberg's un-businesslike attire proves that many of us love to look, not just at what Internet celebrities are doing, but at what they're wearing while they do it.
If this weren't true, why would a new pinstripe hoodie for executives suddenly take the business press by storm? Why would its creator's declaration of "HoodieGate" set the standard for outstanding social media marketing?
Clearly, when it comes to people-watching, the heads of big Internet companies are fair game. For one thing, they're movers and shakers, people we idolize, patronize, love to hate. Since so many of us are subject to their whims, maybe we get a sense of empowerment or justification by pointing out their flaws, foibles, and little triumphs or tragedies of taste.
Then there's the question of whether clothing does or does not affect how well executives perform. Is it really possible that Zuck's hoodie contributed, however subtly, to some sort of underwriter or investor negativity that later played a small role in the run-up to last Friday's disastrous IPO?
These questions keep us up at night here at Internet Evolution. And we're exhausted. So we've decided to take the scientific approach to solving this puzzle. In this report, we have assembled a list of the Best and Worst Dressed executives of public Internet firms, and we've compared their clothing to the recent share price performances of their respective companies.
The results may surprise you. Or not. Either way, scrutinizing the best and worst dressed Internet business leaders produces some surprises and a few guffaws. So enjoy. And feel free to disagree, add your own comments, and pick your own best and worst on the message board below.
Read the report sequentially, or click on specific pages that interest you below.
The Best & Worst Dressed on the Internet:
Next Page: Best Dressed #1: Tim Cook (Apple)
— Mary Jander , Managing Editor, Internet Evolution