Analytics: The Cornerstone for a Smarter Commerce Strategy Midsize companies can put the customer in the driving seat by using business analytics to mine the global social conversation for a rich stream of actionable data. 12|5|2012 9 comments
Featured Videos
Analytics I: Becoming a Winner in the Marketplace Rich Luciano describes the advantage small, nimble companies have in using business analytics to seize a competitive advantage. 12|5|2012 1 comment
Analytics II: Pulling Nuggets From the Data Rich Luciano shows how drilling down into the data uncovers the nuggets which lead to better, sounder decision-making. 12|5|2012 Post a comment
Brands looking to measure public opinion by reading Twitter tea leaves should take heed of a Pew Research report, which finds that Twitter sentiment is often very different from public opinion as measured by surveys.
Wanted! CMO Clan Moderators The CMO Clan is looking for a handful of readers to help moderate the message boards on our site - including engaging with the industry mavens on our thinkerNet blogosphere. The job comes with various perks (think: cool, free stuff) as well as bags of kudos. Interested?
As Mitch Wagner discussed today, Yahoo is acquiring Tumblr. The big Internet debate at the moment is whether Tumblr will be good or bad for Yahoo. Regardless of their stances on the future of Yahoo itself, many claim that Yahoo will somehow ruin Tumblr.
The apartment and house sharing service, Airbnb, now requires members to verify their identities by demonstrating a presence on the web, and by either scanning a government ID or entering detailed personal details. Other enterprises should take a close look at Airbnb's verification policies.
Facebook advertising is a lightning rod. It seems neither brands nor consumers are 100 percent happy about the social media site's policies, placement, or procedures. But the real controversy about Facebook ads and promotions is over whether they work.
Efforts to revitalize and expand immersive theater by combining physical performance with digital content and fostering interaction between cast and audience members via digital devices have accelerated in the past few years. One of the more unusual and intriguing hybrid incarnations of immersive theater is the Theatre Jukebox, an arcade-like device that combines animation, projections, and binaural audio and plays interactive stories.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
Companies need to take advantage of new technologies to simplify interfaces, improve capabilities, and enhance back-office processes. But they can't upgrade their Websites too often.
Project management and marketing don't generally work well together, but now the cloud delivers PM software that is more compatible with marketing's creative and spontaneous nature.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
A growing number of HR managers are suspicious of individuals who do not take part in social media and view them as anti-social in real life as well as online.
Now apparently the mobile platform of choice, the Apple iPhone has benefited from its sound understanding of human factors and ergonomics – but is this reputation threatened by a looming avalanche of advertising?
Marissa Mayer at Yahoo has come out with her strategy on turning the company around: culture, company, calibration, and compensation. But Yahoo needs to have a technical approach to the mobile cloud opportunity, not a management theory lesson.
Twitter's changes are clearly aimed at being more Facebook-like, and this is because both companies are vying to serve the mobile social network market. But can that market work for anybody, given how difficult it is to push ads to social-update readers?
Recently, Amazon was recognized for its customer satisfaction excellence. It has made no secret that being customer-centric is a primary goal. This should be the goal of every e-tailer that wants to build market share.
With customers having a free reign on so many sites and the ability to organize against companies in a matter of minutes, what should companies do to prevent social media from turning on them? How can companies prevent disaster, and what should they do when social media goes sour?
Big-data and mobile are converging to disrupt the marketing landscape. Mobile isn't just another channel, and big-data isn't just another tool; rather, the two, taken together, require entirely new ways of marketing. Learn from real-life examples of best -- and worst -- practices on how to survive in this new marketing world.
In a global marketplace, with customers armed with in-depth information from a variety of Web, mobile, and social sources, how can marketers figure out what works and what doesn't? Analytics and metrics are the key tools for connecting marketing campaigns with results. Successful brands are those that use an iterative process of measuring the market, sending out messages, and measuring again in a repeating cycle of excellence.
Brands face a proliferation of social media choices, with new channels emerging and old ones fading into insignificance. It's overwhelming -- but it's essential for marketers to keep up, because social media is a tool that empowers customers to make informed decisions, and marketers need to be part of those conversations.
Thanks to social media and e-commerce, there is now more information available to marketing professionals than ever. That's the good news. Understanding this data and reaping the benefits, however, is more complicated. This report examines what CMOs need to know when building their marketing-with-data strategies.
The days of content may be numbered. CMOs now need to devise strategies for engaging beyond one-dimensional messages -- or they risk having their content get lost in a flood of too much information. This report examines new ways for marketing leaders to engage with customers and successfully capture their attention in the digital age.
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
In 2009 I attended an event with the World Economic Forum on the future of the Internet, both from an economic and technical perspective. Over the last 12 months two trends are becoming even more apparent: (1) the Internet will require...
To save this item to your list of favorite Internet Evolution content so you can find it later in your Profile page, click the "Save It" button next to the item.
