In the olden days, one friend might have said to another, “Hey, try these frozen turkey meatballs -- they’re delicious!” Friend 2 tastes ‘em, likes ‘em, and buys a bag.
PeerIndex seeks to sift through your social media presences (yes – plural), and find the virtual equivalents of those meatball-eating folks, times n. The company professes to measure something pretty squishy: how much and what type of influence those who follow you have over others in their networks.
Let’s unpack this a bit. Say 220 customers (or those whom you’d like to convert to customers) follow you on Twitter; you’ve got 416 folks following you on LinkedIn; and you just created a Facebook page for your company, and have racked up two dozen likes so far. Peer Index says it can help you suss out which among those followers and fans exerts the most sway over others’ willingness to like, buy, and/or recommend your product.
Once you’ve used the company’s “PiQ” technology to determine your key influencers, you can find ways to reward them, with special pricing, perhaps, or you can solicit them as unofficial ambassadors of your brand. Use your Twitter handle to open a PeerIndex account.