The Macrosite for News, Analysis and Opinion about the Future of the Internet
Ross M. Greenberg

The Growing Irrelevance of Windows

12/22/2009 59 comments
DISCUSS     Email This

It is rumored that Henry Ford said the consumer was free to pick any color they liked for their Model T, as long as it was black. Similarly, I can only think that Microsoft once felt secure in saying that the consumer was free to pick any operating system as long as it was Windows.

This position is getting harder to defend. Just as you can get your car in any color you can imagine, the growing popularity of the iMac and the myriad flavors of Linux must be causing some sleepless nights in Redmond. Add to this the ever-growing importance of the Internet, initially ignored by Microsoft.

Indeed, the advent of XML and the growing importance and standardization of Asynchronous JavaScript and XML (Ajax) have caused a surge of interest in which Microsoft has played only a bit part, instead of its formerly expected role of leading design instigator.

And Ajax is showing its inherent power in a range of applications you might never have thought of in the past. XML itself, the eXtensible Markup Language designed by the World Wide Web Consortium (W3C) , has fulfilled its design goal of simplicity and usability over the Internet.

Further, if you combine Ajax with CSS (Cascading Style Sheets) and with Web design software such as Dreamweaver CS 4, you're able to utilize the power of the Spry framework, Adobe's rendition of Ajax. Spry frameworks as the main interface to CSS have proven a powerful tool for developers.

Interestingly, Microsoft has not kept up with these innovations and is a Johnny-come-lately to the Ajax party. The company seems to be losing the merit badge of originality and creativity in a range of areas. To wit:

  • Browsers. Internet browsers, such as Mozilla/Firefox, Apple's Safari, Opera, and SeaMonkey may not be taking over from Internet Explorer, but the penetration of the combined competition must have Microsoft looking over its shoulder.
  • Mobile applications. The iPod has between 80,000 and 100,000 micro applications, most offering Web connectivity wirelessly -- entirely independently of the Windows platform. Some offer pioneering productivity in a small package. So who needs Windows?
  • Poor PR. In various Microsoft newsgroups and public sites, Microsoft adherents are typically called "fanboys," and what used to be a universally respected attitude is quite often ridiculed.

Apple's iMac advertising sort of tells the tale as well: The Microsoft Windows seal of approval does not guarantee success/infallibility for members of the Microsoft Windows family. Windows 7 does not have the universality Microsoft expected it to have.

There is a growing consensus that Microsoft could have done well with a full-featured, time-limited demo of Vista, or at least with better meshing with virtualization under Vista. Also, the vendor could have supplied a full dual-boot configuration of Windows 7/Vista.

People just do not trust Microsoft any longer. And Microsoft has no one to blame but its own apparent arrogance.

Is it possible that the ubiquitous Emperor of Microsoft is wearing no clothes? I don't see any.

— Ross M. Greenberg is an experienced software author, journalist, technology writer, and online forum and community manager.

Channel: Enterprise IT, Web 2.0
Tags:
DISCUSS     Email This
Current display:       newest comments first       display in chronological order
Page 1 of 6   Next >
SeanFromIT
IQ Crew
Friday January 8, 2010 3:36:24 PM
no ratings

They know to some extent what they're doing...they just might not care to know how or why. That's why Windows and OS X excels at capturing users...they hide the technical stuff. Linux, for the most part, brazenly displays the technical parts, scaring most users. The lack of driver support, interconnectivity, etc is what holds back the great masses from using Linux as their everyday PC OS. That's why Ubuntu hit the scene and instantly created hordes of fanboys - it made Linux accessible. But it's still not *quite* there for your grandma to use. Don't get me wrong, as an IT professional I love to use Linux and would take it any day over Windows, but there's a reason non-IT professionals rarely use it.

hrcohen
Rank: Web master
Thursday December 31, 2009 5:43:57 PM
no ratings

I am totally suspicious of the long-term effects of the cloud. I learned early on how capricious mainframes, midrange computers, servers, and network devices can be in delivering consistent and reliable performance. I always want my critical personal applications on the near side of the network. And will continue to recommend doing so until I am proven wrong.

hrcohen
Rank: Web master
Thursday December 31, 2009 5:39:10 PM
no ratings

Whatever Nifi 2200 is must be your problem. I had no problems with my son's new machine. We had the WiFi established and were loading software in 15 minutes.

bwelford
IQ Crew
Thursday December 31, 2009 2:07:54 PM
no ratings

OK there's a huge legacy of Windows based properties but it's demise is only a matter of when not whether.

It will be killed by Cloud computing, which will become the norm, and which has many advantages.

Of course Microsoft has not helped its cause by adopting a non customer-centric approach in its developments.  It is driven by the allure of its own technology rather than what works best for customers.  It so often requires me to work within their rules even if they're not the most natural way of doing things.

There are so many examples but the one that hits me often is the insistence that passwords should make a distinction between upper and lower case letters.  Inadvertently hit the Caps Lock button just above the Shift key and you'll be getting somewhat unexpected password problems. 

... I could go on and on, but I doubt that Microsoft can make the organizational changes needed to overcome its lack of customer sensitivity.

aum007
Thinkernetter
Tuesday December 29, 2009 12:14:00 PM
no ratings

Ramon,

If this ecosystem collapses-And I dont think it will.There will always be a need for Windows developers to take care of /patch older machines which are still running for whatever reason(Cost/Obsolency/Lack of Technical Skills on alternatives, etc,etc).

It might just happen that the ecosystem may fade away like whats happened with UNIX.But the ecosystem consists of mainly Smaller Developers who are very flexible and versatile and know how to update their skills very quickly with minimum fuss to the next big thing.

Regards

Ashish.

RamonAntonio
Rank: Web master
Tuesday December 29, 2009 11:23:49 AM

One of the less considered aspects of the Windows irrelevancy is the fact that a lot, and I mean a lot, of industries exist and depend on it. And the aggregate economic value of that lot is HUGE.

Each day we receive lots and lots of offers of products THAT WE NEED in order to make a better use of Windows, to tweak Windows, to repair Windows, to expand Windows, to make Windows more dependble and useful. And we may buy a bundle of them thus creating economic value for the economy.

The problem with Windows irrelevancy is not its own demise which may or not happen, albeit I believe it will. The problem is that most, if not all of this webosystem may collapse toguether with Windows. And that's a real and different problem. We are talking about hundreds or thousands of developers, products, companies, trade values, etc. And we must start to think on that.

The reality check as we read this, is that a lot of what we do with a computer can be done without starting Windows. Just check on this:

  • When I use Microsoft Outlook to check emails I have to start up the computer, start up Windows of course, start up MOlk and wait till it checks in real time the servers of my email accounts. That is, MOlk is actually working in the present time to gather the information.
  • Instead, if I change to GMail (or else any other web based email service), as I made yesterday after the boos of my nephews on Christmas Day for still using MOlk, I just click on Gmail and voilá, the email information is just there. Its a different way because GMail works even if the computer is off and MOlk is not on. My emails are always there in Gmail instead of looking for them in MOlk.

It may be a matter of seconds or minute from a certain point of view. But this is not the magic. The magic is that if I just turn on my Smartphone I have my full emails without using Windows. And depending on the Smartphone, I can reach the status of a fully functional operation, whether business or personal without using Windows.

Thus, for what I need the webosystem of applicattions I started this post with. For nothing. They have just become less than useful in fact, unnecesary. It's a whole new universe.

The problem is that the substitutes of Windows don't need anything Windows. And there is the tragedy. It is not an emigration, it's in fact, an undiscovered country...

And as the great Howard Cosell said; That's the way it is... or sort off...

aum007
Thinkernetter
Tuesday December 29, 2009 11:00:17 AM
no ratings

Ramon,

I totally agree with everything you have to say here.

ROI Is an over-hyped term as far Windows is concerned.Unfortunately too many Corporate IT types cant see beyond Windows.So we need to do a better job of converting their thinking?

Regards

Ashish.

RamonAntonio
Rank: Web master
Tuesday December 29, 2009 10:20:48 AM

You are right on the money. The fixation with the Return of Investment (ROI) is what drove some of the brightest minds in the country to overinvest, invent "financial devices and instruments" (so called) in order to cause a money turnaround and get a ROI. And that fixation is called a bubble, a fiction, created just to cause the further creation of money. But the problem is that such newly created money, even though measurable and cashable, was in fact, unreal. And the power of such fixation of money is that we are living among its consequences, that is, the almost evaporation of most of the economy.

The fixation in money only and money fast is the center of the irrelevancy in all areas of business. When we detect that the reason for any economic activity or product is just the ROI we should become suspicious. I'm not saying that we renounce heroically to work honestly (even though we must always have some moral limits), but we should not be part of the self justification used by the money magicians to make such a product or activity sound reasonable and feasible.

What I mean is that the ROI has never been the cause for a product or an economic activity. The ROI was created as, has been used as, and should ever be A MEASURE of the economic soundness of an activity or product that has implicitly or potentially a social benefit. Social benefit should be the primary criteria. Obviously it isn't any more.

My humble proposition is that Windows is becoming irrelevant because its main aim right now is to produce ROI while producing diminishing social benefits when other alternatives are producing real and tangible increments in social benefits and exhibiting sound ROI.

Ross M. Greenberg
Thinkernetter
Tuesday December 29, 2009 8:57:16 AM
no ratings

When I pitch a new product to the money men-- I do stuff such as design programs -- they are generally only interested on their Return on Investment. They do not care about the operating system and its relevance. They do not care about my own relevance or my opinion on the color of the sky. They just want to know about how fast they can get their own money back. They are not the religious zealots people who care about the technology might be -- such as you and I.

If they can make a profit dealing out a Linux product as versus a Windows product, they will do so. At the current time software investment takes the Willie Sutton approach: when asked why he robbed banks, he replied "that's where the money is".

Why invest in Windows products? Because that's where the money is...

Your mileage may vary.

Ross

RamonAntonio
Rank: Web master
Monday December 28, 2009 4:03:34 PM
no ratings

Thanks for your note.

Well, a very good friend of mine is an astrologer in Puerto Rico. I am not. So using WAG Theory I would say 5 years from now Windows, as we know it will be another different thing if anything at all.

For one, some new gitzmos as of now come with their own OS and it's not Windows and can't be it. So for those gitzmos, even as of now, Windows HAS BECOME irrelevant.

On the part of the kids my perspective is different: I look upon them to see me in them. Me as how I was, me as how would I be now. And my purpose is to make feasible for them to reach and get where I would have wanted and better off, where they want to go. As long as it is safe for them. And that, my friend, has become... well... not easy, nowadays. Just think about taking a plane and at your side is someone trying to blow it to pieces as his "life" project or higuer puerpose in life. As I say, not easy...

Finally, a lot of people are following very closely what the kids want and what the kids are doing. To name a few: two folks who created Facebook, an old IT guru who created the Ipod and other things, others created Twitter, and so on. I assure you, those people cared less of what people like you and I want or do. And they became Grinchly rich by following our kids doings and undoings.

A very best New Year for you and... well the kids...

Page 1 of 6   Next >
The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
previous posts from Ross M. Greenberg
Ross M. Greenberg
If you’re running a browser on Microsoft Vista, XP, Linux, Mac OS X, or Solaris, the latest Glide OS browser add-on from TransMedia Corp. lets you extend your browser operating system with lots of little applications.
Ross M. Greenberg
It’s déjŕ vu all over again: Microsoft Corp. (Nasdaq: MSFT) comes out with a new operating system, and we all scramble about trying to get compatible drivers online for all of our oddball hardware and software.
Ross M. Greenberg
Setting up a corporate Website is truly a juggling act: One tries to balance corporate needs with the ever-changing needs and desires of the seemingly random Webpage visitor. Something that worked perfectly yesterday doesn’t work or is out of fashion today.
IETV: the thinkerNet on film
5
of
Kim Davis
Big-Data Can’t Always Sell Wine

5|21|13   |   2:23   |   4 comments


Whole Foods Global Wine Purchaser Doug Bell told me about some of the constraints on using analytics in the US wine market.
Paul J. Fleuranges
Digital Signage Keeps NYC Subway Straphangers on Track

5|6|13   |   3:51   |   No comments


New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
Kim Davis
Fast Forward to the Future

4|23|13   |   2:29   |   20 comments


A look back at tech writing in the 90s makes us wonder where enterprise IT will be 20 years from now.
Mitch Wagner
Google Launches Its Most Depressing Service Yet

4|15|13   |   2:59   |   10 comments


Google's new Inactive Account Manager lets you control how Google disposes of your accounts when you die.
Second Shooter
Argument Over Top-Level Domains Is 'Stupid'

4|11|13   |   2:07   |   3 comments


The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
Kim Davis
Ladies, Your Tablet Awaits

3|21|13   |   2:22   |   37 comments


ePad Femme is the world’s first tablet “made exclusively for women.”
Wisdom of the Big Chair
NFC Moves Into the Mainstream

3|20|13   |   2:16   |   No comments


While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Wisdom of the Big Chair
Integrating Security Into Your Cloud Contract

3|19|13   |   3:35   |   No comments


Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Brian Baron
How Edmunds.com Collects Customer Information

3|18|13   |   1:15   |   No comments


Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Brian Baron
How Edmunds.com Uses Analytics to Customize Site

3|14|13   |   0:47   |   No comments


The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
an IBM information resource
sponsored content
big blue blog
an IBM information resource
sponsored content
Expert Integrated Systems: Changing the Experience & Economics of IT
In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator.

READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE!

REGISTER HERE
Wanted! Site Moderators
Internet Evolution is looking for a handful of readers to help moderate the message boards on our site – as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?

Please email: moderators@internetevolution.com
Internet Evolution – not for thickies
Keep Critical Data With a Knowledge Management System
Taimoor Zubair
Fortune 500 companies lose at least
$31.5 billion a year by failing to share knowledge. A Knowledge Management System (KMS) can help companies significantly reduce these costs.

CLICK FOR MORE
M2M: Rise of the Machines? Not Yet
David Weldon
In the 1970 science fiction thriller
Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.

CLICK FOR MORE
M2M: Rise of the Machines? Not Yet
David Weldon
In the 1970 science fiction thriller
Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.

CLICK FOR MORE