That's for sure, Scott! But that must make it more challenging for IT. With the rise of BYOD, does IT typically try to standardize on one collaboration app or do they leave it up to individual users to pick out whichever one they want?
@Alison - I don't think it's possible to ignore any of the mobile platforms at this point - even the Windows phones. I also don't believe it's possible to mandate a particular platform in an enterprise, particularly since they are used for both personal and work applications.
Any social collaboration tool should be developed specifically for mobile devices, especially smartphones. It's so annoying when you're forced to try and use a tool that was developed for a larger display! With so many options now available, what are the top considerations companies should have when they're trying to decide which one to invest in for their users?
@Mitch - I agree as far as the phone equipment from BB, but they have a decent installed base for their enterprise communication tool. I'd almost suspect that they could change their business model to dump the hardware and continue with the software.
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The huge amounts of time and money poured into Twitter, Facebook, and other social media still fail to deliver sales, while results from email campaigns far outpace social media. Thatís because social media are fraught with roadblocks to tracking actual sales, partly because the anonymous nature of user IDs makes it nearly impossible to associate a user's account with their shopping cart.
Brand loyalty is changing dramatically in light of Internet capabilities. Major product names can still draw a devoted following, but stores are having a difficult time retaining customers. Shoppers can shop in the store and online simultaneously, and a growing variety of factors influence their buying decisions.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
Showing results is the best way to win over social business doubters, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution's Mitch Wagner interviewed Maida at the E2 Innovate conference.
The medical instruments manufacturer looks to metrics to quantify its social business engagement, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution editor in chief Mitch Wagner interviewed Maida at the E2 Innovate conference.
Michael Brutsch, a.k.a. Reddit's Violentacrez, is a creep who posted borderline kiddie porn to the Internet anonymously, and got fired when outed by a media outlet. It's a cautionary tale even for people who aren't jerks and predators.
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You've heard the expression, "Out of the frying pan, into the fire?" Amazon lives in the fire. The e-tailer wins by keeping things hot for its competitors, employees, and itself, according to a new book.
Positec, a manufacturer of power tools for homes and commercial applications, achieves greater customer service flexibility and cuts hold times in half by using a cloud-based service to manage its call center.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
If youíre around and online tomorrow, and you have some free time, AND youíre interested in the topic of content marketing, you might want to check out IBMís Livestream of the Brand Innovatorsí Content Marketing Summit.
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