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Scott Koegler

Supply Chain SaaS on the Upswing

Written by Scott Koegler
6/18/2010 7 comments
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This month, I attended the annual U Connect conference put on by GS1, which is one of those companies whose products everyone uses every day, but hardly anyone knows much about. The short story is that GS1 is the organization behind retail barcodes and other technologies that enable the overall supply chain. And its conference examines key trends in this sector.

The underlying data transport for the majority of supply chain documents is EDI (electronic data interchange), and much of the U Connect conference centers around the use of EDI. Traditionally, EDI documents have been managed using software applications installed inside the firewall of each trading partner, but based on my experience and on my conversations during the U Connect conference, the trend is moving toward externally hosted applications, and more specifically SaaS (software as a service) systems. And there have been three significant corporate shifts just this month that point to the acceleration of that movement.

The first was IBM Corp. (NYSE: IBM)’s purchase of Sterling Commerce . IBM spent $1.4 billion in cash for this long-term player in the EDI translator and services sector.

It's not that IBM wasn't already in the supply chain business. IBM’s WebSphere product line is well established in the arena. But comments from IBM refer to integrating on-premises software with cloud-based delivery systems.

Sterling has provided traditional premises-based software to its customers for years, and back in 2000 the company brought a purchase price of $3.9 billion by acquirer SBC Communications. What's significant to me is the 60 percent plunge in the market value of Sterling. At minimum, the value change shows that Sterling's business proposition is not one that's gaining traction. My guess is that, while IBM may have acquired some technology assets, its bigger gain is the more than 18,000 customers it can migrate to its WebSphere SaaS platform.

Another deal that went down in June was the acquisition of Inovis by GXS. But this combination, to my mind, is a very different story from the IBM/Sterling combination.

In fact, Inovis, GXS, and Sterling have been the "Big 3" in the EDI software world for a long time, and they continue to count more total customer connections than their competitors. But like Sterling Commerce, both GXS and Inovis are old-school software providers. And unlike IBM's cash purchase, GXS floated a $750 million corporate bond to acquire the assets of Inovis. According to Gartner Inc. ’s initial analysis of the plan, the acquisition would benefit both companies by combining their customer bases.

My take on the results, after hearing some of the GXS reps at U Connect, is that there is significant customer overlap in many arenas, and there is likely to be confusion in the sales force, as these two companies have historically been direct competitors. And again, while both GXS and Inovis have Web-based offerings, many of these offerings are simply remotely hosted applications -- a far cry from true multi-tenent SaaS systems. As I see it, the new GXS has not only the task of integrating its main competitor into its organization, but more importantly (and more significantly), the job of transforming its old-school business model into a more flexible and up-to-date service that new customers want to buy.

The third significant event was the IPO of SPS Commerce. In the financial scheme of things, SPS's $46 million public offering was a ripple in the pond compared to IBM's $1.4 billion deal. But what is significant is the fact that SPS was able to make a successful IPO in a relatively slow market, reflecting a strong interest in its products and services among investors. What's significant to me is that SPS Commerce's product offerings are entirely SaaS-based. And SPS is not alone in its market. Nearly all the smaller vendors at U Connect were offering SaaS-based products.

The three deals that popped up in June I believe show a significant trend toward the move from premises-based solutions toward SaaS-based systems.

In a world where traditional software companies are scrambling to figure out their next move (Microsoft Office in the Clouds, anyone?) I see a continuing trend where premises-based applications are losing their appeal, as enterprises find more nimble, cost effective, and competent alternatives outside their firewalls.

— Scott Koegler was a CIO for 15 years, and has been writing about technology for the last 18 years. He is editor of www.ec-bp.org, a newsletter that addresses supply chain technologies, and EDI in particular. You can contact him at scott@koegler.net.

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tnieusma
IQ Crew
Tuesday June 22, 2010 2:55:55 PM
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This is a great discussion! For small and medium-sized companies, being able to keep up with the technology being used by the large companies is always a challenge.

One may look at it several ways. For some businesses, it could very simply be a barrier to entry to begin with. For others, it may be a limiting factor to growth. Either way, most decision-makers accept that if there is a certain market a company intends to reach, there are some mandatory accommodations that much be made. It certainly does not mean that a smaller business is not capable of "running with the big dogs", but it is certainly an important factor contributing to that company's ability to be a true competitor in the field and must be considered in the budgeting.

Fortunately, open code software and the ability to write conversion software make it a more attainable goal for a smaller business than it once may have been. Through shear product life cycle, if the large businesses accept this as the norm, it will eventually become attainable to the masses and become the standard to play the game; somewhat similar to the evolution of bar coding I imagine.

 

Mary Jander
Thinkernetter
Monday June 21, 2010 2:50:35 PM
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Perhaps the upswing in supply chain SaaS indicates that more companies are actually willing to cooperate to get their apps off premises networks. It will be interesting to see some future information on company size compared to progress in this area.

taimur_tz
IQ Crew
Monday June 21, 2010 1:34:39 PM
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I agree with you, Mary. When I had mentioned this point about compliance, I had mid-sized companies in my mind who had a number of vendors and was not so influential. I speak from my experience as a consultant for such a company. As for the vendors, it may not just be having a common document format. Linking with your customer's supply chain may mean that you have to redefine your business processes and in some cases bring about structural changes in the organization as well. Unless its a giant like Walmart which gives you business worth millions of dollars, many companies may not be interested in complying with these changes.

Mary Jander
Thinkernetter
Monday June 21, 2010 1:05:38 PM
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Your example is great, tnieusma. But what if a company not as influential as Walmart wants to adopt an all-SaaS supply chain? It may not be an optimal choice unless there is a guarantee that partners and vendors would go along.

tnieusma
IQ Crew
Monday June 21, 2010 11:04:54 AM
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This is a valid question concerning cooperation. As a former project manager for a major OTC Pharmaceutical Vendor, I can validate Scott's assertion regarding Wal-Mart. 

Some year's back, Wal-mart created a "test market" for using the RFID (Radio Frequency ID) tagging for supply chain purposes in warehouses. They demanded that their top suppliers join in the effort to the tune of millions of dollars and subsequent changes to each vendors manufacturing and supply chain processes. I remember the strategy meeting well. It was brief. What was the conclusion? "What Wal-mart wants, Wal-mart gets". We were on board.

Wal-mart hold the power over many of their vendors due to the percentage of sales they represent. Most vendors sell more to Wal-mart than many other customers combined. That is a crucial part of Wal-marts strategy. Therefore, whether RFID, EDI, or some other new technology, they will always be able to pull their vendors along. It stands to reason that anything Wal-mart adopts will eventually be adopted by the other retailers and become commonplace. Vendors are well aware of this reality and will therefore bite the proverbial bullet and join in the effort.

Scott Koegler
Thinkernetter
Saturday June 19, 2010 6:27:27 AM
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One of the advantages of EDI is that is a standardized format. That means the actual system at either end (or at multiple ends) is irrelevant as long as it has the ability to generate and accept the proper files, and to translate between trading partners. So there is no need for all trading partners to be using the same system.

As for forcing your vendors to use your system, the most obvious example of this (and there are many) is Walmart's initial mandate a few years ago. The company only generates orders via EDI, so if a vendor wants to supply its products to Walmart, if MUST be able to accept EDI transactions. Walmart, has no particular interest in what software, whether it be SaaS based or locally installed, its suppliers use as long as they are able to handle the required EDI documents.

That said, there is another point to 'forcing vendors' to use a specific application that has nothing to do with the ability to read and write the proper formats. For an explanation of this, read this article. It is a controversy that has ben around for a while.

taimur_tz
IQ Crew
Saturday June 19, 2010 3:09:49 AM
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I agree with the fact that the future is cloud and 'premises-based software', as Scott calls them, would no longer be considered effective or efficient. However, to have an integrated supply chain with EDI between your vendors and your company, you need to ensure that the vendors are also using the same system and have business processes designed in a way that can integrate with your supply chain through the cloud systems.

My questions are:

1. How would you enforce your vendors to customize their business processes and operations to use an EDI system to integrate with your supply chain?

2. If you have been dealing with a vendor for several years, would you terminate the business with them just because they cannot change their operations to integrate with your system?

The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
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