Everybody's talking about the rapidly growing importance of mobile channels, not only in social life, but for business too -- whether you're running a city, a hospital, or a school, selling B2B, or engaged in regular retail.
After all, the number of mobile subscriptions long ago surpassed 87 percent of the world's population, and is actually over 100 percent in the United States and Europe -- that's more phones than people.
Users now expect mobile channels to be able to handle all kinds of everyday tasks, including researching and making purchases. However well developed a business's online presence might be, if it's not making the most of mobile, it's missing huge opportunities.
That's why we think more people should be talking, not just about the importance of mobile commerce, but about practical ways of optimizing the mobile experience for potential customers. It's easy to acknowledge that customers need to enjoy a seamless, hitch-free experience as they move between channels. The additional challenge is that customers no longer roam just between web-based and mobile channels, but across a wide range of mobile devices.
In our latest Web Wise World Tutorial, you'll learn that the key to providing a consistent, high-quality mobile experience is gaining visibility into how customers are engaging with mobile channels. What obstacles do they comes across? Can they move between different browsers or devices, while enjoying the same high level of service? How can you analyse behavioral responses to your mobile offerings?
Bill Loller has the answer to these questions, and many others. Bill is vice president of product management for mobile at IBM Tealeaf, a solution that enables you to see your channels "through the eyes of your customers." He brings over 15 years of experience in mobile product management and marketing to the Tealeaf team.
Don't just absorb the tutorial videos. Be sure to ask Bill any questions that come to mind -- and please take our poll. It's all happening right here: Optimizing the Mobile Experience. Look, learn, and engage.
— Kim Davis , Senior Editor, Internet Evolution