Midmarket clan followers should be sure to hightail it over to Internet Evolution's Corner Office, where Rich Luciano has a wealth of insight about how business analytics can make the commerce cycle smarter for midsized businesses.
Rich is reporting back from the trenches. He's IBM's key consulting resource for a network of more than 250 partners, all geared to supplying analytics solutions to the market. Previously, Rich was with Cognos, the analytics software vendor acquired by IBM in 2007.
Let me direct your attention in particular to the two videos in which Rich discusses how midsize businesses can use customer data to improve revenues, cut costs, and -- perhaps above all -- enhance customer experience.
In the first video, Rich argues that smaller companies actually have an advantage over larger enterprises when it comes to extracting value from big-data. Midsized structure tends to be less weighed down by IT protocols, and more capable of getting usable information into the hands of end users.
Go to the second video for a concrete example, a zoo that deployed Cognos 10. The enhanced ability to gather and interpret structured and unstructured data led to positive business changes, and to increased revenues and margins.
Don't overlook the information resources, which include many more examples of business analytics in action. And let us have your feedback on the message boards. It would be great if you have any stories or examples to share from your own business experiences.
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In its mission to make car-buying simple, fair, and fun, TrueCar relies extensively on the Internet, social media, data, and -- increasingly -- mobile to reach its expanding audience of car dealers and consumers. The analysis firm is also relying on Mike Dunn, who joined TrueCar as chief technology officer on May 1, to help steer its technology investments and business priorities.
Marketing departments almost immediately latched onto Twitter as a great tool for spreading word about their brands, but Celina Insurance is using the microblog to help keep the entire company running in the case of emergency or disaster.
Everybody's talking about the rapidly growing importance of mobile channels, not only in social life, but for business too -- whether you're running a city, a hospital, or a school, selling B2B, or engaged in regular retail.
Rob Shoenfelt, CIO at Celina Insurance, is the first to admit that insurance firms aren't known as leading edge adopters of technology. But Celina Insurance isn't like most insurance firms.
When combined with training and management, today's affordable unified communications and collaboration solutions empower midsized organizations to be more efficient and productive. But only if you know how they work, and what they'll need to do their jobs even better.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
Companies need to take advantage of new technologies to simplify interfaces, improve capabilities, and enhance back-office processes. But they can't upgrade their Websites too often.
Recently, Amazon was recognized for its customer satisfaction excellence. It has made no secret that being customer-centric is a primary goal. This should be the goal of every e-tailer that wants to build market share.
As ICANN's former board chairman grabs a plum job with a domain seller, we're left to wonder just how many new registrations are "defensive," claimed by companies worried about protecting their brands.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Ushering in a new era of cognitive computing systems, IBM announced today the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing, and sales.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
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