Midmarket clan followers should be sure to hightail it over to Internet Evolution's Corner Office, where Rich Luciano has a wealth of insight about how business analytics can make the commerce cycle smarter for midsized businesses.
Rich is reporting back from the trenches. He's IBM's key consulting resource for a network of more than 250 partners, all geared to supplying analytics solutions to the market. Previously, Rich was with Cognos, the analytics software vendor acquired by IBM in 2007.
Let me direct your attention in particular to the two videos in which Rich discusses how midsize businesses can use customer data to improve revenues, cut costs, and -- perhaps above all -- enhance customer experience.
In the first video, Rich argues that smaller companies actually have an advantage over larger enterprises when it comes to extracting value from big-data. Midsized structure tends to be less weighed down by IT protocols, and more capable of getting usable information into the hands of end users.
Go to the second video for a concrete example, a zoo that deployed Cognos 10. The enhanced ability to gather and interpret structured and unstructured data led to positive business changes, and to increased revenues and margins.
Don't overlook the information resources, which include many more examples of business analytics in action. And let us have your feedback on the message boards. It would be great if you have any stories or examples to share from your own business experiences.
— Kim Davis , Community Editor, Internet Evolution