I was pretty slow to find anything interesting in Pinterest, being totally uninterested in scrapbooking, photo albums, or any other physical actions typically used to compare the site with. But the numbers speak for themselves -- and what I found particularly fascinating when I dug into the stats was that they're relevant for B2B as well as the more obvious B2C companies that have been thriving with Pinterest. Sure, it's common sense that a company selling rings, shoes, or makeup might do well on Pinterest. But a company selling B2B services finding success via Pinterest? That wasn't so glaringly obvious -- to me, anyway.
If I was a marketing guru at a B2B company, I'd certainly want to take a look at this social media site to see what my competitors are/aren't doing; consider whether my customers are in this space, and weigh costs vs expected results.
Intriguing - While you point out a few great examples for using Pinterest, it continues to strike me that only select few businesses can find a niche here. On Facebook you can add surveys, applications, donation requests (for the nonprofit space), lead gen forms, text, images and so much more.
Twitter and Pinterest are essentially single media (142 characters or images) which really limits the ability to market and fit your company, your products into that framework.
I think some, as you showed, will make it fit - but seems more like the exception than the rule.
The high sales numbers of Pinterest vs. Facebook is surprising, but natural. It has to do with consumer intent.
People intend to go to Pinterest looking for things to buy. On Facebook, they're just looking to visit with friends and play games. So it's no wonder that marketing conversions on Facebook are a struggle, while on Pinterest it's more natural (but not necessarily easy).
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