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Kim Davis

US Census Will Try Out That Newfangled Web Thing

Written by Kim Davis
12/19/2012 33 comments
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By embracing the web, the US Census Bureau hopes to achieve cost savings and improved response rates. On the first count, it might succeed -- eventually. As for the second, keep your fingers crossed.

Beginning in 2014, the US Census Bureau will permit limited opportunities to respond to questions online.

The impetus for seeking savings is clear. The gargantuan paper chase cost an astonishing $42 per capita in 2010, a total of $13 billion. Finland, abandoning the door-to-door method of counting heads, has seen savings of 90 percent.

The digital dabbling will begin with an experimental sample, namely the 3.5 million households randomly selected to take part in the American Community Survey. While it's a good idea to test a system like this in a limited field trial before adopting it for the main census, the experiment is a tentative one.

While completing the survey is mandatory for the households selected, not everyone will push it to the top of their to-do list. Since the Bureau intends to send out paper surveys to any households that do not respond online within two weeks, many respondents may end up filling in a paper form anyway.

The hope that going digital will increase the appeal of the ACS, or the main survey, to groups that respond poorly is surely much less firmly grounded than the expectation of cost savings. Many households attempt to evade the census, not because it's "old media," but because they are concerned about revealing personal information, or they can't be bothered.

The last thing likely to appeal to those who prefer to stay in the shadows is the digitalization of their information. Although legal restrictions prohibit the Bureau from sharing information, the self-selected sub-group of census evaders may be the most likely to fear data-sharing with the INS, IRS, or other authorities.

As for those who simply find the census a bore, putting it online to compete with Angry Birds, Facebook, and "Gangnam Style" may not be enough. Maybe it needs to be gamified, or be teamed with special offers.

Still, we shouldn't be too cynically dismissive of what seems to be a step in the right -- anti-bureaucratic -- direction.

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anthony.nima
IQ Crew
Thursday February 28, 2013 9:47:20 AM
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No nimantha.de, you have to be responsible for what you do. If not how to work. responsibility is not a thing that you should show but a thing that is required essentially for a job.

nimantha.de
IQ Crew
Wednesday February 27, 2013 11:05:42 AM
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@Anthony: Yes but responsibility too is common. Eventhough you do not take decisons does not mean you cant act in a responsible manner.

anthony.nima
IQ Crew
Saturday February 23, 2013 12:23:40 PM
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@ Nimantha.de

Taking responsibility is another question. It has to be taken by someone and appointing it has to be done internally. What we are referring here is a matter which is common to everyone.

nimantha.de
IQ Crew
Friday February 22, 2013 11:01:14 PM
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anthony.nima: Yes but who is going to take responsibility in it ? There is no authority for such a named person as such right now. 

anthony.nima
IQ Crew
Friday February 22, 2013 12:22:06 PM
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"but how practically possible is it ? We need to be practical not theorotical"

Its not impossible if we dig correctly into it nimantha.de. I think the negative mid set is blocking us from it.

nimantha.de
IQ Crew
Wednesday February 20, 2013 10:32:10 AM
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"I feel that we can study well and identify the possibilities rather than waiting for something to happen and then go for the kill"

@ anthony: Im not saying what I said was the only possibility plus the point you have bought in is very good indeed but how practically possible is it ? We need to be practical not theorotical

anthony.nima
IQ Crew
Monday February 18, 2013 1:15:00 PM
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I cant agree on it nimantha.de. I feel that we can study well and identify the possibilities rather than waiting for something to happen and then go for the kill. We should be smarter

nimantha.de
IQ Crew
Sunday February 17, 2013 11:05:05 AM
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Not really. We also have to be awae of what ae the issues that might pop-up and what kind of threats are there in the industry. Taking pre-cautions will come into place only when we have an idea of the risks and issues.

anthony.nima
IQ Crew
Sunday February 17, 2013 1:08:52 AM
no ratings

Yes as long as we are careful on what we do and bowse things will be just fine.

nimantha.de
IQ Crew
Friday February 15, 2013 10:56:23 PM
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True and its our responsibility. That is why we have been pointed out.

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