There are a great many analytics solutions on the market. How do you decide among them without falling afoul of the twin hazards of decision-making -– impulsive mistakes versus analysis paralysis? That's the subject for the next session of 7 Days of Executive Education, starting 2:00 p.m. EDT/11:00 a.m. PDT today, Wednesday, Sept. 12.
Enterprises need a fundamental methodology to handle data and organizational requests for it. This session will cover the steps needed to take data, particularly social data, and organize it for the benefit of the organization and its customers.
Today's instructor is Marshall Sponder, a Web analytics and SEO/SEM specialist who's an expert in market research, social media, networking, and pubic relations. He's worked both as an in-house team leader and consultant, using sophisticated analytics to optimize the social marketing efforts of companies and brands including IBM (which sponsors Internet Evolution), Monster, Porter Novelli, WCG, Gilette, Pfizer, Warner Brothers, The New York Times, and more. Sponder is a board member emeritus at the Web Analytics Association, member of the Search Engine Marketing Professionals Organization (SEMPO), and Certified Institute of Public Relations Social Media Measurement Study Group (CIPR).
This is the second of our seven-part 7DEE interactive tutorial series. During this series, the best brains in analytics deliver insights into their areas of expertise. You can ask questions of each instructor, and discuss the issues in our lively text chat. The first session was Social Media Metrics: What Is Really Measurable?; if you missed it, you can listen to the archive and download the presentation.
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Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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