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Mary Jander

Rule No. 1: When You're in a Hole, Stop Digging

Written by Mary Jander
8/15/2012 15 comments
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It's a nightmare scenario for any chief executive: A long-term project turns out to be so far over budget and behind schedule that some stakeholders are threatening to go to the media. The second CIO since the project began has quit, and the contractors involved are running amok, each pursuing its own distinct strategy.

Sadly, this scenario is real: It happened at the FBI, as I noted in my blog last week. And it continues to happen in various forms to many large enterprises.

Another case in point: BlackBerry (Nasdaq: RIMM; Toronto: RIM), plagued by executive turnover, falling market share, and skepticism from press and analysts, is nevertheless pressing on with a staged rollout of its latest smartphones, despite their 2013 ship date.

Another instance: Yahoo has hired a high-profile (and expensive) CEO, despite internal and external problems that are severe enough to have observers calling "Time!" for the beleaguered portal provider.

All of which prompts questions: How can an enterprise leader decide when to pull the plug on a costly project? And what are the signs that it may be time to consider doing so?

In the case of the FBI, we can see that the warning signs were legion. But so much had been invested in the project by the time it went off the rails, and the ultimate goal was considered to be so vital to national security, that the decision to press on seemed to make sense. Whether it could have been handled differently is open to question.

Determining when to end any project may involve comparing losses so far to potential future losses, then choosing the path of lowest risk. This technique can be the smartest way to go, especially in the case of technology projects, where failure can be massive. In a September 2011 article, Bent Flyvbjerg and Alexander Budzier write:

Any company that is contemplating a large technology project should take a stress test designed to assess its readiness. Leaders should ask themselves... is the company strong enough to absorb the hit if its biggest technology project goes over budget by 400% or more and if only 25% to 50% of the projected benefits are realized?... These numbers may seem comfortably improbable, but, as our research shows, they apply with uncomfortable frequency.

In the case of RIM, and also of Yahoo, the evaluation of risk is massive and many-faceted, extending way beyond a single project. This can make it even tougher to know when to pull the plug on the business as a whole. Adding to the difficulty are the personal feelings of board members, executive management, and staffers who may not want to see their work sold off or declared a failure.

Knowing when to end a project or terminate a business is never easy. It requires the utmost dedication to objectivity in assessing whether it's wiser to cut present losses or to forge on in the hope of greater ultimate gain.

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— Mary Jander Follow me on TwitterVisit my LinkedIn pageFriend me on Facebook, Executive Editor, Internet Evolution

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Susan Fourtané
Thinkernetter
Monday September 3, 2012 2:36:18 AM
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HH, 

I don't think the new expensive CEO is going to be able to change Yahoo!'s situation. Discussing about Yahoo! is like discussing about the dead. 

-Susan 

ChrisTOP
Thinkernetter
Thursday August 16, 2012 9:31:27 PM
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A fair point, Mitch. I had heard that expression before but (at least while playing poker) can't seem to adhere to it as often as I probably should:)

jabailo
IQ Crew
Thursday August 16, 2012 5:24:00 PM
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@Kim, Mary

Thinking about today's NASA versus Saturn V.

I am going to have to research how the Curiosity project was managed.

What I do know is that NASA is definitely more of a swarm, using private contractors and in house.   They've had many successes over the years, but some spectacular failures in the road to Mars and that usually reformulates the way they do things.

Also they now have a guy with Mohawk in Mission Control...so they can't be using Method 1.

 

Mitch Wagner
Thinkernetter
Thursday August 16, 2012 5:17:47 PM
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ChrisTOP - This is all speculation of course, but perhaps the loss of objectivity and the bottom line may explain some of the decisions to forge ahead when it seemed as though the writing was on the wall.

There's a very human tendency to want to continue to invest in something that you've already invested a lot of money and effort in. Poker players have an expression: Don't throw good money after bad. If you're holding a losing hand, it's a losing hand regardless of whether you've already bet $1 or $1,000 on it. Betting more money won't make it better.  

Kim Davis
Thinkernetter
Thursday August 16, 2012 5:02:32 PM
no ratings

I'm relieved to hear that massive IT projects are becoming a thing of the past.  No matter how well-designed, they seem guaranteed to overrun, place a huge drain on resources, and ultimately be superseded by other business requirements.

I remember being associated with a project in the past which cost a fortune, and was left to quietly expire after the person who commissioned it retired.

Mary Jander
Thinkernetter
Thursday August 16, 2012 10:56:47 AM
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Xlnt point, jabailo. The lessons learned frm those big, old-fashioned and ungainly projects have surely been learned in many firms. But avoiding them requires change and new ways of working. That might be difficult for some enterprises. So I believe we'll continue to see the Big Project here and there for years to come.

Mary Jander
Thinkernetter
Thursday August 16, 2012 10:54:29 AM
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You hit on a key point, hounhosp: Yahoo is still making some money. Whether it can grow as a cohesive business is another matter. But that growth, whatever it is, appears to be sufficient to keep the board hoping for better things.

Mary Jander
Thinkernetter
Thursday August 16, 2012 10:53:01 AM
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Yes, objectivity seems to have gone out the window a long time back with Yahoo. It might have helped when the company was undergoing the loss of the Microsoft deal. It might have even helped with the subsequent first or second leadership changes.

At this point, objectivity would seem to call for something other than hiring a high-profile CEO and talking up a miracle cure.

Mary Jander
Thinkernetter
Thursday August 16, 2012 10:48:59 AM
no ratings

IMO, everyone involved with Yahoo is hoping for a turnaround like IBM achieved in the early 90s, but I too don't think it will happen.

Susan Fourtané
Thinkernetter
Thursday August 16, 2012 8:56:24 AM
no ratings

Hi, HH 

At least I can clearly remember that for the past three years we have been going on and on about the dead of Yahoo! Do you remember that it even got in a partnership with Nokia, something that seems to have died, too? hmm

-Susan

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