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Jason Mick

Marissa Mayer: Why the Queen of Search Jumped Ship

Written by Jason Mick
7/17/2012 41 comments
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The New York Times surprised the world on Monday by breaking news of executive intrigue at the world's largest and third-largest search companies, Google and Yahoo. Google Employee No. 20 (the 20th person it hired) has become No. 1 at Yahoo, inheriting an iconic yet troubled corporate legacy.

In a way, Marissa Mayer's meteoric rise in the software world was accidental. She originally wanted to be a neurosurgeon, but she switched her major to computer science at Stanford. (Google co-founders Larry Page and Sergey Brin are two other notable Stanford grads.) Before she wound up at Google, Mayer's path took her to research positions first at the Swiss financial firm UBS and then at Stanford's nonprofit SRI.

But it was at Google where Mayer came into her own. The company's first female employee has been credited with designing the layout of its minimalist homepage, Gmail, and Google Images. The accidental computer scientist had become the queen of search.

Mayer's final position at Google was in location services -- both a critical operation and a controversial one. Google Maps are much, much more than mere atlases. They serve as steppingstones for location-aware advertising.

So here's the big question: Why Yahoo?

The answer may be the attraction of the top spot. At Google, Eric Schmidt just finished a 10-year campaign as CEO. Mayer had to wonder how long it would be before a young Larry Page, the current CEO, decided to move on. And that's not to mention new rising stars at Google, such as Android chief Andy Rubin, whom Google enlisted with its 2005 purchase of Android Inc.

Mayer faced a tough choice: Should she stay with a proven winner, where she would be limited, or should she gamble on an old, haggard former champion? For Mayer, the choice was likely made easier by her strong confidence, knowing that she deserved much of the praise for making Google the winner it is today.

It's hard to say where Mayer will take Yahoo, a company at a crossroads. After bidding farewell to co-founder and long-time CEO Jerry Yang, the company has endured a disastrous experiment with former Autodesk CEO Carol Bartz, along with the bizarrely short-lived appointment of Scott Thompson.

Mayer is the kind of leader Yahoo desperately needs. Now comes the hard part: She must assemble talent around her and repurpose Yahoo's scattered pieces.

A recent hacking aside, Yahoo Mail and Yahoo Finance remain strong properties. Many people read Yahoo News, even if it has been eclipsed by Mayer's own creation, Google News. On the other hand, Yahoo took on a good deal of extra baggage when it replaced its indexing service with Microsoft's Bing two years ago.

In short, picking up the scattered pieces at Yahoo is a tough task, even for a superstar. But among the few brave souls who might be up to that task, Mayer certainly is a prime candidate. She built an empire for the kings of search. Now it's time for her to rule her own kingdom, for better or worse.

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— Jason Mick is senior news editor at the independent tech news site DailyTech.

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Kim Davis
Thinkernetter
Friday August 10, 2012 2:36:25 PM
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A conspiracy theory?  I'm really not buying it.  There was too much collateral damage in the way Thompson left -- to other board members as well as to Thompson himself.

DukeW
IQ Crew
Thursday August 9, 2012 7:32:43 PM
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The first reason that comes to mind?  They got a Marissa Mayer, and no longer needed a Scott Thompson.  His falsified resume was just smoke-and-mirrors, and just embarrassing enough to keep him from speaking out and upsetting the apple cart.  I do have to admit, though, I fail to understand the maneuvering and arm-wrestling that goes on behind the scenes on the boards of major corporations.  Perhaps someday I will get the opportunity to learn.  And I expect pigs to fly, about 3:30 PM that same day.

DukeW
IQ Crew
Thursday August 9, 2012 7:28:37 PM
no ratings

Um, BTDTGTTS (Been There, Done That, Got The T-Shirt).  I guess everybody has forgotten Yahooligans, the first web portal "just for kids!"  I'm getting the impression that it was not as successful as could have been hoped.  Maybe a better name would help....

Kim Davis
Thinkernetter
Wednesday July 25, 2012 12:45:08 PM
no ratings

If they could attract a Marissa Mayer, I wonder why they ever went for a Scott Thompson.  Unfair on him?

slfisher
Thinkernetter
Tuesday July 24, 2012 9:20:17 PM
no ratings

a man got hired as a CEO that anybody worried that his wife might get pregnant at any time and what that might do to his focus and how maybe he'd be able to do a better job once the child was a year old and so maybe we should only hire CEOs whose wives were over 40?

I had a child in April (2000), took eight weeks of maternity leave (because I had a C-section) and got an achievement award from my company in October because of my performance. Honestly, it's easier when they're little. 

Mr. Roques
Researcher
Sunday July 22, 2012 9:21:04 PM
no ratings

Up to this point everyone had the idea of she being one of the greatest executives at google, going to Yahoo! will determine if she is the "real deal" or not. 

Maybe Yahoo is too big to change... is it making profits? whats its financial status?

hounhosp
Thinkernetter
Sunday July 22, 2012 7:33:15 PM
no ratings

@Mary,

That's a lot of money. Yahoo's board certainly believes that she is the cream of the crop. With that financial support, she better gets it right.

Jason Mick
Thinkernetter
Friday July 20, 2012 3:37:33 PM
no ratings

@Mary

I was listening to an interview with Ivanka Trump, and that's basically what she was saying.  She was saying that while it was true a normal mother couldn't handle being CEO and mom all at once, she'll have a whole team of people to help her with her child care needs, so it's a far different situation.

I think Yahoo will be in good hands.  You can't get much closer to a sure shot than Mayer, though Yahoo has the kind of luck that even a "sure shot" could fizzle.  The company needs some good news for a change.  Hopefully Mayer can restore it, and we can have some real competition in the search market again.

Mary Jander
Thinkernetter
Friday July 20, 2012 2:26:46 PM
no ratings

Well, Mayer will have plenty of support financially to help her cope.

Kim Davis
Thinkernetter
Thursday July 19, 2012 4:47:25 PM
no ratings

I have written Yahoo off several times: that's true: but these big changes in the Board and at CEO level might yet surprise us.

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