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Mary Jander

Cloud Surveys: Reading Between the Lines

Written by Mary Jander
6/27/2012 4 comments
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Two cloud surveys recently popped on to my screen, and the news was pretty much what cloud vendors have been hawking for the last year. You know the pitch by now: Cloud services are gaining enterprise acceptance; they are saving IT money and time; and while security is still perceived as a potential drawback, businesses are finding that the cloud isn't necessarily any riskier than internal hosting.

(Note my use of the word "cloud" as a noun, instead of a modifier. Clearly, I've succumbed to the subtle pressure of market-speak.)

But on closer inspection, the articles and presentations about these surveys indicate there may be some data items lurking behind the more obvious talking points.

Here's one example: According to the results of North Bridge Venture Partners' Future of Cloud Computing Survey 2012, of the 785 respondents to the survey (presumably from the US; the press materials don't say), 37 percent of cloud customers had "complete confidence" in the safety and viability of these services; 56 percent of vendors who responded to the survey reported the same way.

This means, however, that more than 60 percent of users and more than 40 percent of vendors polled do not have complete confidence in these services! Of course, it turns out that more than one-third of all respondents are experimenting with clouds and therefore perhaps are not quite ready to commit one way or the other.

In my cynicism, I take away that if only half of all respondents have complete confidence in clouds, that leaves half who don't, for one reason or another.

Table 1:

Perception of cloud services 2011 2012
Too risky 10% 3%
Experimenting 40% 34%
Needs to mature 26% 12%
Complete confidence 13% 50%
No. of respondents 417 785
Source: North Bridge Venture Partners Future of Cloud Computing Survey 2012.

What's the problem here? Well, 55 percent of the North Bridge respondents said security was the main inhibitor to adoption. The other biggest inhibitors were regulatory compliance (38 percent) and vendor lock-in (32 percent).

One more thing: The fact that 65 percent of the respondents to the North Bridge survey were vendors doesn't reflect well on the security issue. As the blogger Rodney Brown put it in a post this week:

The cloud industry as a whole has to stop making that statement if it wants the perception of the cloud as an unsecure place to disappear. This would be like executives at the Smart car division of Daimler AG saying, "Our cars are popular, but I don't think most people will drive them, because they think they aren't safe."

Here's another example of hidden messages about clouds, this time from a national survey by Rackspace Hosting. Though Rackspace likes the result that 48 percent ("less than half!") of the 500 IT decision makers it polled would take a job with a company that did not use cloud computing, that nevertheless leaves just 28 percent who would not work at a cloudless firm. And 24 percent don't know what choice they would make.

Back to the North Bridge Venture Partners' survey. Though 53 percent of respondents now think the cloud "makes IT manageability less complex" (compared with 39 percent who thought so in 2011), 53 percent believe the cloud lowers total cost of ownership, compared with 57 percent who thought so last year. Guys, that's not heading in the "right" direction.

There's a lot more in these press materials, but there aren't many surprises. SaaS "rules," says North Bridge, and services break down as follows: archiving (43 percent), business continuity (25 percent), collaboration tools (22 percent), and "big data processing" (19 percent). Platform-as-a-service (PaaS) and infrastructure-as-a-service (IaaS) are still on the horizon.

Yawn. Wake me up when we get there, OK?

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— Mary Jander Follow me on TwitterVisit my LinkedIn pageFriend me on Facebook, Managing Editor, Internet Evolution

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Mary Jander
Thinkernetter
Thursday June 28, 2012 11:58:07 AM
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There is a chance that I could be waxing too cynical here. (Did I actually say that?) My guest for today's Internet Evolution Radio program will be Reuven Cohen, a cloud pioneer who wrote about one of the studies recently in Forbes with a much more enthusiastic insider's view.

I can't wait to ask him about it!

Nicole Ferraro
IQ Crew
Thursday June 28, 2012 10:10:50 AM
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"I am not saying that cloud services aren't on the rise -- they are. But how many times do we have to hear that?"

Exactly, Mary. It's enough already. Time to move beyond this same old, tired conversation about cloud. As Mary Shacklett has said here, the "cloud honeymoon" is coming to an end, and that means it's time to start answering hard questions. These same old surveys aren't useful to the greater conversation.

Mary Jander
Thinkernetter
Thursday June 28, 2012 9:42:32 AM
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All of these surveys are commissioned by companies with a vested interest in cloud marketing. So it's hardly surprising that they keep circulating the same messages over and over -- the ones they want us to hear.

I am not saying that cloud services aren't on the rise -- they are. But how many times do we have to hear that?

nasimson
Thinkernetter
Thursday June 28, 2012 4:16:05 AM
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Mary this survey like other surveys conducted over the years on cloud seems inconclusive.The executives are reluctant to rely too much on cloud yet cost cutting is a compelling factor.
The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
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