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Jonathan Hochman

Google Turns Blind Eye to Scam Ads

Written by Jonathan Hochman
8/21/2009 26 comments
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Unless you live under a rock, you've no doubt seen those "Google Cash business opportunity” ads from entities like Google Money Tree and Google Treasure Chest. They seem to be everywhere. UPDATED 8/24 6:05 PM

In reality, these ads are from spammers who aren’t affiliated with Google (Nasdaq: GOOG) but appear to be. Unfortunately, Google seems to be allowing them to fly -- vigorously -- under the radar.

The U.S. Federal Trade Commission launched a civil action on July 1, 2009, against some of the people pushing this blight meme.

According to the feds: “Google Money Tree, its principals, and related entities allegedly misrepresented that they were affiliated with Google and lured consumers into divulging their financial account information by advertising a low-cost kit that they said would enable consumers to earn $100,000 in six months. They then failed to adequately disclose that the fee for the kit would trigger monthly charges of $72.21…”

But even though the ads blatantly violate Google’s trademark, the folks at AdWords can’t seem to find a way to purge them from their network.

Here’s an ad I found today while searching for “Google Cash” on Google.com:

    EasyGoogle Cash? Legit Earn Cash with EasyGoogle Cash.Make $250+ A Day From Working At Home IqIncomeKit.com/EasyGoogleCash

The landing page for this ad includes the following inspirational verbiage:

    Are you unemployed and do not know where you can make extra money for pay all your expenses to support your family but initially had no idea where to start?

    Two years ago I was like in the same situation. I lost my job. But Easy Google Cash helps me out when I was so down and don’t know where to run. It had given me hope and a direction to a positive future despite of difficulties in life. My name is Laurence Reece, a loving husband and a father to three kids. I created this blog to inspire and touch each and everyone’s heart with my story on how I struggle so hard to raise my family from financial crisis with the help of Easy Google Cash.

It looks like a typical get-rich-quick scheme targeting the unemployed. At the bottom of the landing page I noticed a Google AdSense unit:

    $1500 Cash Advance Amazingly Low Rate. Secure. Quick Approvals. Bad Credit Ok. www.DiscountAdvances.com

    Get Payday Cash Loans Overnight Payday Cash Loans Up To $1500. Bad Credit OK. Act Now! www.mycashcow.com

Google makes a majority of its profits from AdSense, the program that publishes Google AdWords ads on independent Websites. To get into the AdSense program, a publisher has to have its site reviewed by Google.

Google pockets 100 percent of the fee for ads running on Google.com, and about 70 percent of the fee when ads are distributed through AdSense.

When scammers use Google to promote their pages, Google’s take could be even more than what the scammers pocket.

So, I have a few questions for Google:

  1. Does the Google AdWords team turn a blind eye to abusive advertising?
  2. How did the Google Cash site noted above get past AdSense review?
  3. At what point does your financial interest in the proceeds of a scam make you culpable?

Google, reviewing these and the rest of the claims in this blog, had this to say via email from spokesperson Diana Adair:

    As Google is not affiliated with these sites, we can't comment on individual claims. However, we recommend that users exercise the same amount of caution they would when evaluating other types of get rich quick claims. If there are trademark concerns regarding sites that misuse Google Trademarks, our Legal team reviews them and takes appropriate action if necessary. Per the AdWords Content Policy for our program, advertising is not permitted for sites that make false claims. We make every effort to ensure that ads which may violate our policies do not run prior to review, and we offer a feedback form to report violations for AdWords advertisements.

Google, maybe you should employ your advanced technology to block obvious scam ads. You could also hold suspect ads for review by humans. Evidently, a lot of folks could use an honest job.

— Jonathan Hochman, founder, Hochman Consultants

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Mar1p0sa
IQ Crew
Tuesday August 25, 2009 12:56:44 AM
no ratings

Oh yeah I think google is getting paid lovely. I cant think of any other reason they wont reply. Every time someone clicks on the ad and good gosh if the person buys that kit and keep it with the monthly fee accumulating google is having a bloodsuckfest.

cjon316
IQ Crew
Monday August 24, 2009 10:33:27 AM
no ratings

Where is this bridge you have a good deal on? I agree that Google likely cares a great deal on how their brand is used.

It doesn't sound so unbelievable that one could make some extra money by placing ads on websites. I agree that it may be hard to make $500.00 a day, but what about a couple of dollars a day?

What is unfortunate is that the ad in question seems to be a complete scam in total. Not that the premise is so out of reach.

That to me is the greater scam. So I need to find a good bridge. Any leads?

cmj

vincent_r
IQ Crew
Monday August 24, 2009 8:09:15 AM
no ratings

Great reply to a good article. I think it's bad that Google allows these scam artists to advertise on their networks (incl. Search). They make money off it and their failure to respond to questions is probably a little bit akin to telephony operators not wanting to comment on the money they make off of all these shady adult premium SMS providers.

Posting that you screen (and doing it!) the ads that are published on your site is a great start, but Google should also find a way to keep them out (or just come out and say they won't and why). Maybe it has to do with their (over) reliance on algorhithms in filtering out unacceptable texts etc.

Ira Winkler
Thinkernetter
Sunday August 23, 2009 10:05:31 AM
no ratings

I think Google should be doing something, and they probably are.  Again, I know other companies are trying what they can, but to a large extent, they have to hope for a technological breakthrough that wont affect other processes, and hope for small victories that have big effects.

At the same time, I believe that one of the reasons that the Internet is so insecure is that people take no responsibility for their own stupidity.  Until they suffer serious consequences, they will not change their actions.

Ira Winkler
Thinkernetter
Sunday August 23, 2009 9:42:57 AM
no ratings

First I will say I know nothing about what Google is doing in this regard.  However, if I extrapolate about what other companies like eBay, are doing, I assume that Google cares about protecting their name, more than they care about the relatively small ad revenue they receive from the scams.

I stronly doubt that the scammers are going to Google's legal department to license their name.  People do not need permission to technically use the word Google.  However the way Google works, it is an automated web crawler function, combined with people registering themselves for ads.  Should Goolge have an exception process whenever the word Google is in an ad?  Possibly, but I doubt it is feasable.  Even if it was, I am sure that people would then complain about Google doing it for Google, but not for other common scams.

They probably could be doing something better, but in the end, people have to have some minimal common sense, which involves the minimal common knowledge that get rich quick schemes are almost universally scams.

homesteadtraders
IQ Crew
Sunday August 23, 2009 9:21:12 AM
no ratings

But to me, the bigger point is, if Google is knowingly allowing scammers to advertise, then shouldn't legal action be taken on that alone?

I know that you can find scams on job boards, trade boards, etc. They're all over the place. However, I do think law enforcement should step in if the find a US company been PAID to run a knowingly fraud based advertisement.

In many cases, it could be a tough call. However, in  Google's case, I think it could be easy to figure it out. These ads are using Google's name. If they are really found to be a scam, Google has given permission for their name to be used and runs the ads for the scammers, then we have a problem. Why did Google not check the company out? Why would they allow their name to be used in association with, at the very least, a questionable business offer?

But if Google did not give permission for its' name to be used, but they still take the advertising money, don't do anything to protect their name and allow it to be used in these questionable ventures, that brings up a whole new and disturbing set of problems.

So, while we might not have sympathy for those who fall for the scams, why are they allowed to be (fee based) advertised in the first place? Why are companies who knowingly sell ad space to scammers allowed to get away with it?

(I'm not picking on Google, as I would question any company who did this. But Google is the focus of this particular topic.)

homesteadtraders
IQ Crew
Sunday August 23, 2009 9:06:44 AM
no ratings

What really bothers me on this, is that it doesn't seem to bother Google that their name is being used in this way. If I was a company like that and had a scammer or potential scammer using my name, I'd be going after them.

But Google doesn't seem to be doing so. Could it be because they have given permission for the name use? And if so, why not own up to it? Something is not right here.

However, it isn't just Google who seems to be condoning scams. People are being scammed left and right by the Nigerian Scammers (who are now not just in Nigeria). Our government knows this, but does nothing. They say it is "too difficult" to find out who it is. However, it has been proven over and over that if you play the game, you can actually meet face to face with these criminals. Yet the gov't still takes a pass, saying it just is "too hard", thus allowing more US citizens to fall into the scammer's trap. (Although by now, people should know better as well. When you read these scammers letters, they are laughable!) 

Maybe Google is using the same, albeit false reasoning?

Princess_dascho
IQ Crew
Saturday August 22, 2009 8:16:59 PM
no ratings

Right, it will not be likely to most people to fall into the trap. But with that threat in mind it will be difficult to trust the real ads from google.

Don't you think that something should be done by Google to fight those scam ads or it is up to users to be vigilant?

 

jdayn
Rank: Cave Painter
Saturday August 22, 2009 8:05:41 PM
no ratings

It’s not that I am not given the elderly credit here, but probably like most of us here, our parents are way into their retirement age and again, like my father who grew up believing that a man’s word and a handshake was good enough for any deal, when you hear of all the great possibilities’ of the Internet, even the most educated can fall victim to any scam if that scam is well versed point in take some of the sites that Jonathan pointed out, with all the "success stories" they know just what to write to catch the attention of their prey..."hey this guy is going through the same thing I am, I can relate, where do I sign up!" yeah, clever success stories, gotcha sucker...

So back to this Google thing...Accountability?

Jonathan Hochman
Thinkernetter
Saturday August 22, 2009 4:56:02 PM
no ratings

Let's assume, arguendo, that it's acceptable for Google to facilitate fools being separated from their money.   What's not acceptable are the following consequences:

  • Publishers who participate in AdSense are being shipped deceptive ads that lead to scams.  This damages the value of their web property.
  • Advertisers with legitimate products and services are forced to compete in the AdWords auction against scams.  Unlike real businesses, scams don't have product development and customer service costs.  Scammers frequently can afford the highest bids, because their vaporous products are cost free.
  • The Internet as a business marketplace is damaged when scammers are allowed to flourish.  
Nevermind the assumption above, I think it is not acceptable for Google to make money by helping to rip people off, even if those people are greedy and foolish.  

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