If your company has something important to announce, thereís no better way to do it than through an online press release. And spreading your companyís message isnít the only purpose; an online statement is about building relationships and your brand.
How can you get other businesses to notice your press releases, react to them, and grow your company, all at the same time? Here are some tips.
1. Name drop. A press release is about jamming as much information as humanly possible into a few hundred words in hopes that someone will notice. Name-dropping early and often can attract attention. For example, does your company serve as a sponsor of an event, or does it have a strategic partnership with a major player in your industry? Mention it in the press release. Has major media written about your company? Don't be afraid to mention that, too. You can even drop the names of advertisers and contributors.
2. Appropriate anchor text.
Don't go overboard with hyper-linked anchor text in your press release. Yes, a few instances of well-targeted keywords are acceptable, but including ones that are not relevant to your core business will make you look unprofessional to potential business allies. Remember, the anchor text you choose will define your company as a whole, so pick and choose wisely. For many readers of the release, hyper-linked text, which is written in a different color, is where their eyes go first -- make your words count.
3. Be responsive.
It's difficult to do business with marketers and Website developers who aren't responsive. You should include contact information in your press releases, and when someone reaches out -Ė whether it's a reader or a potential partner -Ė respond in a timely fashion. First impressions are everything. If you take a week to respond, chances are a partnership is not going to get off the ground. Smart phones, VPNs, and iPads make checking messages on the go a breeze. Don't slack off.
4. Ask and ye shall receive.
A press release might not seem like the appropriate place to mention job openings or ad availability, but in reality, it's an ideal medium to grow your business in several different ways. If you're looking for new companies to advertise with you, ask for it in your press release. If you're in the market for a new HTML5 programmer, then mention it. If you're looking for someone to buy you out, then say so. Don't withhold anything when you write a press release. Engage your audience as much as possible. You never know whose eyeballs are fixed on your content.
5. Use a press release distributor.
No matter how big or small your company is, use a service like PRWeb or Marketwire to distribute your press release. Services like PRWeb spend day and night fine-tuning their distribution methods in order to be as effective as possible, so take advantage of their know-how. Sure, it's a little pricey, but you'll get your message in major places like Google News. It'll also put your brand directly in front of decision-makers and reporters in your industry.
What tips do you have when it comes to creating and distributing press releases that businesses care about? Post them here!
— Dan Cypra is an Internet gambling industry expert and writes for several of the leading poker news sites on the Web.