This is such a novel idea, of old and new technologies. Interesting use of RFID. I wonder how the siblings came up with the idea. Had either of them been involved in an industry that used RFID or had they worked with RFID in another aspect of theater?
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R&D and innovation professionals have been longtime users of scenario planning and simulation to map out and plan for possible future developments, trends, and environments. Now, online games are becoming a more common and effective way of exploring and preparing for future scenarios and challenges relating to such diverse topics as the future of energy and agriculture.
Ambient interactivity, once a remote outpost of "interactive art," has emerged as a potent force in interactive marketing, entertainment, and edutainment. It's found in multi-touch tables and other furniture now gaining a foothold in restaurants, bars, and retailers.
Leveraging digital media and user-generated content to empower citizens certainly isnít a new phenomenon. But in Cincinnati the Radius short film project, inspired by the work of the Topos Partnership, has devised ingenious and far-reaching ways to mobilize citizens.
As the digital and physical worlds increasingly blend together, new opportunities to improve end-user experiences are emerging. Theorist Joe Pine and management advisor Kim Korn outline an array of hybrid physical/virtual forms that are transforming and enriching the end-user experience in their book Infinite Possibility: Creating Customer Value on the Digital Frontier (Berrett-Koehler Publishers Inc., San Francisco: 2011).
Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
The new UltraViolet online DRM model has people upset, but the question we should ask ourselves is whether we want a flexible model to harmonize content owner and content consumer rights, or a one-takes-all model that probably results in less online content.
You've heard the expression, "Out of the frying pan, into the fire?" Amazon lives in the fire. The e-tailer wins by keeping things hot for its competitors, employees, and itself, according to a new book.
Positec, a manufacturer of power tools for homes and commercial applications, achieves greater customer service flexibility and cuts hold times in half by using a cloud-based service to manage its call center.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
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