The Macrosite for News, Analysis and Opinion about the Future of the Internet
Deborah Nason

The Net Takes Data Centers in New Directions

Written by Deborah Nason
10/16/2008 5 comments
no ratings
DISCUSS     Email This

The growth of the Internet has forced data center managers to think of new ways to provide the resources required for their organizations to stay online. As a result, data centers are showing up in unexpected places these days -- like ships, shopping malls, and deserts. 

Last August, a New York Times blog reported on Google (Nasdaq: GOOG)'s patent filing for floating data centers, to be located three to seven miles from shore. According the article, “Google would create mobile data center platforms out at sea by stacking containers filled with servers, storage systems and networking gear on barges or other platforms.”  

The idea was to put Google servers closer to customers, while tapping a potential energy source from seawater.

In a similar vein, bloggers have been speculating over the past few months about a plan to build data centers on decommissioned ships. San Francisco-based IDS hopes to build 50 such facilities worldwide starting later this year.  

Going from ships to shipping containers: In July, Hewlett-Packard Co. (NYSE: HPQ) introduced its Performance-Optimized Data Center (POD), a 40-foot shipping container that serves as the equivalent of about 4,000 square feet of a typical data center. HP competitor Sun Microsystems Inc. offers a similar product. Both companies claim the approach lets customers add denser, more fuel-efficient, and flexible additions and modifications to their facilities.

Plenty of innovation is happening on terra firma, too. Lifeline Datacenters, for example, is in the process of transforming a 40-acre defunct mall in Indianapolis into a 450,000-square-foot data center.

Reusing closed-down locations is a worthy endeavor. Advanced Data Centers is following suit by building its new data center on a "brownfield." defined by the EPA as “real property, the expansion, redevelopment, or reuse of which may be complicated by the presence or potential presence of a hazardous substance, pollutant, or contaminant.”  

The building site is the former McClellan Air Force Base, which sits atop an area of polluted groundwater. Selecting such a site for redemption helped the company become the first data center to be pre-certified as meeting the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) standard.  

Boston College’s IT department took adaptive reuse to a “higher” level when it located its centralized data center in a former chapel two years ago. The facility houses about 75 departmental servers, illuminated by stained glass windows.  

Interestingly, one of the center’s stained glass windows contains an image of Saint Isidore of Seville, patron saint of the Internet. [Ed. note: St. Izzy was a real visionary.] Seeking solace below ground, data centers also are reincarnating as bunkers. A subterranean data center, affectionately dubbed “the cave,” serves as Dallas-based PHNS's national data center for its hospital customers.  The 56,000-square-foot facility is situated within a limestone cave, 85 feet beneath the surface -- virtually immune to surface disasters. 

Some are thinking about placing data centers out in the elements.

One green-thinking boffin sees the possibility of data centers in deserts, close to a power-generating windmill. According to a recent blog, Andrew Hopper, head of the Cambridge University Computing Lab, proposes placing a data center directly at the site of a renewable energy source and using fiber optic cable to link it to the entity that uses it. “The source could be located in the middle of a desert, on a platform attached to an ocean wind turbine, or anywhere else where power could be easily generated,” he said.  

In a similar vein, Microsoft Corp. (Nasdaq: MSFT) conducted an experiment from November 2007 through June 2008 during which five servers were put into a metal-framed tent outdoors. The result? Zero failures.  

Perhaps we could forget about bunkers and ships and chapels, and just stick our data centers out in the open.  Maybe we could camouflage them as graveyards, or plant nurseries, or trailer parks?

— Deborah Nason is a freelance writer based in Connecticut.

This blog is part of Internet Evolution’s IT Clan, which addresses the continuing impact of the Internet on enterprise networks, applications, and management. Register here to join the IT Clan’s conversation, and you just might win something unspeakably cool.

DISCUSS     Email This
Current display:       newest comments first       display in chronological order
viboons
Researcher
Friday October 17, 2008 7:00:58 PM
no ratings
Yeah, good point...it's possible Pirates 2.0 could hijack the DC ship and sail away with valuable data and expensive racks of servers. You're right 'physical' security is as important as cyber-securty if not more so. And, offshore DCs can be somewhat more vulnerable to attacks and sabotages than those onshore (like making a hole to try to sink the ship that houses a DC).
burn0050
Rank: Cyborg
Friday October 17, 2008 5:45:43 PM
no ratings

One thing I think everyone keeps missing in the offshore DC, the floating barge in Google's case, is security. I'm not talking about data security, but physical security. How will these things be protected from pirates and thieves? It's not like the police can rush there and arrest people.

There will be a whole new cost associated with protecting something like this. It would be easy to overwhelm a security detail placed on one of these. I suppose that these things could built like Fort Knox - but they would also need to be accessible should something go wrong. I suspect this would make the up front cost of such an endeavor more expensive.

And what about someone tapping into the data lines going to these boats? I just think there is a lot more that needs to be thought about before people get excited about them...

viboons
Researcher
Thursday October 16, 2008 6:19:57 PM
no ratings

Good points, Paul. You may be right that there have been ongoing R&D's and already some certain standards on offshare strutures that can be applied, but It's likely that they were not specifically developed for offshore DCs (since it's something new), and when it comes to human safety and equipment protections, specific standards are normally required for compliance, or series of testings would need to be performed. That said, it doesn't mean it can't be done, and most innovation projects like this would require development of standards along the way, but the first to try is always more challenging.

Re your question, I think 'Green IT' has to be one of the key factors that drive the new directions. Companies are going to have to put a cap or limit on the amount of green house gas (GHG) emission to the amount they have permits for (or they can buy more carbon credits, known as cap and trade). By investing in green energy early, companies like Google can expand without worrying about hitting their emission cap allowed. There are also other factors as well, such as the high energy prices, the fast growing demand for power but increasing shortage of supply, and the congestion in power transmission lines, etc.

Paul Whyte
Researcher
Thursday October 16, 2008 2:11:41 PM
no ratings

I don't think there will be much of a problem with standards when it comes to offshore DCs. I beleive extensive research and work has been going on with regards to building offshore structures and so making the transition to building DCs offshore will not pose much of a difficulty. I do agree with you that some adjustment has to be made taking into consderation the very sensitive nature of DCs.

In terms of cost-effectivess, i would say offshore DCs are cost-effective  since Google may not be paying property tax on them. So they can use this tax savings for any additional maintenance costs they might incur.

But my question now is whether GreenIT is the main influence behind these new directions in building DCs??? 

viboons
Researcher
Thursday October 16, 2008 1:43:33 PM
no ratings

Interesting post.

The idea of locating data centers (DCs) out in the ocean is not a bad one, not just because the wave power can be tapped as for the case of Google's ocean DCs patent, but also because there're a whole host of alternative/green/renewable energy potentials offshore, such as offshore wind and ocean-floor geothermal.

However, this also means a whole lot of new design specifications and standards that need to be developed before this should be implemented. Important safety and protection/grounding standards for DCs on land will not necessarily hold for offshore environment, not to mention that DCs on ships would experience more shakes and probably relatively hostile climates (unless DCs are put on floating platform inside the ship but even then the floor design requirements have to be quite different). So, lack of standards could be a hurdle at initial stage. Some of the other related issues are reliability, availability and maintainability of these offshore DCs that need to be studied, e.g. how reliable or risky for failure is it for such facilities surrounding by water to house mission-critical servers or data storage? Or how easy and cost-effective will it be to access the facilities for maintenance? and so on.

The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
previous posts from Deborah Nason
Deborah Nason
Deborah Nason   12/23/2011   31 comments
The conventional wisdom on the recent Zynga initial public offering -- the largest Web offering since Google's -- was that it was a bust.
Deborah Nason
Deborah Nason   1/26/2011   29 comments
Are we in a tech startup bubble? Many signs point to yes, as money gushes into startups from several major sources:
Deborah Nason
Deborah Nason   9/15/2010   32 comments
September 21 marks the International Day of Peace, and some online initiatives raise the question: Which is better -- marketing world peace, or working for it?
Deborah Nason
Deborah Nason   7/15/2010   34 comments
What’s the best way to introduce the Internet to the slums and isolated villages of the world? Someone should be thinking about it, lest we unwittingly encourage a culture of spam: Witness the case of cybercafe culture in Nigeria.
5
of
Mary E. Shacklett
Benefits of a 3-Datacenter Model

3|26|12   |   2:36   |   2 comments


With 24/7 processing and business continuation paramount, more organizations are considering having three datacenters, where primary and secondary datacenters are in their immediate region and a third is in a remote geography. Why? To avoid repercussions of a major disaster that could hit every IT resource in a specific region.
Second Shooter
The Cloud May Be Taking Over the Internet

11|28|12   |   2:12   |   6 comments


A change in priorities for networking spending could indicate a fundamental shift in Internet architecture that would affect everyone.
Mary E. Shacklett
Watch Your Business Secrets on Multi-Tenant Clouds

11|26|12   |   1:56   |   1 comment


Multi-tenant clouds assure security for clients, but not necessarily for their ideas. Here's one thing you should discuss with your cloud provider before you sign on.
Reiter's Block
New LEDs Shed Light On Data Transmission

11|20|12   |   3:05   |   No comments


LED lightbulbs will be used not only for home and business lighting automation, but possibly also for locating shoppers inside stores and transmitting data at hundreds of megabits per second.
Reiter's Block
Enterprises Kick In to Help During Disasters

11|8|12   |   3:12   |   2 comments


Businesses helped neighbors with Internet access and mobile device charge-ups during Sandra. Following that example, enterprises should consider preparing Internet disaster plans to help the public during disasters.
Mary E. Shacklett
Enterprises Beef Up Data Recovery

11|2|12   |   2:22   |   No comments


Global enterprises are now looking beyond having just two datacenters and toward establishing multiple datacenters in different parts of the world.
Second Shooter
Sandy Tests the Internet

11|1|12   |   2:13   |   2 comments


The superstorm demonstrates that we need to improve Internet reliability and its infrastructure.
Mary E. Shacklett
Microsoft Opens Up Office Options

7|16|12   |   1:38   |   2 comments


Microsoft's recent decision to bundle its Office software with business partner offerings indicates that cloud software may be in the news, but licensed packages are still in demand for failover.
Mary E. Shacklett
More Enterprises 'Following the Sun' With IT

4|3|12   |   1:49   |   3 comments


In the interest of providing true 24/7 processing in a global economy, more enterprises are toggling production among datacenters, sharing databases, and placing key IT subject matter experts in remote areas.
Mary E. Shacklett
DR Should Include User Empowerment

2|1|12   |   2:59   |   6 comments


Disaster recovery is about restoring service to users, but when restoration times are protracted, companies should empower users so they have maximum flexibility for dealing with their situations.
IETV: the thinkerNet on film
5
of
John Kennedy
How Big-Data Is Changing Marketing

6|13|13   |   1:07   |   1 comment


Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
Kim Davis
Big-Data Can’t Always Sell Wine

5|21|13   |   2:23   |   10 comments


Whole Foods Global Wine Purchaser Doug Bell told me about some of the constraints on using analytics in the US wine market.
Paul J. Fleuranges
Digital Signage Keeps NYC Subway Straphangers on Track

5|6|13   |   3:51   |   1 comment


New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
Kim Davis
Fast Forward to the Future

4|23|13   |   2:29   |   20 comments


A look back at tech writing in the 90s makes us wonder where enterprise IT will be 20 years from now.
Mitch Wagner
Google Launches Its Most Depressing Service Yet

4|15|13   |   2:59   |   10 comments


Google's new Inactive Account Manager lets you control how Google disposes of your accounts when you die.
Second Shooter
Argument Over Top-Level Domains Is 'Stupid'

4|11|13   |   2:07   |   3 comments


The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
Kim Davis
Ladies, Your Tablet Awaits

3|21|13   |   2:22   |   37 comments


ePad Femme is the world’s first tablet “made exclusively for women.”
Wisdom of the Big Chair
NFC Moves Into the Mainstream

3|20|13   |   2:16   |   No comments


While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Wisdom of the Big Chair
Integrating Security Into Your Cloud Contract

3|19|13   |   3:35   |   No comments


Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Brian Baron
How Edmunds.com Collects Customer Information

3|18|13   |   1:15   |   No comments


Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
2pm EDT
Fri
Jun 21st
an IBM information resource
sponsored content
big blue blog
Todd Watson
Todd Watson   6/18/2013   Post a comment
The IBM Smarter Commerce Global Summit in Monaco kicked into high gear today, and we've already begun to see news emerging from that lovely city-state by the sea.
an IBM information resource
sponsored content
Expert Integrated Systems: Changing the Experience & Economics of IT
In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator.

READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE!

REGISTER HERE
Wanted! Site Moderators
Internet Evolution is looking for a handful of readers to help moderate the message boards on our site – as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?

Please email: moderators@internetevolution.com
Internet Evolution – not for thickies
Taking a Dim View of Home Energy Management Tech
Mary E. Shacklett
Energy consumption is a primary contributor to
global warming. At the end of 2012, 40 percent of energy consumption in the US came from commercial and residential buildings.

CLICK FOR MORE