The Macrosite for News, Analysis and Opinion about the Future of the Internet
Sandeep Amar

Web 3.0 Predictions: Content Will Rule

Written by Sandeep Amar
7/17/2008 7 comments
DISCUSS   Digg   Del.icio.us   Reddit   Email This   TWEET THIS

Dreaming of Web 3.0 as we are drenched in Web 2.0 applications is a risk. Still, it’s not too soon to look at what Web 3.0 will look like. There has already been a lot said about it by some very renowned people. While I’m not in that crowd, I’ve decided to weigh in -- and either rise or fall with guns blazing. Here are my predictions:

Web 3.0 will include semantic Web capabilities. Sooner or later, data handling and presentation will take place through artificial intelligence. Delivery of data will be faster and much more granular as a result. While there is criticism of semantic Web theories, largely thanks to too-tall claims, the technique is a sure course for Web 3.0 and will provide a more intelligent interface than HTML.

The Resource Description Framework planned by the World Wide Web Consortium will be a factor in Web 3.0. While it may take time to get here and will be time-consuming in its first few years, RDF is a total winner for distributing content from libraries and other data repositories in syndication across multiple Websites.

Convergence of access platforms will characterize Web 3.0. Web 3.0 will see a convergence of access platforms, applications, and data sources. The connectivity achieved across PCs, cellphones, mobile devices, and other systems and appliances will erase barriers that currently exist. Multilayered and multimedia applications will be the order of the day. Already, we are seeing experiments in adding layers to Web 2.0 and Web 1.0 applications. These will evolve into more seamless platforms and apps.

Each user will control his/her own “salad” of applications. This will be facilitated very soon, and I think it will be a big hit among younger audiences. It will be done first through easy drag-and-drop kinds of “application creator engines” fitted on top of Web 2.0 interfaces and development platforms. This will take “user-generated content” to a very high level, unleashing great creativity.

Proprietary content will be king. The action on social networks and blogs will change with the addition of layers of applications and with bandwidth going to the next level. This will boost the exchange of video, music, and photos.

The nature of content delivery will shift. Right now, the top 100 sites in the world deliver consumer services in the areas of email, search, video sharing and publishing, social networking, blogging, wiki, auction sales, file sharing, image hosting, pornography, classifieds, news, and file hosting. Usually, these are delivered by both the copyright owners and by third parties like YouTube. With Web 3.0, the third parties will face more legal action, just like the current Viacom case against YouTube. And with more bandwidth, applications, and technology, the next level of Web apps will be backed by free content from original owners like NBC, Viacom, Universal Studios, etc.

Also, online auction sales will become more organized, with consumer durable-goods companies emerging with quality Web engines of their own, or establishing partnerships with firms like eBay.

All this will be available via “on demand” streaming, free of charge to end users.

Who will build Web 3.0 development engines to make all this happen? Companies like Google, with massive server support (a.k.a. cloud computing), leveraging potentially enormous revenue-sharing deals with content owners worldwide.

This is how I see Web 3.0 shaping up. What do you see? Will Web 3.0 bring long-lasting peace and prosperity to the kingdom of the Internet?

— Sandeep Amar, Website manager, MBA, and author

DISCUSS   Digg   Del.icio.us   Reddit   Email This
Current display:       newest comments first       display in chronological order
jwallace
IQ Crew
Friday July 18, 2008 7:18:08 PM

what are the problems of business models utilizing web 2.0?

"Whether social networks will be able to convert the time spent by the users on their website into high returns??"

high returns? In revenue? Are the current social space giants hurting right now with the goliath sum of user base. So it is indeed taking rocket science of the 1950's to figure out how to turn that leverage into money huh. maybe the fruit isn't ripe just yet.

I say not to make the same mistake that some yellow page publisher(s) did around the turn of the century by madly buying more directory publishing companies instead of leveraging the data that they ALREADY had.

I think the biggest support and adversary (enigmatic) of progression is ironing the 'consumer advocacy' wrinkles.

I screamed that if a hotel you were staying at had a phone book other than for decor in 2020 that you should 'flea' out of that hotel. I was told that yellowbooks (oops I mean yellow pages) will be printing and circulating just as strong if not stronger 50 years from then.

When I forcasted the merger of a cell phone, mp3 player and pda at a Sun Microsystems forum back in 2001, some of the developers(unattached) participating in that forum nay said with "what about battery life" - albeit the iPod had 10 hours of playback(expected) back then. 6 years later, viola, an iPhone that does that by an improvement of an exponent.

problems with web 2.0, what problems? did I miss something? Oh, you mean like 1 profile that works as a template in registering at other sites that might just subscribe to your profile for starters? Current view of the penetrating Web 2.0 is a noticeable view of the law of accelerating returns before the incline becomes vertical.

Raza
Rank: Cave Painter
Friday July 18, 2008 4:43:24 PM
no ratings

Interesting predictions

but whether the Web 3.0 will be able to answer the problems with Web 2.0 technologies and business models is an open issue

For this we will have to answer questions like

Whether social networks will be able to convert the time spent by the users on their website into high returns??

 

Others may add to this list of questions for Web 3.0

 

jwallace
IQ Crew
Friday July 18, 2008 1:18:49 PM
no ratings

it'll include the coupling of location based services and RFID!! social networks will EAT THIS UP!!

Equipped retailers and grocery stores will be able to provide better services such as what is in stock and if not what the compatible product is...which is the best route to shop through the grocery store ACCORDING to your grocery list, ingredients in the grocery items sought, excluding or warning of products with ingredients that you do not consume. Before you go, the estimated time of tasks associated with your itinerary is calculated (estimated driving time calculated with real time traffic info, last known volume at grocery store etc.) - One step closer to ubiquitous computing.

Where is the cheapest gas/fuel cell refill station centric to where I am right now will be nothing new.

Drive through at McDonalds will be just that as they will know what you are ordering, how far you are from that location, how long your order sat prior to pick up, and how satisfied you are with each transaction.

You're sitting at starbucks and you get a facebook alert saying someone you have a mutual friend with, yet have yet to meet in real life is at that location also. Your profiles have talked to one another and you two have nothing in common other than the songs you gave thumbs up to on Pandora and that your comments have crossed paths on x number of blogs/news feed items taking opposing viewpoints x number of times(data provided via "I'm Alive" social aggregation services). You send a formal introduction along with a latte offer, it's accepted and it evolves to a perfect opposites attract relationship that becomes the spokesmodel / testimonial for social networks that harness the power of web 3.0 and why eHarmony and match.com do not stand a chance. You now have had a taste of residual income from advertising and along with an agent and 5 seconds of publicity exposure gets you a ticket to audtion for the newest and most promising variant of the ever yet to be tiring reality show that utilizies an unprecedented web 3.x algorithmic approach of picking the winner of the show. Congratulations, you just booked the show. Take the red pill, your life stays the same. Take the blue pill and your life will be heard and fed back through the grapevine CONTINUOUSLY, and there is no guarantee that you will be able to ride it as well as Omarosa did in the transitional days of Web 1.0 to Web 2.x

Nope, you decide to launch a "truth to be heard" web 3.0 negative campaign against Ascentive Software for being the culprit to your BSOD 6 years back instead.

viboons
Researcher
Friday July 18, 2008 2:59:18 AM
no ratings

It has been the case for me that the question is not "what will Web 3.0 bring?" but rather "what will bring about Web 3.0?" Though one may argue that the answers to both the questions are pretty much the same, I think there's a subtle difference between the two, at least at the beginning. As the Web evolves, new technologies and innovations constantly emerge, either defining new functionalities or providing solutions to challenges of today's Web. The Web is constantly changing, and so when can we tell that we're in fact about to move beyond the era of Web 2.0? Will a successful implementation of Semantic Web signify the beginning of Web 3.0? Or will it be about new and better business models for online social networking or more interactive, more user-content-based, and more accessible web services and apps?

One thing that I think is quite certain to happen in the new Internet era: people will be likely to spend more hours of their time in a day living in the "kingdom of the Internet" than perhaps in the real world. The Internet is getting more mobile and more accessible anywhere than ever, and people will integrate this in to their lives for quick access to information, constant need for communication and social networking whether to stay ahead or just to keep up with others. Soon it'd be difficult for anyone to seperate real life from the cyber world if that hasn't already happened.  

Oded Noy
Thinkernetter
Thursday July 17, 2008 5:02:35 PM

The approach of the article is to highlight the posibilities derived from technology. I would like to expand the notion of the possibilities created if the Social Networks (and by that I mean the actuial network of people, not the websites) - determine that the importance of sharing infomration is greater than the stickiness that their web destination provider would like to create.

Stated another way, User Generated content elevates the availability that we, as a generation of innovators, have to the 'global conciousness'. As a meta community - if we manage to enable the voice of this conciosness to be heard, great things will follow.

The age fo creativity and the age of peace are typically related.

Oded

 

Sandeep Amar
Thinkernetter
Thursday July 17, 2008 2:46:42 PM
no ratings

Hi Terry,

thanks for taking time out..

As I have mentioned in the article, the first thing I am presuming is that content exchange and delivery will be free and ad-supported. The paid content model is obviously out and "dogmeat" as you say, but I feel Key content owners can make big headway if they provide ad-supported free content, and if that is available on the social media platforms seamlessly and on high bandwidth, it can be revolutionary. So I am talking purely from a perspective of content being available free and seemless.

Regards

Sandeep

Terry Sweeney
IQ Crew
Thursday July 17, 2008 2:28:05 PM
no ratings
Interesting list, Sandeep, but the idea of the primacy of proprietary content is off the mark for me. Will anyone really pay a social networking site to be able to exchange music, videos, and photos? Seems like the content argument's been settled since so few users are willing to pay -- connectivivity and community seem like much bigger potential drivers of new revenue in the Web 3.0 model. 
The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
previous posts from Sandeep Amar
Sandeep Amar
Sandeep Amar   12/15/2009   15 comments
My favorite TV show, Real Time with Bill Maher may be on a break, but the search engine market isn’t. There’s plenty of action in Internet real-time search.
Sandeep Amar
Sandeep Amar   8/25/2009   11 comments
Dancing, singing, kids, emotions, humor, underdogs achieving, girls, music videos, and bizarre incidents caught on tape… Such is the stuff of which top viral videos are made -- on or off a video publishing site.
Sandeep Amar
Sandeep Amar   7/1/2009   4 comments
“Track Your Rivals - Then Eat Their Lunch” used to be the tagline of Compete Inc. , one of the Internet’s leading audience measurement firms. Now there is enough rivalry among providers of services that monitor and quantify who is signing on, clicking on, and reading Web ads and information that it’s tough to tell whose lunch is being eaten by whom.
Sandeep Amar
Sandeep Amar   5/12/2009   10 comments
Internet video is rocking: YouTube Inc. has shaken hands with Sony, CBS, Lionsgate, and MGM, while also teaming up with Universal studios to create an online music video venture. Already, the company has launched YouTube shows, where full-length episodes of TV shows past and present are available in the United States.
Sandeep Amar
Sandeep Amar   3/25/2009   10 comments
The Internet is big in India: Some estimates place it fourth worldwide, with 60 million users -- significantly more than any European country.
5
of
IETV: the thinkerNet on film
5
of
2pm EST
Tue
Feb 23rd
2pm EST
Thu
Mar 4th
3pm EST
Tue
Mar 9th
an IBM information resource
sponsored content
big blue blog
Todd Watson
IBM is announcing today the first of its Power7 processor-based systems and the Power7 processor itself at an event in NYC.
white papers & case studies
an IBM information resource
sponsored content
Smarter Collaboration: How to Thrive in a Challenging Business Environment
Market conditions are changing faster than ever, and organizations need to improve their agility and adaptability in order to provide better service and improve processes. The ability to work with customers, business partners, and employees as effectively as possible - while at the same time holding down costs - is a key to success.

READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE!

REGISTER HERE
Wanted! Site Moderators
Internet Evolution is looking for a handful of readers to help moderate the message boards on our site – as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?

Please email: moderators@internetevolution.com
CMP Media LLC
Internet Evolution – not for thickies
Congress Hits the Snooze Button With China
Ira Winkler
In his
recent Congressional testimony, Dennis Blair, the U.S. director of national intelligence, stated that the U.S. is "severely threatened" by cyber attacks and that the recent Google (Nasdaq: GOOG) attacks should serve as a wake-up call.

CLICK FOR MORE
Steve Saunders' Outernet
Internet Evolution Goes Soccer Crazy

1|28|10   |     |   14 comments


Steve Saunders visits the South African Consulate in New York for a party celebrating not one, but two (2!) major football (soccer!) tournies.
Thus Spake Mr. Cramer
3D: It's Baaaaack!

1|22|10   |   3:25   |   8 comments


3D was a pointless, silly gimmick 50 years ago, and it's a pointless, silly gimmick still. It's sure to catch on.
From the Editors
Happy Holidays From IE

12|18|09   |   3:04   |   9 comments


Appallingly tuneless yet strangely fascinating holiday video cheer from the Internet Evolution team.
Full Nelson
Hulu Hoo-Ha

Part 2 of 3   |  
See complete series
12|17|09   |   3:51   |   4 comments


Saunders is wrong on Hulu, Fritz thinks. By most measures it's been a success, and there's no reason this model won't become even bigger in the next three years. Oh, and he hates Steve's hat.
Steve Saunders' Outernet
A Hulu Lulu

Part 1 of 3   |  
See complete series
12|9|09   |   2:22   |   6 comments


Hulu is spectacularly popular with users and a total disaster for its owners. What the flegnog do they think they're doing?
The Incredible Hultquist
Web 2.0 – Just Being There Isn't Enough

11|3|09   |   2:15   |   9 comments


As enterprises leap into the Web 2.0 world of blogging, commenting, and social networking, just 'being there' won't deliver ROI. You may want a 'Web Evangelist' to systematically harvest the feedback in order to polish your product or service.
Steve Saunders' Outernet
The Death of Anonymity: Part 3

Part 3 of 4   |  
See complete series
10|28|09   |   1:35   |   4 comments


What can users today do to protect their online privacy? The simplest and most obvious option is to not use the Internet – at all. However, once all digital information is consolidated over the Internet, trying to protect digital identity by simply unplugging from the Internet becomes impossible – a fact that has manifest implications for civil liberties, Saunders says.
Steve Saunders' Outernet
The Death of Anonymity: Part 2

Part 2 of 4   |  
See complete series
10|27|09   |   2:08   |   8 comments


By 2011 the number of Internet-connected sensors will exceed 1 trillion, making your chances of doing anything or going anywhere unnoticed pretty much zero. Saunders talks about how the 'sensortization' of the Internet is eliminating the traditional divide between online and offline populations.
Steve Saunders' Outernet
The Death of Anonymity: Part 1

Part 1 of 4   |  
See complete series
10|26|09   |   1:29   |   13 comments


The 20th Century Internet was characterized by the ability to interact with other people and information on the Internet largely without anyone knowing who you were. The Internet of this century, conversely, will be defined by identity. Saunders explains how Internet users are unwittingly contributing to the demise of the anonymous Internet.
Steve Saunders' Outernet
Search Inversion & Profiling: Part 3

Part 3 of 3   |  
See complete series
10|21|09   |   1:40   |   No comments


Steve Saunders talks about the risks inherent in uncontrolled, widespread profiling of Internet users, and how one day this practice could form the basis of a new industry, the Outernet, which in economic terms will have outgrown the commercial value of the Internet itself.
Lee H. Berke
The Decline & Fall of Broadcast Television

2|9|10   |   1:00   |   No comments


Want to know the future of broadcast television? Take a look at broadcast radio’s past.
Tom Nolle
Everything New Is Old Again

2|9|10   |   2:13   |   6 comments


Research shows that the youth of today like Facebook – but not blogging or Twitter. Does that mean Facebook has won, or just that it's not yet out of favor? Will all the services we see today fade into Ovaltine-or-Wheaties status in just a few years?
what.the.ferraro
Email Marketing Gets Desperate

2|8|10   |   2:31   |   4 comments


Promotional emails will use just about anything timely to get people to buy things. Seriously, anything.
Steve Saunders' Outernet
America, Truck Yeah!

2|8|10   |   1:42   |   5 comments


Steve likes his new Dodge Ram 1500, but hates Chrysler's Web non-sales strategy. Rant on, li'l buddy.
what.the.ferraro
Twits Go Wild for Resignation Tweet

2|5|10   |   1:48   |   4 comments


Jonathan Schwartz is the first Fortune 200 CEO to resign via Tweet. Can he walk on water, too?
Full Nelson
Go With the FLO, Part 2

Part 2 of 2   |  
See complete series
2|5|10   |   2:17   |   3 comments


Fritz and his sweater continue their review of Qualcomm's FLO TV.
Singer at C-Level
Goldilocks & the Data Center

2|4|10   |   3:39   |   2 comments


What kinds of companies are doing the most innovation in the data center? Turns out it's midtier enterprises that are taking the "Just Right" approach.
Full Nelson
Go With the FLO, Part 1

Part of 2   |  
See complete series
2|4|10   |   2:39   |   1 comment


Qualcomm's FLO TV gizmo streams live TV shows. Tragically, they include the O'Reilly Factor
Eurotrash
High & Dry in Barcelona

2|3|10   |   1:08   |   No comments


Ray’s heading to Barcelona for the Mobile World Congress, and he’s not happy about it, the miserable git.
Sweeney Blog
No Sex, Please... It's the Super Bowl

2|3|10   |   2:24   |   2 comments


The Super Bowl ads that CBS rejected are turning up online, generating lots of attention but zero revenue for the broadcaster.