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David Vellante

List of Top Bing Searches Will Stir Twitter Tailwinds

Written by David Vellante
12/2/2009 15 comments
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Each year, Google (Nasdaq: GOOG) releases its top search terms as part of analyzing the results of billions of searches conducted by users throughout the year. Called the Year End Zeitgeist, the list is a good way to get a sense of where people’s interests have been for the past 12 months and of what’s trendy.

The year 2009 is not finished yet, but Microsoft Corp. (Nasdaq: MSFT), in an attempt to get a jump on the competition, has released the top search terms for Bing for 2009. Here are Bing’s top 10:

    1)    Michael Jackson
    2)    Twitter
    3)    Swine Flu
    4)    Stock Market
    5)    Farrah Fawcett
    6)    Patrick Swayze
    7)    Cash for Clunkers
    8)    Jon and Kate Gosselin (TV couple)
    9)    Billy Mays (pitchman)
    10)  Jaycee Dugard (kidnap victim)

The Bing team also released a sneak peek at the top living celebrity searches in 2009, which included actress Megan Fox (#3), actor Robert Pattinson (#2), and amazingly, celebrity blogger Perez Hilton (#1).

Is anyone else impressed that Twitter outranked Swine Flu and every other search term except for Michael Jackson? And that a blogger, through November, is the #1 searched celebrity? (Do you think people just confused Perez with Paris?)

Google’s Year End Zeitgeist 2009 will be out shortly, and it will be interesting to see if Twitter ranks on that list as well. Last year, Facebook’s login page ranked #3 on Google’s 2008 Zeitgeist, ahead of Heath Ledger, Barack Obama, and the Jonas Brothers. And Facebook was #2 behind Obama for the U.S. “fastest rising” entries on Google last year. I'll bet Facebook’s not on either list this year.

Does the fact that Twitter is topping lists of trending topics further boost its already “fuzzy” valuation? You bet; as does the fact that Tweets are often the first source of news. Twitter frequently breaks stories, such as the recent Tiger Woods accident, ahead of mainstream news outlets like CNN and Fox News. Indeed, this type of “tailwind” will only help Twitter’s lofty valuation.

Twitter’s ranking so high on Bing’s list also is intriguing to me because of the recent deal struck between Microsoft and Twitter Inc. to allow Bing to search Twitter feeds. As you'll recall, Twitter inked a similar deal with Google at the same time.

As I've speculated, I think this is more about posturing for a sale than it is creating a revenue model. In fact, I don't think Twitter wants a revenue model at all.

Biz Stone predictably refutes naysayers like me. Twitter’s founder was recently quoted at Oxford University as saying: “2010 is really going to be the revenue year. I don’t know if we’re going to be profitable, but we have plenty of time.”

And he also said at the same Oxford event: "We are definitely not interested in selling the company. If an IPO's the only thing, then sure. But if there is some other way then that would be great, too. Maybe some other new way will emerge."

Given the fickle nature of the Internet, what are the chances Twitter will top the search engine Zeitgeist lists in 2010? And what does that mean for the company’s momentum? Maybe they’ll prove me wrong and magically develop a killer revenue model.

My guess is Biz’s real plan isn’t an IPO… It’s sell the company, take the money, and run.

— David Vellante spent 15 years at IDC and is a founder of The Wikibon Project. He can be reached on Twitter at @dvellante.

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gowriraman
IQ Crew
Thursday December 31, 2009 2:53:03 AM
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Bing top 10 search items were quite amusing.

Yahoo and Google seem to publish different lists. I see it does include the search priorities of the US only and not other countries. That is a partial study.

hounhosp
Researcher
Wednesday December 16, 2009 11:17:23 AM
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(Do you think people just confused Perez with Paris?)

Maybe, people want to find out if he has any connection with Paris Hilton.

I think that the ranking just focused on what was search on the US. To be fair, I think that this should also be done on country-basis or at least on region basis. What is the ranking in France or in China?

hounhosp
Researcher
Wednesday December 16, 2009 11:06:50 AM
no ratings

Maybe they’ll prove me wrong and magically develop a killer revenue model.

They don't have one and the year to come will problably not be that magical year. They are pretty well-off with the deals they are contracting with the Big companies like Google and Microsoft and that is the only way they could survive. They will end-up selling the company to one of these big companies to remain viable.

David Vellante
Thinkernetter
Thursday December 3, 2009 9:59:57 PM
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We should tweet that jabailo!

:-)

 

jabailo
IQ Crew
Thursday December 3, 2009 9:57:51 PM
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When all is said and done, more has been written about Twitter, than written on Twitter!

While everyone jokes, talks, focuses on Twitter, they miss the fantastic growth of real web reporting, reading, writing...in paragraphs on blogs...

 

 

David Vellante
Thinkernetter
Wednesday December 2, 2009 2:16:09 PM

Thanks for the link Phavanhna...

Twitter on Bing's and Google's list and Facebook again near the top of Google's.

Wonder if either list will have to be revised prior to the real yearend to include Tiger Woods!

 

Phavanhna
Researcher
Wednesday December 2, 2009 1:43:30 PM

We have Bing list, Yahoo list, and Google List. Is there anyone going to combine their data and analyse it? Would be interesting to see.

Phavanhna
Researcher
Wednesday December 2, 2009 1:32:53 PM

Here is Google list for this year:

http://www.google.com/intl/en_us/press/zeitgeist2009/

Twitter comes in #4 for rising search

cbrown
IQ Crew
Wednesday December 2, 2009 1:31:32 PM

"We are definitely not interested in selling the company. If an IPO's the only thing, then sure. But if there is some other way then that would be great, too. Maybe some other new way will emerge."

So what you're saying is there's a 50-50-50 chance it could go in either direction?

chayes
IQ Crew
Wednesday December 2, 2009 1:12:40 PM

If you look at the results you could say that Yahoo! attracts a younger user.  The Bing search has the Stock Market and Cash for Clunkers listed.  Which I see as something that would not be looked up by some one under the age of 25.  The majority of people in that age range don't have an interest in either of those topics.  You could probably say the same for Farrah Fawcett and Patrick Swayze, they don't know them from tv or the movies of today so it doesn't hold their interest.  Now Kim Kardashian or Megan Fox would. 

 

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