On a recent visit to my local IMAX Theater in New York City, I got a chance to rock out with the band U2 -- even though they weren't there in person. The concert, performed last year in Buenos Aires, was filmed entirely in 3D.
I was not at all prepared for just how far 3D has come. I was expecting to get the paper glasses with the blue-and-red lenses that used to come with your TV Guide (you know, the kind they offered for Jaws 3-D back in the day).
Instead, the 3D glasses were more like sunglasses, and I was amazed at the U2 show. It’s true, they're one of my favorite bands, but I actually felt as if I had a front row seat at the concert.
Being a PR guy, this got me thinking about the potential for 3D in the world of Web 3.0 and beyond -- and what we have to do to get there.
There is the obvious entertainment value of 3D, like the U2 concert or the latest animated movie, but what about being able to stream 3D content right to your home? How long will it be before it is possible to bring my favorite bands right into my living room? I can only imagine that the more 3D we see on the big screen, the more demand there will be to bring it home.
We are inching closer to a time where 3D will be a norm for your Internet experience. We've already seen a fundamental shift in communications because of the Web. By adding in 3D, the trend will reach an entirely new level.
Imagine if video conferencing were in 3D. Instead of just looking at the person through a screen, it will seem as if they are actually in the same room -- for better or worse.
We are on the cusp of video cameras being able to film in 3D. This will add an entirely new dimension to YouTube Inc. , not to mention what it will do to the adult entertainment industry.
Let’s take this one step further. Advertisers are going to love 3D and in many cases are already experimenting with it. For instance, digital billboards are popping up everywhere. This reminds me of that scene in Back to the Future Part III where the huge 3D shark comes out of the digital billboard and Michael J. Fox ducks because he thinks it’s real.
Which brings me to the obstacles to 3D.
Undoubtedly, digital 3D will require faster bandwidth, which means the legacy broadband providers will require yet another upgrade. Can anyone say, "Hello, wireless broadband"? I can see that being a key ingredient for Web 3.0 and beyond.
Other issues: There is as yet no standardized format for 3D on the Web, making it tough to get devices, platforms, and connection speeds in sync. And, as some have pointed out, developers have yet to figure out a way to create a 3D version of an Internet search engine.
As far as 3D has come to date, it still has a long way to go. It will be interesting to see how it pushes forward as the technology continues to mature and consumers demand a better Internet experience.
One thing is for sure: 3D in a Web 3.0 world will step things up to an entirely new level and change the face of our online experience forever.
I, for one, look forward to it.
— Todd Barrish, Executive Vice President and General Manager, Dukas Public Relations
But remember that the "Internet is not something that you just dump something on. It's not a
big truck. It's a series of tubes. And if you don't understand, those
tubes can be filled and if they are filled, when you put your message
in, it gets in line and it's going to be delayed by anyone that puts
into that tube enormous amounts of material, enormous amounts of
material." Especial thanks to Senator Stevens.
How many 3D web apps have been launched only to ultimately fail in this arena? We've had virtual 3D desktops, skin wrapped wire frames, gaming cubes, virtual worlds, and other forms with either little or no success due to the various programs requirements that said "You need this plug in to view". All that proprietary software or applications causing unnecessary, not to mention unwanted, browser bloat! Consider that Micrografx, Xara, and even Microsoft (not to mention a plethora of others) have ventured into this quagmire of programmers hell only to go back to the drawing board. The web should have this functionality without the aide of multiple plug ins, applications or whatever, but hey.....we advance, then we stop, backup, regroup, conduct a survey, take a poll, watch the marketing numbers, check the size of the user base, figure an ROI, then scrape the whole thing and wait on the next guy to take us over the hill to the promised land. The bright side of this tasty scenario is that the porn industry will get it figured out first because of their huge economic pockets (without the overhead) and then we'll all get the trickle down of technology, software, hardware, and a few unplanned surprises. Whoops... there it is!!!!!!!!
I don't see wireless technologies being used for this - there's simply not enough bandwidth (not even 4G offers enough BW for this application)
Lawrence, that was a nice video - hadn't seen it. I remember seeing a video of an iPhone application that took an object and rendered it on the screen, and as you move the object, the iphone image moves as well. It was more interesting seeing it that reading the explanation, trust me!
What I'm seeing is the R&D of many technologies, that only when brought together will create value - let's see how long does that take but I'm sure there are many entrepreneurs + VCs looking for it.
Hello,Todd! Really interesting post, my question is :what do you think, when wiil these technologies come true considering the speed of developing new technologies now?Do you think, it will happen in 10 years?
One thing I realized when I watched Hannah Montana in 3D was that the transtition between each cut has to be jump-cut. Other type of smooth transition like dissolve lost its third dimension. Can someone explain why this is so and how technology have been used to address this issue?
I do like watching 3D movies and tried to reenact them back inthe 70's, connecting two cameras next to each other, one with a red gel and the other with a blue gel. Was simple but worked. The polaroid effect used for Hannah Montana, U2, and Journey to the Centery of the earth works pretty well. Sometimes, there is a stray fingerprint on the lens which ruins the 3d illusion by not blocking the light properly. This polaroid projection can only be used with a 2 projectors, one with opposite polaroid lenses. So when they show the Hannah Montana movie on TV they have to resort to the anaglyphic method (Red and blue) glasses. Not as comfortable on the eyes. Projecting for a large audience is harder than on the individual. If we had individual glasses connected to a computer or even better an ipod, they can direct two views automatically and make it clear and without haziness of fingerprints. This can really make a 3d environment pop like 2nd life.
But with the Wii type of party playing where it is inviting many people to enjoy the experience at the same time becomes more difficult. People sitting at a party, watching others go wow, cool is like watching paint dry. We all want to participate. I can forsee us pefecting the 3d interactiveness first and then perfect the holographic method. I can't wait to see a time where we become part of the reality like a holodeck. But who is going to be the first to perfect this type of environment? Educators, Hollywood Entertainment...or the adult entertainment market?
There are some commercial webcam makers who already do something like that, where you can be a sock puppet or a robot as you communicate. It tracks pretty well and is a novelty, I guess, but I think it's not that big of a leap to think that could move to become more dimensional.
I dont know much about how 3D works, but I assume its through layers of color. If the bandwidth and processors can keep up with it, it would seem logical to think that there will be 3D monitors that emulate the wearing of the 3D glasses someday.
gnarly gee wilikers Hospice, the latest Google Earth is awesome. Now when will I be able to take my customized sports car from Forza2 on the xbox for a spin in Google's virtual world? I don't mean like in the video game, I mean my avatar gets in the car, drive down the pch and meet other IQ/IT/S clan members for a virtual wine tasting event and discuss the latest write ups from the editors and thinkernetters. With minimal lag.
I cannot wait as I believe I am the real life Hiro Protagonist from Neil Stephenson's "Snow Crash".
Actuaclly the internet is already tied up with 3D reality. With applications such as Google Earth 4.3 you can "see 3D buildings faster and in more cities than ever " as if you were physically present in such cities. I just wonder what the 3D search engine will look like.
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