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Alison Diana

Utility's Customer Service Surges With New Web Platform

Written by Alison Diana
12/20/2012 8 comments
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Like most utilities, Turkish Electricity Transmission Company (TEİAŞ) has no competitors in the region it serves. But that doesn't mean the non-profit power provider doesn't place high value on delivering quality customer service along with electricity.

The company, which is primarily responsible for transmitting power across Turkey, has more than 8,000 employees. The utility's Market Financial Settlement (PMUM) division, with about 80 employees, was formed in 2004 to develop, liberate, and operate electricity markets, Ali Bayar, general manager of Bilişim Yazılım Ltd. Şti , a solution provider and consulting firm that works with PMUM, told Internet Evolution. The division created a trading market for electricity, called Intraday. This market includes more than 500 electricity-generation, wholesale, and distribution companies. Bayar added:

Intraday Market is a 7/24 hour open market for buying and selling electricity. [Without Intraday], participants balance their portfolio by buying or selling electricity in Day Ahead market. But this market is open until 11:00 am before the delivery day and it is impossible to manage failures and forecast biases. Intraday Market will allow participants to operate in the market 'til two hours before the delivery in order to manage failures and forecast biases and balance their portfolio. Participants will have a better service and new opportunities by using Intraday Market.

Because the trading market depends on real-time pricing and availability of data, speed and reliability were key to the system's success, said Bayar. The solution provider sought technology that delivered full-duplex data communications on a web platform, eventually selecting Websocket Gateway by Kaazing. The product's ease of implementation was one of the main benefits. Bayar noted:

To build a live Intraday Market, PMUM needed a real-time data transfer in a web platform, and websocket was the method. Kaazing Websocket Gateway was the fastest and easiest way to implement a websocket solution.

Implementing the gateway required no customization beyond configuring some files and adapting PMUM's xhtml-based presentation layer files using Javascripts. Within a few days, Bilişim Yazılım's five-developer team began delivering real-time data from server to clients in the web platform, said Bayar.

PMUM cannot, of course, expect to take marketshare from other utilities. But the utility expects Intraday Market to attract new trading clients and enhance customer service due to the solution's around-the-clock availability and real-time data. He said:

This will increase service quality and will bring participants new opportunities. In fact TEİAŞ PMUM doesn’t have to worry about marketing because it has no competitors but this type of service [is] good for corporate image and public relations.

With more companies involved in the online electricity trading market, TEİAŞ expects the menu of pricing and options to grow, providing participants with powerful reasons to partner with the utility and plugging stakeholders in to a positive force for customer service enhancement.

— Alison Diana Visit my LinkedIn pageFollow me on TwitterCircle me on Google+, ThinkerNet Editor, Internet Evolution

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Alison Diana
Thinkernetter
Monday January 7, 2013 9:58:02 AM
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Yes, @jwallace, the Web platform's ability to be used with little customization was one reason the utility company chose it. Like many organizations today, the utility didn't have the resources to do a lot of development inhouse -- and didn't have the budget or time to have a consultant do tons of development for it. I think we'll see more customers demand tools that are either almost ready for immediate use or extremely easy to customize by an internal IT pro. 

Alison Diana
Thinkernetter
Monday January 7, 2013 9:55:39 AM
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Thanks, dcawrey, for sharing how other utilities buy power. I wasn't aware of the tools they use. The Web platform in use by this Turkish company sounded pretty smart, especially given its 24/7 real-time capabilities. It appears more like a stock market tool than anythng else. I'd imagine that, as more individuals and organizations use solar and sell-back their excess power to utilities, power companies will need tools like this to track/manage, and resell that electricity to customers.

jwallace
IQ Crew
Monday December 31, 2012 11:49:21 PM
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how it was ready out of the box is more surprising! with few tweaks that is, and only to the presentation layer. .

jwallace
IQ Crew
Monday December 31, 2012 11:47:12 PM
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"But that doesn't mean the non-profit power provider"

are the utility companies here in the states non profit as well?

if so that has me perturbed.

sarahp
IQ Crew
Monday December 31, 2012 8:59:45 PM
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I am sure that will help out a lot of people in their service area.I still wish though that we all had more options, but we sadly do not. But at least I will say that they are trying to make their service better for their consumers. Maybe this will catch on with rest of the world at last.

asanka.geek
IQ Crew
Friday December 28, 2012 5:48:48 AM
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Exactly mitch and Im not surprised on this ove since the technology is moving faster day by day and if we want to stay in contention we do really have to get things updated immediately as well as keep ourselves updated on it as well since we are the users who will have to use the updated services

Mitch Wagner
Thinkernetter
Thursday December 20, 2012 11:43:52 PM
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It's good to see this utility using an innovative solution to keep the lights on. 

dcawrey
IQ Crew
Thursday December 20, 2012 11:58:09 AM
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Utilities in the United States use Day Ahead to buy energy based on their forecasted load from historical references using the weather, amount of daylight and other factors. But this is true: using this method does not help when there are system problems or other types of outages. Using a 24/7 market can help alleviate this problem, as long as there is excess supply out there to buy in critical situations. 

The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
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