Like most utilities, Turkish Electricity Transmission Company (TEİAŞ) has no competitors in the region it serves. But that doesn't mean the non-profit power provider doesn't place high value on delivering quality customer service along with electricity.
The company, which is primarily responsible for transmitting power across Turkey, has more than 8,000 employees. The utility's Market Financial Settlement (PMUM) division, with about 80 employees, was formed in 2004 to develop, liberate, and operate electricity markets, Ali Bayar, general manager of Bilişim Yazılım Ltd. Şti , a solution provider and consulting firm that works with PMUM, told Internet Evolution. The division created a trading market for electricity, called Intraday. This market includes more than 500 electricity-generation, wholesale, and distribution companies. Bayar added:
Intraday Market is a 7/24 hour open market for buying and selling electricity. [Without Intraday], participants balance their portfolio by buying or selling electricity in Day Ahead market. But this market is open until 11:00 am before the delivery day and it is impossible to manage failures and forecast biases. Intraday Market will allow participants to operate in the market 'til two hours before the delivery in order to manage failures and forecast biases and balance their portfolio. Participants will have a better service and new opportunities by using Intraday Market.
Because the trading market depends on real-time pricing and availability of data, speed and reliability were key to the system's success, said Bayar. The solution provider sought technology that delivered full-duplex data communications on a web platform, eventually selecting Websocket Gateway by Kaazing. The product's ease of implementation was one of the main benefits. Bayar noted:
To build a live Intraday Market, PMUM needed a real-time data transfer in a web platform, and websocket was the method. Kaazing Websocket Gateway was the fastest and easiest way to implement a websocket solution.
PMUM cannot, of course, expect to take marketshare from other utilities. But the utility expects Intraday Market to attract new trading clients and enhance customer service due to the solution's around-the-clock availability and real-time data. He said:
This will increase service quality and will bring participants new opportunities. In fact TEİAŞ PMUM doesn’t have to worry about marketing because it has no competitors but this type of service [is] good for corporate image and public relations.
With more companies involved in the online electricity trading market, TEİAŞ expects the menu of pricing and options to grow, providing participants with powerful reasons to partner with the utility and plugging stakeholders in to a positive force for customer service enhancement.
— Alison Diana , ThinkerNet Editor, Internet Evolution