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Mary Jander

Slideshow: 12 Internet Firms Set to Stumble in 2012

Written by Mary Jander
12/15/2011 49 comments
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No business sector moves as quickly as Internet technology, where companies ride an accelerated roller-coaster to success -- or failure.

The going will only get tougher in 2012. Markets will force much change as Europe's financial crisis leads to more cuts and consolidation, competition grows in Asia, the clamor for mobility builds to a crescendo, and unique content becomes a prerequisite for success anywhere eyeballs gather online.

Yes, we've been here before, but perhaps not quite on this scale. Today's Internet technology market is no place for the hesitant, the misguided, the hubris-driven, or the confused.

Sadly, all of these kinds of firms are represented in today's Web arena. And we at Internet Evolution think these flaws and others will trip up at least 12 Internet firms next year. We've spotlighted our picks, in reverse order from least likely to most likely to stumble.

Do you agree with us? Disagree? Let us know on the message boards.

Click the image below to start the slideshow:

Facebook
Facebook continues to be surprise-attacked by privacy violations -- the latest, hilariously, exposing Zuck's personal adventures killing and cooking a chicken. And we don't see evidence of a cohesive business model just yet. Maybe the IPO will help -- or not.
Facebook continues to be surprise-attacked by privacy violations -- the latest, hilariously, exposing Zuck's personal adventures killing and cooking a chicken. And we don't see evidence of a cohesive business model just yet. Maybe the IPO will help -- or not.

— Mary Jander Follow me on TwitterVisit my LinkedIn pageFriend me on Facebook, Managing Editor, Internet Evolution

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Mary Jander
Thinkernetter
Wednesday December 28, 2011 10:58:48 AM
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Just as an additional observation, our latest poll shows respondents's most frequent vote so far is about the end of Reed Hastings's tenure as Netflix CEO.

Mary Jander
Thinkernetter
Wednesday December 28, 2011 10:49:39 AM
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Haha! Great anecdote, Christopher. I would indeed say Reed Hastings wins some kind of dubious achievement award for foolish decisionmaking. There is a story about how the Netflix CEO told a colleague on a boat trip about his idea for splitting the Netflix DVD business off, only to hear what a terrible idea the colleague thought it was. Why didn't he listen?

cbernard
IQ Crew
Tuesday December 27, 2011 9:38:49 PM
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Nokia already has made most of their stumbling.   I find it hard to believe they can stub their toe much worse than what has happened to their market share in the past few years.   The decision to jump on the Windows phone market has essentially sold the technology leading company into a 'Me To' maker of generic phones.   They will need to have an absolutely steller product to take on Android & iPhone with an industry failing OS on the hardware.   And the chances of getting a premium for their hardware is long since gone.

This leaves Nokia with the possibility of being able to leverage their market share and manufacturing capacity to be a high-volume low cost producer of handheld phones.

--  Christopher

cbernard
IQ Crew
Tuesday December 27, 2011 9:34:13 PM
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Mary - I like that you included NetFlix.   This is a case where the market has been quick to respond and the years of market building were set back in one brilliant move.   It reminds me of seeing the Coke executive talking about receiving a letter asking for his autograph - going on to say the reason that the person wanted it was to have the autograph of the person made the dumbest decision in corporate america (or world) when they introduced New Coke.

Netflix may be in that category.

--

Christopher

Mary Jander
Thinkernetter
Thursday December 22, 2011 2:49:22 PM
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Ha! Who would want to take control? It's a real challenge. Maybe Jerry Yang is the only person willing to do it. Word on the street is that Alibaba has a bit of a conflict of interest, a reason not to want Yahoo to succeed in competition with some Chinese sites. We'll see.

Kim Davis
Thinkernetter
Thursday December 22, 2011 2:41:36 PM
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I entirely agree.  I am amazed that the board seems to be looking for another way to extend the current misery rather than looking for an outright buyer.  Maybe there aren't any outright buyers - Alibaba doesn't want to take it on; Microsoft has been sniffing around to participate in a consortium, but doesn't want to take control.

Mary Jander
Thinkernetter
Thursday December 22, 2011 2:09:17 PM
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Which way, indeed? I'm not sure there is a way out of the mess that won't leave Yahoo hurting even more -- for the moment, anyway. At any rate, I don't see Yahoo surviving in its present form.

Kim Davis
Thinkernetter
Thursday December 22, 2011 1:58:56 PM
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Yahoo seems to set on choosing between a series of half measures.  The asset swap with Alibaba would give them cash, but not a new CEO or a new direction.  Taking on one of the private investment suitors would probably hand control back to Jerry Yang.  Which way out of the maze?

Mary Jander
Thinkernetter
Thursday December 22, 2011 10:24:01 AM
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Well, Yahoo is in peril for sure, even though recent news indicates it could benefit from the sale of its Alibaba stake. We'll see.

Mary Jander
Thinkernetter
Thursday December 22, 2011 10:21:00 AM
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Agreed on Microsoft's wisdom in that move, Kicheko. We'll see how well it plays out for them in the coming year.

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The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
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