The Macrosite for News, Analysis and Opinion about the Future of the Internet
Terry Sweeney

Yahoo Searches for Enterprise Strategy

Written by Terry Sweeney
7/10/2008 14 comments
no ratings
DISCUSS   Digg   Del.icio.us   Reddit   Email This   TWEET THIS

When you think open-source, Yahoo's probably not the first company that pops to mind.

But that's effectively the route Yahoo's taken in partially opening its search network to third-party developers, à la Facebook or Apple's iPhone. The initiative, which it calls Build Your Own Search, or BOSS, is an attempt to demonstrate thought leadership and new sources of revenue. (Not to nitpick, but maybe some crafty developer could get them started with an acronym spellcheck function.)

Yahoo's entering a crowded market for enterprise search. Vendors like Autonomy, FAST (acquired by Microsoft in January), and Google (naturally) have been slugging it out for a couple years now in a nascent market already valued at more than $1.4 billion.

The cynical among you will be quick to point out that Yahoo's doing this to:

  • Make itself more attractive to Microsoft again
  • Contradict Carl Icahn's charges of incompetence and lack of innovation
  • Distract investors from the nasty reality of today's market and a lumbering share price

And all that may be true. But it's also true that Yahoo's making an actual overture to enterprise buyers, in a part of the data management market that's active and bearing fruit for suppliers. What Yahoo really needs, as multiple analysts have pointed out, is a high-profile partner to help with this BOSS effort and to stem erosion of Yahoo's market share in the search space.

The dynamics at work here -- a well-funded company with good brand recognition struggles to assert itself in an online market that should be a slamdunk -- mirror Microsoft's issues almost exactly. And that would seem to build the case for Microsoft acquiring Yahoo. But a budding area of the enterprise search market that rides the coattails of open source is not enough to justify a $30+ billion expenditure. More likely, BOSS is a minor skirmish in what's looking to be a very protracted and messy acquisition battle that will only benefit third parties like Icahn.

— Terry Sweeney, Editor in Chief, Internet Evolution

This blog is part of Internet Evolution's IT Clan, which addresses the continuing impact of the Internet on enterprise networks, applications, and management. Register here to join the IT Clan's conversation, and you just might win something unspeakably cool.

DISCUSS   Digg   Del.icio.us   Reddit   Email This
Current display:       newest comments first       display in chronological order
Page 1 of 2   Next >
Yihong Ding
Thinkernetter
Saturday July 12, 2008 1:47:00 PM
no ratings

Raza,

Enterprise search is an interesting issue. I am not an expert particuarly on this realm, but I may try to tell you what I think. (This is ThinkerNet, isn't it?  ;-))

You have raise two typical examples---Facebook vs. IBM. Please allow my summarizing it.

The Facebook-style enterprise search model is engaged social search. It is a combined force of both humans (unique individual experiences) and machines (traditional keyword-based plus the new semantics-based). This is a great model. But the problem is the lack of successful experiences. Social search is still at its early stage. You can see that many new startups are focusing on this field and even Google has claimed that social search is its next goal. But nobody has really succeeded in realizing it yet. But I would recommend this model because it represents the future.

The IBM-style enterprise search model is somehow traditional. As you said, it related to many scalability and security issues. But it is still a capable model is the size of your targeting market is fixed and limited. Otherwise, I don't think it to be a suitable approach for generic enterprise search solution. 

Are there other models beyond the two? I believe so. I would suggest that you think of the problem simultaneously from two directions---enterprises and searchers. A real cutting-edge enterprise search engine may need to engage the force from both sides but not only one side.  Apparantly the Faceboo-style emphasizes on the seacher side collaboration, and the IBM-style emphasizes on the enterprise side information management. But how about other factors such as the enterprise side collaboration and searcher side information management? There are many interesting thoughts we may explore. 

It is probably too much and to diverse to share in a comment. Please feel free drop me a line and we may have more detailed discussion if you are interested in this topic.  yihongd@gmail.com

Raza
Rank: Cave Painter
Saturday July 12, 2008 1:07:24 PM
no ratings

Yihong!

I have some other questions regarding the business scale of the enterprise search. Two types of companies come to my mind when I think about the Enterprise Search. First group has companies/ businesses like Facebook, second group has companies like IBM.

Facebook can use search engine to recommend interesting things for its users ( based on the past activity of the users or their interests etc) but the requirement here is not a full fledge search engine . What do you say??

 IBM can have a lot of data on its intranet so much so that two groups across the globe may be working on the related thing but it "may" be the case that both the groups do not have access to other groups' resources. ( IBM is just an example I am citing due to its huge size, they may have very effective search facilities on their intranet). If this is the case whether companies will like thid party companies to control the advertisements is the first question for me.

 

In short, I am a bit confused about the business model for the enterprise search.

What do you say??

Regards

Raza

Yihong Ding
Thinkernetter
Saturday July 12, 2008 12:56:08 PM
no ratings

Raza,

Currently it is still hard to tell exactly how big Yahoo is going to open. I hope Yahoo will open big. But as I said, it is a double-edged sword.

By the same reason, though Google certainly can do the same thing, but Google won't, at least now. This new model funamentally contradicts to the present Google business model.  It will be very risky if Google makes open source in this way as Yahoo at present.

The reason that Yahoo does this way is only because Yahoo has not other choices. If Yahoo still does not make a few major changes, it is dying anyway.

Yihong

 

Raza
Rank: Cave Painter
Saturday July 12, 2008 12:47:21 PM
no ratings

Yahoo's strategy certainly opens the door, but how big is the opening? is the real question for me.

And Google can also make its search open source Isnt it??

Yihong Ding
Thinkernetter
Friday July 11, 2008 3:53:57 PM
no ratings

Roques,

You are right, Yahoo is not the first one that offers such a solution. But Yahoo is the first majar search platform that opens itself. 

 

Mr. Roques
Researcher
Friday July 11, 2008 3:26:44 PM
no ratings
But Yahoo wasn't the first one to offer this, why is it going to change the search-open-source? It's still too early to tell but apart from Google and Microsoft (as mentioned above), Wikia Search is also going after open-source way.
Yihong Ding
Thinkernetter
Friday July 11, 2008 2:48:54 PM
no ratings

Viboons,

Google is not going to be defeated in one day. And more possibly, Google is not going to be eventually "defeated" at all. But Google will not be so dominating as it is at present. 

Yahoo's strategy opens a door, through which it is the crowd of wisdom. 

In fact, if Yahoo may eventually open up its platform so broad that everybody can easily set up a good small search engine for himself, the importance of Google will be significantly decreased.  People will go for Google only when their answers cannot be self-solved. 

When the Web evolves to such a stage, it is a very different one from the current Web we see.

Mr. Roques
Researcher
Friday July 11, 2008 10:18:21 AM
no ratings

I agree with you that the amount of search engines isn't a factor here. Beyond the second or third one, the rest is just struggling (and that's assuming that MS and Yahoo aren't losing money)

I'm still not convinced that Yahoo thinks they can make it on their own or if they are just trying to create more value to appeal to MS. We'll have to wait for their shareholders meeting in August.

viboons
Researcher
Friday July 11, 2008 1:37:59 AM
no ratings

"Is Yahoo still attractive to Microsoft?"
Yes, at least for what Microsoft could offer, but apparently not attractive enough to be worth what Yahoo was after. Yahoo's board obviously thought the company was worth more than the offer from MS. BOSS may help make Yahoo more attractive but only if it works.

"Is MicroHoo still possible?"
I think that may depend on the outcome of Yahoo's annual meeting scheduled next month. Anything is still possible, but I don't think the deal would be the same if it ever went through.

From what I understand, the BOSS strategy is actually supposed to bring more competitions into the search engine market that would not just impact their rivals (at least they hope) but also Yahoo themselves. An upside for Yahoo would be that BOSS will allow them some control over the ads at the search engine sites (the "ants") that participate in the BOSS program (Who's the boss now!!). But does Yahoo really know what they're doing? I doubt it, and so do some of their shareholders as it seems.

hounhosp
Researcher
Friday July 11, 2008 12:30:32 AM
no ratings
I thought Microsoft has stopped looking in Yahoo's direction. Is MicroHoo still possible? Yahoo should really know what they want and how much they really worth. They need more than a BOSS strategy to remain competitive and viable on the market.
Page 1 of 2   Next >
The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
previous posts from IT Clan Editor's Blog
Mary Jander
Mary Jander   2/4/2010   1 comment
Google (Nasdaq: GOOG) wants enterprise business. And if your shop is like most, it will be up to you as an IT professional whether to take up the vendor's offer.
Mary Jander
Mary Jander   1/28/2010   4 comments
While many IT professionals were caught up in the emergence of Apple's iPad tablet yesterday (and the ensuing "backlash"), elsewhere in tech a likely more significant trend was taking the spotlight.
Mary Jander
Mary Jander   1/21/2010   8 comments
If you, as an IT pro, haven't heard the buzz about the Semantic Web and its impact on the enterprise, get with it: The importance of enterprise search as a tool for corporate analytics is forcing the issue of semantics to the forefront of pundit preoccupations.
Mary Jander
Mary Jander   1/14/2010   12 comments
A lot of observers, myself included, were quick to blame the U.S. government's IT infrastructure a few days back, when information emerged that data on the recent "underwear bomber" had been readily available to government sources who failed to connect the dots.
Mary Jander
Mary Jander   1/7/2010   9 comments
During a long keynote session at the Computer Electronics Showcase (CES) in Las Vegas today, executives from Ford Motor Company held forth on what's turned out to be a near-term success story driven -- as it were -- by Web-based technology.
5
of
IETV: the thinkerNet on film
5
of
2pm EST
Tue
Feb 23rd
2pm EST
Thu
Mar 4th
3pm EST
Tue
Mar 9th
an IBM information resource
sponsored content
big blue blog
Todd Watson
IBM is announcing today the first of its Power7 processor-based systems and the Power7 processor itself at an event in NYC.
white papers & case studies
an IBM information resource
sponsored content
Smarter Collaboration: How to Thrive in a Challenging Business Environment
Market conditions are changing faster than ever, and organizations need to improve their agility and adaptability in order to provide better service and improve processes. The ability to work with customers, business partners, and employees as effectively as possible - while at the same time holding down costs - is a key to success.

READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE!

REGISTER HERE
Wanted! Site Moderators
Internet Evolution is looking for a handful of readers to help moderate the message boards on our site – as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?

Please email: moderators@internetevolution.com
CMP Media LLC
Internet Evolution – not for thickies
Congress Hits the Snooze Button With China
Ira Winkler
In his
recent Congressional testimony, Dennis Blair, the U.S. director of national intelligence, stated that the U.S. is "severely threatened" by cyber attacks and that the recent Google (Nasdaq: GOOG) attacks should serve as a wake-up call.

CLICK FOR MORE
Tom Nolle
Stop Raining on the Cloud, Google!

11|10|09   |   2:18   |   No comments


Cloud computing is being dampened by the lack of local application support for offline use. Google's partnership with open-source should encourage it to build tight integration between Google Docs and OpenOffice, and thus boost the cloud and counter Microsoft at the same time.
Marissa Mayer
VP of Search Products & User Experience, Google

11|3|09   |   1:57   |   No comments


Google Search Honcha talks about the new options the company has added to its search service, including fripperies such as the 'Wonderwheel.'
Steve Saunders' Outernet
The Death of Anonymity: Part 4

Part 4 of 4   |  
See complete series
10|29|09   |   1:40   |   7 comments


In the final episode of this series about the death of Internet anonymity, Saunders describes how the Internet of the future will start to attain a level of intelligence that requires no human intervention. Scary.
Steve Saunders' Outernet
The Death of Anonymity: Part 3

Part 3 of 4   |  
See complete series
10|28|09   |   1:35   |   4 comments


What can users today do to protect their online privacy? The simplest and most obvious option is to not use the Internet – at all. However, once all digital information is consolidated over the Internet, trying to protect digital identity by simply unplugging from the Internet becomes impossible – a fact that has manifest implications for civil liberties, Saunders says.
Singer at C-Level
Bing + Twitter: Wrestling a Tweety Fire Hose

10|27|09   |   2:33   |   2 comments


Now that Bing has struck a deal with Twitter, its search service will have to process a tsunami of Tweets, many of which are worthless junk. Stefan Weitz, director with Bing Search, explains to Michael Singer how his service will make sense of the Twitter mayhem to provide relevant results to end users and enterprises.
Steve Saunders' Outernet
The Death of Anonymity: Part 2

Part 2 of 4   |  
See complete series
10|27|09   |   2:08   |   8 comments


By 2011 the number of Internet-connected sensors will exceed 1 trillion, making your chances of doing anything or going anywhere unnoticed pretty much zero. Saunders talks about how the 'sensortization' of the Internet is eliminating the traditional divide between online and offline populations.
Singer at C-Level
Inside the Bing/Twitter Deal

Part of 2   |  
See complete series
10|26|09   |   1:43   |   3 comments


Bing, Microsoft’s search service, has struck a deal with Twitter. Here Stefan Weitz, director with Bing Search, talks through how the deal will work from a technical perspective, and what’s in it for users.
Marissa Mayer
VP of Search Products & User Experience, Google

10|26|09   |   01:20   |   4 comments


Google's Marissa Mayer explains how its partnership with Twitter both makes Google search more comprehensive and extends its social-networking reach.
Steve Saunders' Outernet
The Death of Anonymity: Part 1

Part 1 of 4   |  
See complete series
10|26|09   |   1:29   |   13 comments


The 20th Century Internet was characterized by the ability to interact with other people and information on the Internet largely without anyone knowing who you were. The Internet of this century, conversely, will be defined by identity. Saunders explains how Internet users are unwittingly contributing to the demise of the anonymous Internet.
Steve Saunders' Outernet
Search Inversion & Profiling: Part 3

Part 3 of 3   |  
See complete series
10|21|09   |   1:40   |   No comments


Steve Saunders talks about the risks inherent in uncontrolled, widespread profiling of Internet users, and how one day this practice could form the basis of a new industry, the Outernet, which in economic terms will have outgrown the commercial value of the Internet itself.
Tom Nolle
Everything New Is Old Again

2|9|10   |   2:13   |   No comments


Research shows that the youth of today like Facebook – but not blogging or Twitter. Does that mean Facebook has won, or just that it's not yet out of favor? Will all the services we see today fade into Ovaltine-or-Wheaties status in just a few years?
what.the.ferraro
Email Marketing Gets Desperate

2|8|10   |   2:31   |   3 comments


Promotional emails will use just about anything timely to get people to buy things. Seriously, anything.
Steve Saunders' Outernet
America, Truck Yeah!

2|8|10   |   1:42   |   5 comments


Steve likes his new Dodge Ram 1500, but hates Chrysler's Web non-sales strategy. Rant on, li'l buddy.
what.the.ferraro
Twits Go Wild for Resignation Tweet

2|5|10   |   1:48   |   4 comments


Jonathan Schwartz is the first Fortune 200 CEO to resign via Tweet. Can he walk on water, too?
Full Nelson
Go With the FLO, Part 2

Part 2 of 2   |  
See complete series
2|5|10   |   2:17   |   3 comments


Fritz and his sweater continue their review of Qualcomm's FLO TV.
Singer at C-Level
Goldilocks & the Data Center

2|4|10   |   3:39   |   2 comments


What kinds of companies are doing the most innovation in the data center? Turns out it's midtier enterprises that are taking the "Just Right" approach.
Full Nelson
Go With the FLO, Part 1

Part of 2   |  
See complete series
2|4|10   |   2:39   |   1 comment


Qualcomm's FLO TV gizmo streams live TV shows. Tragically, they include the O'Reilly Factor
Eurotrash
High & Dry in Barcelona

2|3|10   |   1:08   |   No comments


Ray’s heading to Barcelona for the Mobile World Congress, and he’s not happy about it, the miserable git.
Sweeney Blog
No Sex, Please... It's the Super Bowl

2|3|10   |   2:24   |   2 comments


The Super Bowl ads that CBS rejected are turning up online, generating lots of attention but zero revenue for the broadcaster.
Cirque Du Solez
Books Come Alive

2|2|10   |   2:02   |   3 comments


Ray Kurzweil's Blio and Apple's iPad tablet will make it easier than ever to have books "read" to us, says Dr. Kim, who believes that talking tablets will become interwoven into our consciousness as we "merge" with the increasingly elegant machines we hold in our hands.