Join us on Thursday -- that's tomorrow -- on IE Radio to find out more about the challenges of turning a maker of exercise equipment into a cloud software company.
Precor is a leader in the field of exercise equipment, most famous for inventing and popularizing the elliptical machine. Starting in 2007, the company went in a new direction, networking its equipment together to offer customized training and entertainment programs.
Now, an exerciser can leave their machine in a fitness center in New York, hop on a plane to Las Vegas, get on a machine at a fitness center there, and find it has their customized training program and entertainment preferences ready for them.
(Hopefully, the exerciser will have taken a shower during that time.)
To achieve that goal, Precor had to transform itself from a company focused on industrial design and mechanical and electrical engineering, to add strength in software development and cloud services.
On IE Radio on Thursday, we'll talk with Brent Brooks, VP of Network Fitness at Precor, about how the company made that transition. You'll have an opportunity to listen to the interview and talk with Brooks yourself on live text chat. Here's where you want to be:
Smarter Cloud Clan Radio: Brent Books, VP Networked Fitness at Precor
And to get warmed up for the program, read our previous coverage of Precor: Exercise Equipment Maker Gets Fit With Cloud.
— Mitch Wagner , Editor in Chief, Internet Evolution