Hollywood's Behind the Internet Times

It was a hip shot from my conservative Lone Ranger, Ivory gripped, silver plated 6 gun...<sound of ricochet> target: The Entertainment Industry in general. AFA "Presentation Layer" issues with Television & film: ahhh...I'm sure they have issues in all 8 layers (or layers 9, 10, ELEVEN [Spinal Tap]...or whatever they make up as they whimsically skip along within their own [artificial...weeee] reality).

Most of the industry representing 'Hollywood' has a strong presence in both NYC and LA. donthatecuz - When you say Hollywood is still out of touch with reality, are you referring to the entertainment industry in general or the "presentation layer" of television and film?

I failed to include comparable metropolitan areas AND industries when I questioned Hollywood being behind the internet times.

Many of us, including myself often fail to step outside of the box when scrutinizing 'giants' under a microscope. A fraction in a heterogeneous environment does not represent the whole, similarly the whole is not a reflection of its individualized attributes.

Perhaps that's the beauty of opinions. Opinions add a 'grey' area to the sterile realm of pure 'facts' -0's and 1's.

More importantly, it is why you don't want to tick off journalists in general or film editors(if you're an actor) - they can shape opinions and perspectives of their liking to appeal to a broad audience.

FYI, I just signed up for a twitter account today. I've yet to understand the benefits or its hype. Isn't it the same as "what are you doing right now" on Facebook, yet extended to wireless?

I should have asked whether you meant Hollywood, CA or the entertainment industry.  I'm modifying my original post down here as the writing above by DontHate is indeed a lone ranger "don't hate the creativity" original.  The first I've read that has gone into a different orbit from his/her usual very fair Windows supporters and haters listen up posts.

On a separate note, I've become a head over heels fanatic of RockStar Zero Carb.  I hated the original and the diet..tried the juiced yesterday because the RS ZeroCarb was sold out again and I simply recommend the RockStar Juiced also.  I want to ask what they put in those drinks but if they made it any different I would feel so lost(sob) in the mornings, afternoons, and evenings when I desire that focal boost. 

 

 

 

 

Hollywood - not in tune with technology? (More like - Hollywood's STILL out of touch with reality).

Somewhere between the time I read "Hollywood's Behind the Internet Times" and my initial comment post was a warp in my basic reading comprehension.

I feel like a misinformed gossip columnist. I think the words 'Hollywood' and 'Internet' too close together caused a temporary glitch in my thought process.

When I think of Viacom, NYC comes to mind for some reason, but Viacom still covers Hollywood, right? My emotions were still in a state of flux from the 'take a step forward and two steps back' Viacom, Google/YouTube story.

 

"Typically, online there is supplementary content to the print counterpart-- you don't always get an entire print magazine online."

Hey Catm127,

Wow..(pandora rocks!!) umm, yes!! I've ran into several of those scenarios where I was frustrated because of the shortcomings mentioned above.

I don't see an issue with print magazines like Information Week though. Often the supplemental content online is exclusive and a bonus to the print content online. (as you may very well know). I hope for continuous prosper of such publications and I'm starting to wonder or if it's safe for me to assume that you have close ties to the publishing industry.

I really dig getting to comment on articles..it can be kind of frightening when you realize that you're exposing yourself to traffic such as when commenting on heavy articles @ newsweek. It's kinda like public speaking when you realize what you just did and just hope that no one is going to read what you said.

Thanks for clarifying Catm! I'm enjoying this edumacation.

When I wrote re "embracing technology for producing materials..." I meant the use of technology that's used to produce music, HD TV/Movies, pixar, etc.

I briefly mentioned the publishing industry in reference to their content-- not their ad sales. When it comes to magazines and books, there is resistance in properly getting that information online without losing subscription dollars. Typically, online there is supplementary content to the print counterpart-- you don't always get an entire print magazine online. In general, when it comes to ad sales if there's space for an ad they'll find a way to sell it-- so I'm talking about marketing and selling the content.  I didn't want to go off on a tangent when the discussion at hand is Hollywood Big-Wigs being personally detached from the internet. Yes for the last decade or so entertainment companies have been savvy enough to deploy teams that can grasp a handle on the internet, but we're talking about the corner office guys of big time studios/record companies/publishing houses/etc. The execs who have held their post for decades-- way before the internet became anything anyone could imagine and now are only considering to take part.

I suppose since Chamillionaire is younger than the most of the internet adverse he is simply afraid to ruin his image... his image being a rapper that doesn't twitter (?)

"Technology has been embraced in the terms of producing materials for the entertainemnt world, yet falls short in the selling and marketing side"

CATM127, I will say this. I had to sign an internet "buy-out" option / waiver when I did a Levi's Silvertab campaign back in 1996. I didnt' see a dime out of that option back then, now had that been today....

I don't feel that Hollywood is short on utilizing ANY advertising medium as NO ONE does that better(ofcourse with support of BBDO, Foote Cone and Belding, Gray etc)..HOWEVER how they leverage the technology for their own use is another scenario...The V.I.P. lounges of social networks would be a current example, speaking of, I don't get what Chamillion was saying about MySpace as he likely didn't pay a dime for the 'publicity' generated from my MySpace, he's literally getting something for free "fo sheezy my breezy". 

I'm a little perplexed as to what you mean by the publishing side as publishing alone is an advertising medium.

It seems Hollywood-- or the entertainment industry in general-- has always been a step behind digitization. Piracy has been an ongoing issue both the music and movie business has had to deal with-- and it's because they ignored new technology that was years ahead yet staring them in the face. Then the internet took off and they are left in the dust trying to make dollars and sense out of it. The young generation of movie/music industry people have to make the appropriate shift-- and let's not forget the publishing world too.

A lot of the older execs have found a lot of success without the heavy use of computers. Technology has been embraced in the terms of producing materials for the entertainemnt world, yet falls short in the selling and marketing side.  I think it's bridging the gap that will be a timely effort, but once they learn how it will be second nature-- for now it's the learning part that probably scares them.

Hi Terry,

Here is a solid test case that will be the tell tell sign of whether Hollywood is up to speed with web technologies behind the fence from Los Feliz to Culver City.

Does Breakdown Services, the central point of exchange for studios, casting directors, and subscribing agents and managers have a social network in place?

If not, why do they not have a list/invite only linkedIn web app in place at the least? It could very well service the social groups categorized from studio heads, agents, to casting offices and the process of casting could be much more efficient than let's say 10 years ago, cutting the necessary production budget allocation nearly by much as the (R.I.P.)cost of buying and developing thousands and thousands feet of film.....(with full adaptation, cattle calls would definitely be for the uninformed aspiring actors).

With the advent of open source content management systems, web application frameworks (DotNetNuke - Drupal, etc. ++) and third party module development offerings, deployment would be in a hurry and cost is only a fraction of what it would have been 6 years ago.

If Breakdown Services is leveraging social networking, then Hollywood really isn't that far behind. (gee, I guess I could have found out before I made this comment).

also, There is probably an age gap from Cyan's studio pal and Chamillionaire - her studio pal still seems more inclined to adapt, no?

okay, so the test case isn't that solid since I didn't do a search for preliminary data (Breakdown's current status), however my post wasn't a bait and switch.

Hollywood gets most things wrong in its slavishness to specatacle and action. I dread any time we have to watch someone copying from a hard drive (cue horizontal red fever line) or try to break into the bad guy's computer with a purloined password. Give me a car chase or a Bruckheimer exploding fireball any time.

Cyan also doesn't come right out and say it, but her studio pal is clearly older. The mindset she observes and reports on is likely more of a generational thing, as opposed to a Hollywood-wide epidemic. As another posted noted, the twinning of the electronic gaming industry with the studios demonstrates that at least on the technical level, Hollywood gets the Internet, even if the graying suits don't.