AdMob, which was recently purchased by Google, is launching ads that enable viewers to interact with them. That means you can click on the ad to obtain information and, of course, purchase the product or service.
These interactive ads come in two versions: One, which you manually click to open, and a second, which opens automatically.
The first version is acceptable because you decide whether to open it. But the second version forces you to watch it. You click on an iPhone app, and up pops the ad -- possibly blaring its audio.
You've probably opened a Website on your computer where an ad immediately began playing with a loud voice and/or music. I bet you loved that experience!
Now imagine that same annoying experience on your phone. Then imagine you might be paying for the data and being forced to view the ad.
In the United States, iPhone users typically have unlimited data plans with AT&T Inc. (NYSE: T).
But that's not always the case in other countries.
Also, AdMob, or another mobile advertising company, could provide these ads for other cellular phones, where users don't have unlimited data plans.
I realize cellphone advertising is often necessary and can be valuable -- even for users. But automatic pop-up video ads are a terrible idea.
Thanks for the information, I think it would better if the ads would be for the upcoming black Friday. The ads for Black Friday are beginning to work their way around the internet and TV, and the Wal Mart Black Friday ads are already starting to get big buzz. Part and parcel to the Wal Mart Black Friday ads are about Wal Mart Wireless, since tech toys are perennially big sellersThis year, Wal Mart is all about the BlackBerrys, and they offer some great deals – not the best, but Berry good nonetheless. All Blackberry phones at Wal Mart go for under $100 (with service plans) – and according to the Wal Mart Black Friday ads, if you buy a Blackberry there, you also get a $100 gift card, so it might be worth a small payday loan.
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previous posts from Alan Reiter's Wireless Web World
The research firm Frost & Sullivan says cellular penetration in North America is more than 88 percent, which represents a "saturated" market. Data services are the key to increased revenues, the firm says.
Citigroup Inc. is asking all iPhone users who have an older version of its mobile banking application to upgrade to the newest version, 2.0.3. The older version has a security flaw that stores banking information in the user's phone and computer.
Rene Obermann, the CEO of Deutsche Telekom AG (NYSE: DT) (which owns T-Mobile USA ), wants certain content providers to pay cellular operators to ensure their content is distributed with high quality to subscribers.
Nokia Corp. (NYSE: NOK)'s profit decreased 40 percent this year, and after all of the company's problems, it's time for drastic action. However, it's not as simple as just replacing CEO Olli-Pekka Kallasvuo.
The same day my ThinkerNet blog is posted about Nokia Siemens buying Motorola's infrastructure business, an announcement says Nokia Siemens has signed a $7 billion, eight-year contract to construct and maintain a hybrid 4G/satellite network in the United States.
Getting to Work on Smart Work: How IT Is Transforming the Implementation of the 'Internet of Things' Organizations in all industry sectors are becoming more instrumented, interconnected, and intelligent -- and that's changing the way they approach virtually every facet of their operations. It's up to IT to help organizations adopt a "Three I's" approach that leverages the emerging Internet of Things and enables them to work smarter. READ THIS eBOOK
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A Verizon/Google tablet deal not only shows that tablets are now driving the hardware/software bus, they're also capable of building new alliances between old foes.
Telcos are falling over themselves to launch app stores – but are the app developers listening? Most telcos will need to do a lot more to engage their attention.
With the number of mobile broadband users more than doubling in 2009, and soon to exceed fixed broadband, the Internet saw a historic transition this year – and the long-term effects are incalculable.
Techies have been going crazy over the pending release of Nokia's N900 cellular phone, which incorporates a newly revised touch-screen operating system. Reiter's got one. Is the craziness justified?
Mobile TV is everywhere, and yet, nowhere. Nobody uses it – because the handsets aren't good, the pricing is too high, and the coverage is not good enough. But Qualcomm's FloTV Personal TV aims to change all of that.
Verizon is making a big noise about making its wireless network open, but how will we measure if they've been successful? Do we count devices? Applications? Or just take their word for it?
Ultraviolet is an industry-wide attempt to standardize video content delivery across multiple platforms. Apart from the fact that it’s based in the cloud, relies on the DRM system, and isn’t backed by Apple… it sounds great!
Once defined by epic journeys, planning, and maps, the phrase "on the road" takes on new meaning in a digital age, where we can make all our decisions using our connected devices en route.
There's a public-policy war on copyright that nobody is winning, and inconsistencies in viewpoint and interpretation seem to be multiplying. We need to step back and think our policies over again, or we risk having a strategy that fails everyone.
Ultraviolet is an industry-wide attempt to standardize video content delivery across multiple platforms. Apart from the fact that it’s based in the cloud, relies on the DRM system, and isn’t backed by Apple… it sounds great!
The FCC's Sixth Broadband Report has a hidden secret. But here’s a hint: The regulatory body plans to regulate broadband as a telecommunications service.
Once defined by epic journeys, planning, and maps, the phrase "on the road" takes on new meaning in a digital age, where we can make all our decisions using our connected devices en route.
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