IBM today announced the acquisition of Xtify Inc., a provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers.
Financial terms were not disclosed.
The acquisition will help extend IBM's mobile capabilities to digital marketers across all industries, ranging from retail to citizen engagement in the public sector through cloud-based services.
Mobile communication channels are completely transforming the way that organizations interact with their customers. Consumers expect personalized messages and promotional offers based on expressed interests and shopping and browsing habits.
Together, Xtify and IBM will provide marketers with a new opportunity for client engagement anytime, anywhere, as consumers traverse across multiple digital channels -- browsing in stores, shopping on mobile web sites or other online channels.
Xtify will expand IBM's Smarter Commerce initiative providing campaign creation, personalized content, dynamic real-time segmentation and analytics for all mobile devices and browsers.
The combination of digital analytics and mobile capabilities delivered through a cloud computing model has become the great enabler for Chief Marketing Officers (CMOs) and their organizations, giving them easy access to the tools they need to engage mobile consumers.
Sephora, Disney Stores, the Tribune Group, and 20th Century Fox, among other clients, are using Xtify's push notifications delivered via mobile apps or sites to increase sales opportunities and foster brand loyalty.
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