Mobile interaction firm tyntec recently partnered with market research firm Yougov to compare messaging and social usage habits between some key developed and developing markets, and the findings provide what I thought were some useful insights about the adoption of mobile technologies.
Writ large, the study revealed that Brazil is largely more socially connected, particularly when it comes to the use of mobile devices.
Seventy-seven percent of respondents indicated in Brazil they use their mobile devices for social networking, compared to Russia (69%), the UK (65%), and the US. (53%).
This ought not be a huge surprise, considering the leapfrog adoption of mobile technologies compared to the more broadband-penetrated Western markets.
But there's more.
Brazil is also more heavily dependent on the continued use of SMS messaging, with 12 percent of the population there sending at least 30 texts a day (I wonder if they have a concurrent number of visits to doctors for "SMS Thumb"?!).
That compared to only 4 percent in the US.
So what would you be willing to give up rather than lose the ability to text for an entire year?
Forty-four percent of US residents indicated they would be willing to give up alcohol, chocolate, caffeine, exercise or, to the benefit of dentists everywhere, even a toothbrush rather than lose their God-given right to text! (However, there is *some* improvement on this front: Seventy-one percent indicated they would do so last year!)
While 28 percent of Russians claimed to not use Facebook on their mobile phone at all (perhaps they're too busy brushing their teeth??), 42 percent of both Brazilians and Russians claim the mobile phone "bad habit" they're most guilty of is sleeping next to their mobile phones.
In addition to the highest mobile social connections, Brazilians are also looking for a good deal when it comes to making phone calls via the Internet, with 71 percent interested in the adoption of free or low-cost calling and messaging apps like WhatsApp and Viber (though Russians seem to prefer Skype while Brazilians prefer texting while at Copacabana Beach).
Facebook Messenger is the most used smartphone messaging service in Brazil, with a 75 percent usage rate. In the US, we're apparently conflicted among Facebook Messenger (32 percent), Skype (20 percent), and iMessage (20 percent).
But when it comes to checking their phones, Brazilians win hands down, checking Facebook via their mobile phones more than five times a day (compared to the US at 17 percent and Russia at 2 percent).
And Brazil edges out the US when it comes to favoring apps -- some 36 percent in Brazil favor them, compared to 28 percent in the US.
When it comes to mobile phone etiquette, some Brazilians still favor more of a Miss Manners approach: Some 19 percent of Brazilians consider texting while in a work meeting to be rude, while 8 percent of Americans and 9 percent of Britons suggest texting on a date is a worst offense.
There was no word on whether someone in a meeting in Brazil using Facebook to try and get a date with someone in Russia had a negative impact on their Skyping counterparts in the US!