Ed Brill has long been known around these parts as one of the lead blogging voices behind IBM's Lotus organization and social business and collaboration efforts.
But like many of us IBMers, Ed wears many hats, and his newest is as the director of IBM Mobile Enterprise Marketing.
In that capacity, Ed is responsible for go-to-market, product marketing, branding, launches, event content management and delivery, and for ensuring that the rest of IBM thinks about "MobileFirst."
A longtime successful executive with experience in product management, sales, marketing, and strategy, Ed is also the author of the IBM Press book Opting In: Lessons In Social Business From A Fortune 500 Product Manager.
Here at IBM Impact 2013, I was able to grab Ed long enough yesterday to sit down and have him give us the full skinny on IBM's MobileFirst strategy.
I hope you learn as much from our interview as did I.