During this morning's Day 2 general session at IBM Impact 2013, we quickly evolved from discussing "why" business process evolution to "how."
Longtime music industry denizen BMI's senior vice president of business operations and technology, Jim King, took the stage to share some great music, and a great story, about how the music right's business and technology strategies are having to stay very flexible to keep pace with today's ever-evolving landscape.
BMI's Jim King explains to the gathered IBM Impact audience in Las Vegas how his company makes the music right using IBM BPM and data analytics technology.
King pointed out that IBM and BMI are longstanding partners, and that BMI has been in the global music rights management business for some 75 years.
When a song is written and published by a songwriter, a whole series of business processes is kickstarted by BMI on behalf of that artist.
BMI's core function is to represent and protect its performers' rights, and they process over 100 billion transactions a year through over 7.5 million songs (and counting).
So, those business processes downstream of that published song are the company's lifeblood. As King expressed on stage "More than ever, music is technolology."
In order for BMI to return value to its members, that song "supply chain" must give BMI visibility into what music is being played, data and analytics that track those performances, and payment distribution according to authors' shares of performed songs.
BMI uses a combination of IBM Business Process Management technology, along with IBM PureData, as core base technologies for distributing and tracking their author performance.
"Given the pace of change and our need to manage tremendous amounts of data and our need for large scale data warehousing," concluded King, "we have chosen IBM as a strategic partner to move quickly in a changing market."