I mentioned in a post recently that I was to speak at the annual WOMMA Summit (WOMMA standing for "Word Of Mouth Marketing Association") about IBM's efforts to better organize itself to take advantage of the social business opportunity.
After lumbering through the SlideShare "slidecast" capability and learning my way around (and no, it really wasn't that difficult -- I'm just a slow learner), I was able to create a slidecast of the presentation I gave in Las Vegas for those of you who may be interested.
As I noted in that blog post leading up to my talk, the general theme of my session there centered on the challenges and opportunities larger organizations face as they go about building their social strategies and sharing particular insights and experiences we've had inside IBM on this front.
At IBM, our social business strategy has very much centered around one of our best market-facing emissaries: the IBMer! If you've kept pace with any of our marketing initiatives in recent times, you know that the IBMer is front and center in those communications, most notably in our TV advertising, but also extensively in digital and social media as well.
But their participation doesn't end there.
We've featured subject matter experts extensively across a wide range of topics and across a range of venues in the digital and social media space, as well as in other public and sometimes private venues (think conferences, events, customer meetings, etc.).
This direction is very much in keeping with IBM's high-touch sales heritage, but builds on that legacy by making our people more accessible via social venues as well.
So, please, take some time out of your busy day if you're interested in learning more about IBM's social business efforts, and hopefully you'll walk away with some of the employable insights we've garnered that can help you and your organization in your own social business journey.
Just click on the arrow to play -- then kick back and relax!
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