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Todd Watson

(Not) Home for the Holidays

Written by Todd Watson
11/21/2012 9 comments
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I'm pretty happy I don't have to travel today. I'm going to wait until tomorrow, when all the turkeys have gotten off the road.

Of course, watch out for Wal-Mart and other big retail parking lots. The consternation about having to work on Thanksgiving is pervasive, and I wouldn't want to see any customers attempt to play Frogger in those big parking lots. It's dangerous enough just trying to get through the doors and into the store!

As always, my wise counsel is to shop from the comfort of your couch.

Walt Mossberg, the ever-dependable tech journalist with the Wall Street Journal, has written an article about "Making Sense of All the New Laptop Flavors."

He goes on about the various flavors of Windows 8 PCs and tablets, before concluding that the "least costly Mac laptop" is the 11-inch MacBook Air, for $999.

I bought one just about a year ago, and I maintain it's still the best, fastest, lightest, most dependable computer I've ever owned, and I've owned plenty.

If I had to do it all over again, I would have splurged for more SSD, but that's it.

If you want to make sure your personal shopping engine is fully revved before Black Friday, Gizmodo is providing its Ultimate Black Friday guide for geeks, grouping deals by category, and offering a list of when every retailer is slated to be open on Black Friday, just in case you prefer shopping in a mosh pit.

As for an update on my new Apple Mini-me "mini," otherwise known as the 5th generation iPod touch, I can only say I have no buyer's remorse, even now after having seen the iPad mini in the flesh.

The retina screen and the small form factor on the newest touch are working perfectly for me thus far. I bought a new "Need for Speed" racing game just to be able to check out the graphics in full force, and the retina screen is simply stunning (as are movies and Netflix streams). I've always read what a great gaming platform the touch is, but playing that racing game has cemented it.

Over the next several days, if you want to keep pace with IBM's annual holiday campaign "Digital Analytics" benchmark, just follow IBM's e-shopping analytics guru, @jay_henderson (a fellow Texan!).

Jay and his team will be working and posting reports throughout the weekend and into next week to keep us all informed how the holiday e-retail season is going. Jay's already indicated we can expect to see growing numbers on the mobile and tablet shopping footprint this year. You can read Jay's holiday set-up piece here.

That said, don't ignore those retail emails piling up in your inbox -- email continues to be the e-retail Trojan Horse, with lots of Black Friday and Cyber Monday deals already being distributed. From Amazon to Golfsmith, I've received a number of holiday email deals, and it's all I can do to keep my credit card filed away in my anti-scanning wallet!

If you're looking for gainful employment this pre-Thanksgiving Wednesday, you might want to try somewhere other than LinkedIn. LinkedIn's Website had a "service unavailable" message this morning, and TechCrunch has been reporting a LinkedIn site outage.

As for me, I'll be (mostly) disappearing from the cybermaze over the course of the next week. It's my parents' 50th wedding anniversary, and I'm taking them on a cruise in the Caribbean to celebrate. I may send a post or two via email if I'm so inspired, but mostly I'll be spending some quality time with my parents and some extended family, and gazing out at the Gulf of Mexico in a piña colada-induced haze (virgin piña coladas, of course).

For all of my readers here in the United States, I wish you a very happy and restful holiday weekend. For those of you outside the US, enjoy the email and conference call silence from your US colleagues... it won't last long!

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Mashka
Researcher
Thursday November 22, 2012 3:10:04 PM
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Todd, i know that black Friday is advertised as a day of extreme discounts- but is it really so or is it just a marketing way to sell as much as they can and prices are left almost the same, but still people know that it's  should be cheaper, so they are buyng it automatically.

DukeW
IQ Crew
Monday November 26, 2012 2:12:14 AM
no ratings

Mashka, the "black" part of Black Friday refers to the outlook of American retail workers, who dread this day like no other on the calendar.  Imagine twice to three times the number of shoppers, all of them out for bargains, and you can imagine the chaos.  I've seen people quit perfectly good jobs over being forced to work that day.  As to whether there are any real bargains, I'd say not.  The vast majority of the "loss leader" items they sell as 'bargains' on that day are lower-quality items that were either produced specifically for that day's sales, or last year's models, drug out of storage and dusted off to be foisted on the unsuspecting.  Add in the automatic 10% price boost to cover the average "discount," and you begin to see that there's no reason to brave the crowds of homicidal maniacs out for blood on Black Friday.  Todd's right: stay home, and shop from the comfort of your couch.  Less bloodshed that way.  One note though: sometimes, the turkeys (the kind with feathers, in this case) are wandering across the road in bunches, and it can be difficult to avoid hitting one.  Go ahead, ask me how I know that....

Mashka
Researcher
Monday November 26, 2012 4:37:30 AM
no ratings

DukeW, I thought so.

I am not a professional marketologist, though was connected with advertising. Being an attentive customer, I noticed,  special bargain prices that are adverticed as the best price,often, are not the cheapest one. People are said that it's the cheapest, and they don't even bother to check if there is another option.

As well as with sales prices - just write a higher price, then cross it and give to people the price,this item has had the whole season, and they still be happy. A guess, something happens with the switch on brain button.

 

kq4ym
IQ Crew
Tuesday November 27, 2012 9:05:51 AM
no ratings

My mailbox is filling up daily with new shopping offers, and deals from marketing folks I haven't heard from in months.  Is the hype and shopping mania really necessary? Do we need the latest and greatest? I often fall back on years old gadgets that still work and get the job done.

And we still have weeks to go before the shopping madness stops.

Kim Davis
Thinkernetter
Tuesday November 27, 2012 3:29:01 PM
no ratings

Oh yes, I can confirm that madness now reigns in New York from 34th Street to 59th, and especially on 5th Avenue.  And they haven't even lit the tree yet.

Mashka
Researcher
Wednesday November 28, 2012 5:38:42 AM
no ratings

kq4ym,

 I think the general reason of this phenomenon is people's alienation. Most of people believe that we are is what we have, moreover, marketing strategies and advertising  are trying to convince us that it is so- look at all these headlines- if you are a  smart successful popular..then, you definitely have...And people do their best to be a part of  a crowd.

 

nimantha.de
IQ Crew
Friday November 30, 2012 3:48:19 AM
no ratings

This look confusing and funny as well. Dont know what to tell but looks interesting. That can be taken as a bright side I guess.

StaceyE
IQ Crew
Friday November 30, 2012 8:55:47 AM
no ratings

I personally have never shopped on black Friday, unless of course it is online. I do not understand how people can go out and trample others for what they "think" are bargains exactly one day after being thankful for what they already have. The advice of shopping from the comfort of your own home is sound advice in my opinion, and you can do it in your pajamas!

Kim Davis
Thinkernetter
Friday November 30, 2012 12:15:46 PM
no ratings

Me too.  The whole thing looks so unappealing.  I'm almost prepared to pay not to have to shop that way.

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