Contrary to popular opinion, we don't all know one another at IBM.
I know, I know, it's hard to believe, considering there's only 400,000+ plus of us -- you'd think we all knew one another, but we don't.
But the good news is, we're always making new acquaintances inside IBM.
That was the case at the Word of Mouth Marketing Association Summit I attended last week in Vegas, where I finally got to meet, face-to-face, my colleague, Carolyn Heller Baird.
Carolyn is situated in IBM's Global Business Services organization, and for the better part of two years, Carolyn served as the Global Director for our Chief Marketing Officer study, which was released late last year (and for which I wrote an extensive blog post).
Carolyn was also in attendance at WOMMA, where she presented the CMO findings in some detail before a sizable audience.
I sat down with Carolyn to talk about the study's findings in more detail, and to also try and better understand the implications for marketers in general, and social media practitioners in specific.
Before I hand you off to our interview below, I want to highlight the fact that the study results are still available via download here.
As the study concluded, half of all CMOs today feel insufficiently prepared to provide hard numbers for marketing ROI, even as they expect that by 2015, return on marketing investment will be the primary measure of the marketing function's effectiveness.
There's a gap to close there, and Carolyn's comments in the video provide some actionable insights on to how to start to close it!
Yes, like many technologies that IBM eventually takes to market, we built our own social networking tool for internal collaboration in the mid 2000s to help IBMers better work together, a need which was quite particular for us as IBM became more of a virtual organization (increasing number of remote workers, more employees in emerging countries, etc.)
Called "BeeHive," we saw rapid adoption of the internal social network, then realized there was a growing market for this type of capability, so the technologies developed in BeeHive were built into our IBM Connections product. IBM Connections is now a market leader in social software and is now helping organizations around the globe better collaborate both internally and with their external partners, and all based on the best practices developed at IBM through the early social media growth years.
> We don't all know one another at IBM. I know, I know, it's hard to believe, > considering there's only 400,000+ plus of us -- you'd think we all knew one > another, but we don't.
Todd, Is there a online social network for IBM community? Sort of corporate min-facebook.
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You only need take one quick glance around the IBM Smarter Commerce Global Summit at the Gaylord Opryland facility here in Nashville to recognize how busy the Smarter Commerce customer reference team has been these past few months in anticipation of the event.
In this morning's general session here at the IBM Smarter Commerce Global Summit in Nashville, our emcee Jay Baer said what I've been thinking for the past several days: We're in a giant terrarium.
Ushering in a new era of cognitive computing systems, IBM announced today the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing, and sales.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
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