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Todd Watson

The World's Last Twinkie

Written by Todd Watson
11/16/2012 5 comments
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I awakened today to some disturbing news on the consumer packaged goods front: Hostess, longtime maker of Ding Dongs, Twinkies, and Wonder Bread -- all three of which provided me sustenance through much of my mispent youth -- is going out of business.

Irving, Texas-based Twinkie maker Hostess looks to be going out of business after a recent and extended labor dispute. Texans everywhere are now crying out in wonderment at what possible replacements they'll have to fry at their annual Texas State Fair. First Big Tex burns, and now no more Twinkies... it's too much for most Texans to comprehend.

In a Wall Street Journal story earlier today, it was reported that the "maker of iconic treats such as Twinkies" and other products is shuttering its plants and will "seek to liquidate the 82-year-old business."

The story goes on to report that a work stoppage that began on November 9 affected about two thirds of Hostess's 36 plants, and made it "impossible" for the Irving, Texas company to continue producing baked goods.

It's hard to imagine a world without Twinkies. Or Ding Dongs, for that matter. What are we Texans going to fry at the Texas State Fair, if not Twinkies???

Of course, what woke me up today was the endless barrage of helicopters. The F1 Grand Prix race weekend has arrived in Austin, Texas, and some 200,000 race fans are expected to make a pit stop here to check out the race.

This is the first Grand Prix to be held in the US in some five years, and though an F1 may not seem very Austinish, I say bring it on.

It's expected to have an economic impact of some $220 million, and hey, it helped bring Aerosmith and Cheap Trick to town for a concert tonight, so it can't be all bad!

I just hope folks using the Apple Maps apps are able to find their way out to the track, because Google's new Map App for Apple devices is still in test mode.

I never thought I'd write that we may be finding ourselves not in a great browser battle, but rather, the Great Mobile Map Wars of 2012.

Kind of has a nice ring to it, eh?

Let's reflect on the tick tock: Apple released the new iOS 6, in which it replaced the Google Maps app that was preinstalled with its own mapping software.

People complained they couldn't get where they were going with the new Apple map app. Apple CEO Tim Cook said he was sorry, then fired his software lead, Scott Forstall, after he refused to say he was sorry.

And now we wait.

Both for the new Google map app (which is said to have turn by turn directions), and the improved Apple map app.

Me, I think I'll stop by the truck stop on the way out to the F1 track this weekend and just pick myself up an atlas.

I just hope it will provide good enough directions to lead me to the world's last Twinkie.

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nasimson
Thinkernetter
Friday November 30, 2012 11:40:01 PM
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What a sweet blog Todd - in both liternal & figurative sense. I'll miss the Twinkies. Its like a part of your childhood, disappearing in front of your eyes.

KMT568
IQ Crew
Friday November 30, 2012 11:12:07 PM
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It is sad to see iconic brand names and products bite the dust. I don't eat Hostess products, but I know the name and brand. I think stories like this will continue to emerge, unfortunately. But I wonder if there is any way that social media can help save these companies??

DHagar
Thinkernetter
Thursday November 29, 2012 5:06:22 PM
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Exactly, kq4ym.  I believe change, and increasingly fast-paced change, is going to be a part of our future.  Maybe this is why history holds no appeal to the millenials.

It's sad to think that good times can not be revisited as easily and only fade into memories.

Maybe companies will find ways to preserve the best parts of the past and carry them forward into the future?  Maybe a new "Twinkett" will emerge for today's taste and someone buying the Hostess brand can carry it forward, so the new generation can find the enjoyment we all did.

DHagar

Kim Davis
Thinkernetter
Thursday November 29, 2012 5:04:10 PM
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I've had my last Twinkie.  It was also my first.

kq4ym
IQ Crew
Thursday November 29, 2012 9:09:07 AM
no ratings

Nothing ever stays the same. Unfortunately, the future is not easy to predict. Who would have guessed Twinkies would be in danger of fading away? There are lots of 50 year old companies who have bitten the dust. Going back to my old home town is always a shock to see stores I shopped at decades past now boarded up or demolished.

If we could only see the future, we would all be rich! 

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