Mobile technologies have significant potential to fundamentally change how businesses operate, and should be part of any multi-channel marketing transformation that helps CMOs make more informed business decisions based on this important shift in consumer behavior.
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You only need take one quick glance around the IBM Smarter Commerce Global Summit at the Gaylord Opryland facility here in Nashville to recognize how busy the Smarter Commerce customer reference team has been these past few months in anticipation of the event.
In this morning's general session here at the IBM Smarter Commerce Global Summit in Nashville, our emcee Jay Baer said what I've been thinking for the past several days: We're in a giant terrarium.
Ushering in a new era of cognitive computing systems, IBM announced today the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing, and sales.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
New tools like laptops, tablets, smartphone, and wireless connectivity let us work from San Diego to Katmandu, and anywhere in between. But time management remains a problem.
A survey by JD Powers found that customer interest in product features is lessening as phones evolve. Rather than features, price is driving purchases, and that change could have a dramatic impact on how IT departments secure these devices.
The iPad Mini is the latest iteration of the exploding tablet category. Because most tablets are WiFi-only, they create a new kind of mobile network. The problem is that we don't have issues like roaming and security defined for this new world.
The FBI recently issued a warning to smartphone users, highlighting two mobile malware applications: Loozfan, which steals personal information, and FinFisher, which is spyware that takes over a smartphone's functions.
Intel's numbers say the PC is at risk, and Microsoft's Windows 8 interface is an attempt to make Windows relevant in the tablet age. But Microsoft could be betting too much. A dramatic transformation to cloud-and-appliance would mean a big change for our industry.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
