Greetings from Viva Las Vegas, Nevada.
It's Sunday, and if it's Sunday, it's football... and, Information on Demand 2012.
It seems like I was only here a short year ago... and come to think of it, I was!
How time, and technology, flies... but, as the industry goes, so goes IOD. This year, there are more issues to discuss, more folks to talk to, and more technologies to cover, even as all we IOD attendees are being asked to "Think Big."
Which is a good thing, because there are some big issues on the information management table that need discussing.
Though David Copperfield may be keeping an eye out over the Las Vegas Strip, this year's mantra to "Think Big" at IBM Information On Demand 2012 is no illusion. There are big issues to tackle, we've got more data than ever, being acquired at a pace unmatched in recorded history, and amidst all that information are insights that we all can use to better run our businesses -- if we could just find them. Our time in Vegas this week should prove to be a great start.
We've got more data than ever, being acquired at a pace unmatched in recorded history, and amidst all that information are insights that we all can use to better run our businesses, our governments, even our lives, yet not necessarily with any clear boundaries about who can do what with who's information and when and under what circumstances!
But boy, if only we could make sense out of it all.
It reminds me of the magic show I went to see yesterday afternoon at the MGM Grand here in Vegas, starring none other than the world-renowned illusionist, David Copperfield.
If you've never seen him perform, first of all, I highly recommend you taking in his show at the Hollywood Theatre there.
Copperfield is the genuine article, an illusionist whose humanity surpasses his skills as a magician. An entertainner who made a Studebaker appear onstage from out of nowhere, the story behind which, that explained the import of that car to Copperfield and his family, nearly bringing tears to my eyes.
One minute I was laughing, one minute I was surprised and astonished, and the next minute I was crying... in my book, the mark of a superior entertainer who understands his audience.
And such is often the case in the realm of effective information management. One minute, we have our handle on the situation, making sense of the information at our disposal... and the next, a new requirement, a new technology, a new methodology comes along and throws a wrench in our proverbial analytical fan.
But like Copperfield, we must always be thinking of our audience. Who are they, what motivates them, what do they need from us, what do they not need? Often it's not what you say but what you don't that most makes the point.
Which is why we're here in Vegas, to Think Big. To put our big boy and girl thinking caps on to figure out how we can handle this additional onslaught of information effectively and efficiently, with grace under pressure.
As part and parcel of that, we're here to attend the over 700 technical education sessions, the 110 hands-on labs, and to hear the 300+ customer speakers who have been there, done that in Information On Demand 2012.
And finally, to also hopefully have a little fun along the way. It is Vegas, after all. And all that nonsense about what happens here, stays here? You don't really believe any of that bit, do you?
It is 2012, after all. What's not picked up by a smartphone will be tweeted by your colleagues and read by your boss back at the home office. So behave yourself!
Because all of that, and much, much more is what constitutes the Information On Demand experience, and that's what myself and our extended IOD 2012 social team will be here to cover for you.
So, check your IOD Smartsite or program guide in your badge, and get going, and please keep an eye on Twitter, hashtag #ibmiod, for all the latest.