Mark McDonald is a group vice president and head of research in Gartner Executive Programs, and also a Gartner Fellow, and he recently co-authored the book The Social Organization, along with his fellow author Anthony Bradley.
During our time together at SXSW Interactive, Mark explained to Scott and I how enterprises are successfully using social media and mass collaboration to achieve new business value, and how many of them are addressing what he called "boundary spanning" issues in order to achieve the greatest success in social business.
Mark is also the co-author with Peter Keen of The eProcess Edge and the author of Architecting Enterprises -- Achieving Performance and Flexibility. He has also been interviewed or published in the Wall Street Journal, Computerworld, CIO Magazine, the Financial Times, and other publications. He routinely works with senior business and technology executives and is currently working on the issue of innovation in management.
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Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
You've heard the expression, "Out of the frying pan, into the fire?" Amazon lives in the fire. The e-tailer wins by keeping things hot for its competitors, employees, and itself, according to a new book.
Positec, a manufacturer of power tools for homes and commercial applications, achieves greater customer service flexibility and cuts hold times in half by using a cloud-based service to manage its call center.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
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