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Todd Watson

Clue-Hulu-Less

Written by Todd Watson
2/19/2009 Post a comment
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I'm writing this post in a meeting room at the IBM offices somewhere on the outskirts of a very cold Prague.

My team and I arrived last night (Wednesday) after a very short day on the ground in Madrid, where we had excellent meetings with our Web marketing team.

What I saw when we landed on the ground on Prague was not what I was reading about in the air.

Meaning, I was sitting next to a gentleman on the Air Czech flight reading the International Herald Tribune with a headline that said "Eastern Europe showing new vulnerability."

The article explained that a Moody's report was highlighting the dangers of West European ownership of East European banks and that there were likely to be some "hard landings" for most countries in the region.

Yet nearly the first thing I saw pulling out of the airport was a Maserati dealership.

I wonder when the 20%-off sticker signs will start to appear. I've always wanted to drive a Maserati.

Anyhow, you really can't make this stuff up.

Although I wish I was making up the fact that Air Czech lost our luggage.

We knew better than to check our bags, but we like to live dangerously.

To chill out and forget about all this madness, it would have been nice if, after heading back home to Texas, I could watch a little Hulu via my AppleTV, courtesy of Boxee software.

Boxee has been providing an invaluable intermediary service by helping facilitate the serving up of online streaming content from my AppleTV to my big screen TV.

Apparently Hulu has kneecapped Boxee, announcing it will no longer be supported because Hulu's content providers had "requested that we turn off access to our content via the Boxee product."

Uno momento.

Didn't Hulu create content with mid-video ad placements to make money?

Aren't they able to deliver said ads no matter what intermediary box that content is streamed through?

Isn't it a better experience to watch Hulu content on the big screen vs. my laptop (which I look at all day long and don't care to stare at at the end of a long day)?

If the answers to all the above questions are yes, which they are, then I must be missing something.

Kind of like how I was missing being able to watch Netflix streaming content via the Interwebs in Brussels the other night.

The message I received?

"Our systems indicate that the computer you are using is not located within the 50 United States or District of Columbia. Due to studio licensing reasons, movies are available to watch instantly only on computers in those locations."

Maybe Netflix and Hulu should create a new partnership, one in which they serve streaming content only to aliens deep into outer space via special microwave radio antennas.

As a paying customer for both (in the case of Hulu, paying by watching their ads), I would gladly devolve into E.T. if that means I can get access to the content I've already paid for no matter where in the universe I am.

— Todd "Turbo" Watson, blogger for IBM's On Demand Business Website

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