If youíre around and online tomorrow, and you have some free time, AND youíre interested in the topic of content marketing, you might want to check out IBMís Livestream of the Brand Innovatorsí Content Marketing Summit.
This summit is intending to bring together leading brands, marketers, and influencers to discuss real-world case studies, best-practices, and the steps that brands can take to have more impact with their precious content-marketing dollars.
According to numbers just published by the Custom Content Council, marketers devoted 37% of their budgets to branded content this year, an average of $1,860,788 per brand. The same data indicated 80% of marketers anticipate a moderate to aggressive shift in spending toward content marketing moving forward.
Our own global director of social business at IBM, Tami Canizzaro, will be co-chairing the event and moderating a panel discussion on influencer management. The speakerís list is a virtual Whoís Who? of content and social marketing influencers: Bryan Kramer, Drew Neisser, Ted Rubin, and a host of others.
You can learn more about Brand Innovators and tomorrowís Summit here.