@swijeyakumar, I see what you're saying. I guess it's not so easy to target ads that are relevant, all of the time. It's even more difficult to target ads when a person only bought something one time. It's like going on to Amazon for a one time purchase and every time you login, you're bombarded with ads in the same area as what you bought that one time. But, it's getting better.
As a consumer I am of course concerned about privacy regulation but as a member of the analytics field I realize what a huge impact this data is having on businesses but also on consumers only getting targeted ads vs ads about things they don't need
I have a teenager diaper ads are useless to me but my best friend has a 6 month old she loves coupons for diapers
Targeted ads mean companies can help consumers in their sweet spot and we all have to read and consume less ads not targeted to our needs
I agree Mary. Companies are regulated quite differently if they aren't in the fields you mentioned. But, I can certainly see where it's important to regulate those companies more than other types of businesses given their nature.
@taimur_tz, by analyzing consumers moves they can easily toss up ads that may be relevant. Sometimes i've noticed that their ads and suggestions are way off base for me though, so clearly they have a ways to go.
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