Yes, working to get journalists on board with the service using it effectively is big in social these days. Twitter found early success with it as journalists naturally took to the service, and Facebook followed suit by hiring Vadim Lavrusik. Journalists are power users, and attract significant followings; after all, it's their job to share interesting, compelling content. These are highly coveted power users.
LinkedIn was doing badly for a while, and I was worried about it, but it seems to have revived. I think it fills a useful role in being the 'professional' social network. And yes, I've gotten jobs through it, even though I don't find out things from my friends' lives through it.
They're also pretty smart about marketing it -- offering classes for journalists in how to use the system and so on, with the carrot of a year's worth of free service. That's something the Well learned -- get the journalists and writers on it, and they'll bring in others.
Yes Mashka, with a premium level of membership, you can essentially use LinkedIn as a recruiting agency - either as an employer or prospective employee - and conduct quite sophisticated searches. Or you can just visit for the social aspects and networking as an ordinary member.
Mashka: Recruiters often look to LinkedIn and contact job-seekers based on their professional background and based on what they list as what they're "looking for" in their profiles. LinkedIn gives you the opportunity to say if you're looking for networking opportunities, job opportunities, etc.
I haven't had a breakfast ofkippers for a long time, and it used to be one of my favorites. So your headline was just the right bait to reel me in...
I'm intrigued by the concept of privacy being "the right to be left alone." I think that is a great definition, and I don't care if it's from 19th century, 25th century, or 5th century B.C. The idea of man being a social animal or preferring solitude are timeless, worthy of discussion in any era.
I know a number of people who really do not want to be connected, for various reasons. Some are paranoid, some just contrary by nature. Both types don't like anybody to know too much about them, and they certainly don't want people 'following' them.
Thanks for sharing this excerpt from your book! I enjoyed it.
Speaking strictly for myself, I find LinkedIn more useful to me than other social networks, because I use these networks for work. I don't use Facebook to connect with family and friends as much as some others do.
Check out LinkedIn, Mashka, if you're interested in making business contacts and finding out who works where. There are groups of like-minded professionals that are particularly helpful.
The tension between social activity and privacy seems to differ with culture. There are places in the world where people don't put individualism first or hold it as a virtue. I wonder if the differences between cultures are reflected online as well as off.
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Dead since 1832, Jeremy Bentham is a cadaver that has been living in public ever since, on display beside "Dapple," his favorite walking stick, in a glass-fronted wooden coffin at London’s University College. His coffin was coined as an “Auto-Icon” by Bentham, which is a neologism meaning "a man who is his own image." Below is an excerpt from Andrew Keen’s new book, Digital Vertigo: How Today's Online Social Revolution Is Dividing, Diminishing, and Disorienting Us, in which he describes recognizing the Auto-Icon as a symbol for the digital age.
My old sparring partner Jimmy Wales has been busy predicting the future again. This time, in a speech last month at the Global INET conference in Geneva, Switzerland, he said that Hollywood is doomed. But rather than skewered on the sword of piracy, Wales forecasts, it will be killed by its own irrelevance.
“The future is already here -- it’s just not very evenly distributed,” William Gibson so presciently said in 1993. And late last week, that future, our open 21st-century future, was on show in a windowless late 20th-century building in downtown New York City, at an event hosted by AT&T.
Welcome to the zettabyte era, an age of increasingly wireless connectivity in which the gigabyte equivalent of every motion picture ever produced will travel across the Internet every five minutes. According to a Cisco white paper, global IP traffic, having increased eightfold over the last five years, will ascend to this zettabyte (one billion terabytes) peak by 2015. And by then, there will be more than 8 million households in the terabyte club and, even more astonishingly, another 20 million households producing half a terabyte (one thousand gigabytes) each month.
More companies are trolling social networks to find and vet potential job candidates. Beware the pitfalls of blurring the line between personal and professional lives.
New tools like laptops, tablets, smartphone, and wireless connectivity let us work from San Diego to Katmandu, and anywhere in between. But time management remains a problem.
Showing results is the best way to win over social business doubters, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution's Mitch Wagner interviewed Maida at the E2 Innovate conference.
Wells Fargo uses social software to replace email chains and help its sales team collaborate more effectively to land deals, according to Kelli Carlson-Jagersma, VP Collaboration Strategy for Wells Fargo. Mitch Wagner spoke with Carlson-Jagersma at the E2Innovate conference
The medical instruments manufacturer looks to metrics to quantify its social business engagement, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution editor in chief Mitch Wagner interviewed Maida at the E2 Innovate conference.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
Michael Brutsch, a.k.a. Reddit's Violentacrez, is a creep who posted borderline kiddie porn to the Internet anonymously, and got fired when outed by a media outlet. It's a cautionary tale even for people who aren't jerks and predators.
"Social Enterprise" is an increasingly trendy term, and Salesforce.com has been leading the way. At its Dreamforce conference last week, the theme was clear: From here on, enterprise applications must have social capabilities built in.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
At this morning's opening general session of the IBM Smarter Commerce Global Summit, there was clearly a consistent and pervasive theme: The Chief Executive Customer has arrived and expects to be treated as such.
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