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Chris Minnick

Exploring the Porn Side of the Web

Written by Chris Minnick
12/19/2007 21 comments
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It’s often said that pornography sites are on the cutting edge of Web technologies. Is it true? Can you predict the future of the wider Web by looking at what pornographers are doing today? To find out, I selflessly volunteered to surf the porn side of the Web -- with my professional gaze kept firmly on the source code.

Writing about the experience without making endless corny Beevis and Butthead-style puns is going to be hard… I mean difficult. But one thing is clear: Pornography on the Web is a lucrative business. Demand and competition are fierce. As is true with sites such as iTunes and Amazon, adult Websites must balance protection of their livelihood and copyrights with customer expectations that there should always be something for nothing on the Web.

The conventional wisdom is that all of these factors -- high demand, fierce competition, and rampant piracy -- compel porn sites to adopt the latest technologies. But, is this true? Or do porn sites just use mainstream technologies along with the sorts of techniques that have been largely rejected by the rest of the Web (such as pop-ups and spyware)?

I began my journey by setting up one of my old computers with virus protection, anti-spyware software, and a clean install of Firefox with the Firebug add-on. This setup enabled me to analyze the HTML, CSS, Javascript, and HTTP activity while I browsed.

For my research, I chose a couple of popular adult sites that have equivalents among the not-necessarily-all-about-sex Websites. The sites I explored are YouPorn.com, which is a YouTube knockoff, and AdultFriendFinder.com, which is the largest adult social networking site.

YouPorn's design is pretty minimalistic. However, they do use lots of standard Web 2.0 techniques and tools. For example, they make use of Google analytics for monitoring traffic, and they use Yahoo.com's open-source user interface library to create their dynamic user interface effects.

Although the content on Youporn is user-contributed, and the site gives users the ability to rate videos, there is a notice explaining that video comments apparently were disabled because of widespread abuse [ed. note: go figure]. Even though some of the videos have been watched more than 100,000 times, there is very little community or dialogue going on at the site.

Adultfriendfinder.com is all about communication among members, and there seems to be quite a bit of it going on. One of the perks of joining the site is that you get a blog. Currently, there are about 289,000 blogs, with a combined total of over 7 million posts (about a 24:1 ratio).

For comparison, I popped over to Technorati, which claims “112.8 million blogs and over 250 million pieces of tagged social media” (about a 2:1 ratio). So, if posts are roughly the same as “pieces of tagged media,” it would seem that the average blogger on Adultfriendfinder posts about 12 times as much content as the average blogger registered at Technorati.

In addition, it seemed as if blog posts on Adultfriendfinder had more comments than most of the blogs I regularly read. Maybe seeing a naked picture of the blogger makes people feel less shy about posting comments. (Don’t worry; I don’t intend to employ that strategy here.)

If there was one thing I was hoping porn sites could teach us, it was innovative models for selling content on the Web. However, what I found was that porn sites use the same paid content models that other sites use, but they're just way more aggressive (and most likely, way more successful) at getting people to pay.

Adultfriendfinder has a free membership, but it requires members to purchase a monthly Gold or Silver membership in order to access the "premium" features of the site. While clicking around, I was constantly asked to upgrade or shown screens touting the benefits of a paid membership.

When it comes to the quality of their code, both porn and non-porn sites play it fast and loose with the standards as defined by the World Wide Web Consortium (W3C) . Myspace.com, for example, is not compliant with any HTML standard. The homepage contains 711 errors when validated against XHTML 1.0 Transitional (the less strict version of XHTML); 126 errors when validated against HTML 4.01; and 190 errors when validated against HTML 3.2. When I visited Adultfriendfinder’s homepage, it registers 644 XHTML 1.0 Transitional; 210 HTML 4.01; and 253 HTML 3.2 errors when validated against these three HTML standards.

On the whole, I was pretty unimpressed by the level of sophistication at either of the porn sites I looked at. At this point, I'm inclined to believe that the most polished adult sites are pretty close to on par with the level of the general Web.

Where pornographers have an advantage is that their customers are already motivated and are far less likely to complain about membership fees, lack of usability, cookies, popups, spyware, bad design, or lame plots.

— Chris Minnick, E-publishing consultant and CEO of Minnick Web Services

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angrykeyboarder
Rank: Cave Painter
Saturday January 12, 2008 9:38:08 PM
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internetevolution.com claims it's HTML 4.0 Transitional.

The w3c says otherwise and internetevolution.com's home page has 468 errors.

 

angrykeyboarder
Rank: Cave Painter
Saturday January 12, 2008 9:27:06 PM
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You decided to check out PornTube and AdultFriendFinder for your research.

That's almost like my doing research on cows using internetevolution.com and whitehouse.gov.

Your choices are lousy examples of the porn industry.

You would have done better to start with a site like Hustler.com. You know, sites that are actually honest-to-god porn sites.

Here's a an example. Netflix now steams full-legnth movies from thier website.

Porn sites have been doing this for years. They were the first. 

angrykeyboarder
Rank: Cave Painter
Saturday January 12, 2008 9:15:41 PM
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"I think most of us share your distain for the pornography business and its effect on society."

 Speak for yourself.

 Millions don't share your beliefs.

angrykeyboarder
Rank: Cave Painter
Saturday January 12, 2008 9:14:07 PM
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"Treating it as though it [porn] were gets into mainstreaming it."

 I hate to break this to you, but porn is mainstream (or close to it).

 

LeoB
Rank: Cave Painter
Saturday January 12, 2008 2:54:56 PM
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A youtube clone and a social networking site?  Big deal.

If you are looking for real technology challenges, I would look at things like delivering high-quality video, especially streaming video.  Also, delivering a high-quality high-definition streaming video experience to paid users while preventing theft of the same.  And in the environment where certain providers (i.e. Comcast) try to throttle the bandwidth of users who actually try to use the bandwidth they paid for.

I would think this sort of software would be on the leading edge, not delivering a low-quality low-resolution flash experience; that seems almost trivial. 

I appreciate your hard work here, but maybe you can burn a little more midnight oil and investigate this market in areas where there are real technological and intellectual property challenges.  I would look forward to this investigation. 

 

Mashka
Researcher
Thursday December 27, 2007 8:47:13 PM

Chris, thank you very much for the interesting research.

I think that  the only thing that should be discussed here is technical edge that Chris mentioned.I am here for 4 months,trying to study Internet, reading books about it and I still don't understand why porn is such a big issue here.

 Teleman, the researches proved that violence scenes cause rapes much more often that  sexual scenes and the rapes are increased not because  there is an easier access to porn- but because of the contradiction.People are afraid to talk about sex in the USA-it's not appropriate-on one hand, on the other hand, you can easily access porn- of course, people go crazy-Id and Super Ego-good old  Freud was right in many things.

I agree that children access to porn is a problem,but as soon as we are talking about adult consumers...You can't convince me that watching people shooting each other is better than watching people having sex.

 

 

GerwingR
Rank: Scrivener
Tuesday December 25, 2007 5:47:51 PM
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I am sure most readers here have seen skits on SNL. A major cast development came in 1988-89, with the recruitment mid-season of young Canadian comic  Mike Myers.  You all no doubt remember Simon (Saturday Night Live) - a little boy who does drawings in the bath and complains about having "prune hands" .  Before i type anything else: The author that started the comments is  Chris Minnick

   I am sure he is aware of pandora's box.

From her is the race of women and female kind:
of her is the deadly race and tribe of women who
live amongst mortal men to their great trouble,
no helpmeets in hateful poverty, but only in wealth.

He reaches deadly old age without anyone to tend his years,
and though he at least has no lack of livelihood while he lives,
yet, when he is dead, his kinsfolk divide his possessions amongst them

Officers that Serve and Protect have always been aware of protecting young minds from abuse and severe duress.  Yet still we possess the primal Id that is of creation.  It is a moral imperative that we all exercise constraints in our act out behaviour.   Living in the wired world is not easy; it really is now like a universal glass house. ( it will become increasingly more so ) BOMBOVA

Now !                        Would you like to see my bum?  

You can write 12 times more about human attraction (cheeky monkey ; Creig Ferguson- The Late Show). The early paper back literature "    oooh... ahhh   he slid his hand over her moist glistening ....   Search engines will give you instant access to your desires.  and it will " mark you " rank your fantasies.  With knowing human nature the author could of come to the conclusion, " without doing the research and averting his gaze ".  That human techno is not just specalized for Porn. Even if it is lucrative!

If your interest has peaked.  You can come back tomorrow.  That is If.. You read the comments  Astute readers will have noticed: I have just pimped my Internet experience.  " well such is life , were all pimps at something "

This season in history has biven us a boy baby. All of the woman of the world rejoiced.  The days in North America will become lighter and the New Year shall bring the revitalization of the earth.  " The peace I make is the peace I give to you "

 ~  Ralph T. Gerwing ~

telemann
Rank: Cave Painter
Tuesday December 25, 2007 12:15:01 AM
I understand the theme started with a technical question. But porn isn't like just any internet feature. Treating it as though it were gets into mainstreaming it. To exaggerate the point, it's sort of like asking disinterested technical questions about sites frequented by disturbed teenagers interested in emulating Columbine, or sites that discuss bomb making.
awase149
Rank: Web master
Monday December 24, 2007 12:56:47 AM

Telemann,

I think most of us share your distain for the pornography business and its effect on society.  But the author asked a technical question:  "It’s often said that pornography sites are on the cutting edge of Web technologies. Is it true?"  The replies are addressing the technology of adult sites, not their social impact. 

~ Mike Bennett ~

telemann
Rank: Cave Painter
Sunday December 23, 2007 5:18:08 PM

Both blogger Minnick and all the previous commenter seemed to just have technical comments on the porn scene - e.g. graphics quality etc.

What's going on?

Isn't anybody aware or concerned about what this degenerate development has done and is doing to the U.S.? It's not preachiness to point out that  since the sexual revolution of the 60s and the ensuing Supreme Court decision that opened the floodgates,  rapes have increased something like seven-fold, making the U.S. the world leader in this area. Even on a per capita basis we're in the company of countries like Russia and South Africa. Is this a valuable status to aspire to?

I'm from an older generation when rape in the university setting was unheard of (don't buy porn advocates's claim that it was simply concealed). I simply can't fathom the fact that every ajor university in the country has a date rape hotline.

Earlier, military officers took it as sacred calling of "officers and gentlemen" to honor and protect women. Now 20% of women in our armed forces report that they have been assaulted.

And this is just for starters, not getting into pump-priming for pedophiles, the effect of porn addiction in stressing and breaking up marriages, etc.

Please consider these matters the next time you are inclined to treat pornography in value-free fashion.

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