The Macrosite for News, Analysis and Opinion about the Future of the Internet
Chris Minnick

Exploring the Porn Side of the Web

Written by Chris Minnick
12/19/2007 21 comments
no ratings
DISCUSS   Digg   Del.icio.us   Reddit   Email This   TWEET THIS

It’s often said that pornography sites are on the cutting edge of Web technologies. Is it true? Can you predict the future of the wider Web by looking at what pornographers are doing today? To find out, I selflessly volunteered to surf the porn side of the Web -- with my professional gaze kept firmly on the source code.

Writing about the experience without making endless corny Beevis and Butthead-style puns is going to be hard… I mean difficult. But one thing is clear: Pornography on the Web is a lucrative business. Demand and competition are fierce. As is true with sites such as iTunes and Amazon, adult Websites must balance protection of their livelihood and copyrights with customer expectations that there should always be something for nothing on the Web.

The conventional wisdom is that all of these factors -- high demand, fierce competition, and rampant piracy -- compel porn sites to adopt the latest technologies. But, is this true? Or do porn sites just use mainstream technologies along with the sorts of techniques that have been largely rejected by the rest of the Web (such as pop-ups and spyware)?

I began my journey by setting up one of my old computers with virus protection, anti-spyware software, and a clean install of Firefox with the Firebug add-on. This setup enabled me to analyze the HTML, CSS, Javascript, and HTTP activity while I browsed.

For my research, I chose a couple of popular adult sites that have equivalents among the not-necessarily-all-about-sex Websites. The sites I explored are YouPorn.com, which is a YouTube knockoff, and AdultFriendFinder.com, which is the largest adult social networking site.

YouPorn's design is pretty minimalistic. However, they do use lots of standard Web 2.0 techniques and tools. For example, they make use of Google analytics for monitoring traffic, and they use Yahoo.com's open-source user interface library to create their dynamic user interface effects.

Although the content on Youporn is user-contributed, and the site gives users the ability to rate videos, there is a notice explaining that video comments apparently were disabled because of widespread abuse [ed. note: go figure]. Even though some of the videos have been watched more than 100,000 times, there is very little community or dialogue going on at the site.

Adultfriendfinder.com is all about communication among members, and there seems to be quite a bit of it going on. One of the perks of joining the site is that you get a blog. Currently, there are about 289,000 blogs, with a combined total of over 7 million posts (about a 24:1 ratio).

For comparison, I popped over to Technorati, which claims “112.8 million blogs and over 250 million pieces of tagged social media” (about a 2:1 ratio). So, if posts are roughly the same as “pieces of tagged media,” it would seem that the average blogger on Adultfriendfinder posts about 12 times as much content as the average blogger registered at Technorati.

In addition, it seemed as if blog posts on Adultfriendfinder had more comments than most of the blogs I regularly read. Maybe seeing a naked picture of the blogger makes people feel less shy about posting comments. (Don’t worry; I don’t intend to employ that strategy here.)

If there was one thing I was hoping porn sites could teach us, it was innovative models for selling content on the Web. However, what I found was that porn sites use the same paid content models that other sites use, but they're just way more aggressive (and most likely, way more successful) at getting people to pay.

Adultfriendfinder has a free membership, but it requires members to purchase a monthly Gold or Silver membership in order to access the "premium" features of the site. While clicking around, I was constantly asked to upgrade or shown screens touting the benefits of a paid membership.

When it comes to the quality of their code, both porn and non-porn sites play it fast and loose with the standards as defined by the World Wide Web Consortium (W3C) . Myspace.com, for example, is not compliant with any HTML standard. The homepage contains 711 errors when validated against XHTML 1.0 Transitional (the less strict version of XHTML); 126 errors when validated against HTML 4.01; and 190 errors when validated against HTML 3.2. When I visited Adultfriendfinder’s homepage, it registers 644 XHTML 1.0 Transitional; 210 HTML 4.01; and 253 HTML 3.2 errors when validated against these three HTML standards.

On the whole, I was pretty unimpressed by the level of sophistication at either of the porn sites I looked at. At this point, I'm inclined to believe that the most polished adult sites are pretty close to on par with the level of the general Web.

Where pornographers have an advantage is that their customers are already motivated and are far less likely to complain about membership fees, lack of usability, cookies, popups, spyware, bad design, or lame plots.

— Chris Minnick, E-publishing consultant and CEO of Minnick Web Services

DISCUSS   Digg   Del.icio.us   Reddit   Email This
Current display:       newest comments first       display in chronological order
Page 1 of 3   Next >
angrykeyboarder
Rank: Cave Painter
Saturday January 12, 2008 9:38:08 PM
no ratings
1 saves

internetevolution.com claims it's HTML 4.0 Transitional.

The w3c says otherwise and internetevolution.com's home page has 468 errors.

 

angrykeyboarder
Rank: Cave Painter
Saturday January 12, 2008 9:27:06 PM
no ratings
1 saves

You decided to check out PornTube and AdultFriendFinder for your research.

That's almost like my doing research on cows using internetevolution.com and whitehouse.gov.

Your choices are lousy examples of the porn industry.

You would have done better to start with a site like Hustler.com. You know, sites that are actually honest-to-god porn sites.

Here's a an example. Netflix now steams full-legnth movies from thier website.

Porn sites have been doing this for years. They were the first. 

angrykeyboarder
Rank: Cave Painter
Saturday January 12, 2008 9:15:41 PM
no ratings
1 saves

"I think most of us share your distain for the pornography business and its effect on society."

 Speak for yourself.

 Millions don't share your beliefs.

angrykeyboarder
Rank: Cave Painter
Saturday January 12, 2008 9:14:07 PM
no ratings
1 saves

"Treating it as though it [porn] were gets into mainstreaming it."

 I hate to break this to you, but porn is mainstream (or close to it).

 

LeoB
Rank: Cave Painter
Saturday January 12, 2008 2:54:56 PM
no ratings

A youtube clone and a social networking site?  Big deal.

If you are looking for real technology challenges, I would look at things like delivering high-quality video, especially streaming video.  Also, delivering a high-quality high-definition streaming video experience to paid users while preventing theft of the same.  And in the environment where certain providers (i.e. Comcast) try to throttle the bandwidth of users who actually try to use the bandwidth they paid for.

I would think this sort of software would be on the leading edge, not delivering a low-quality low-resolution flash experience; that seems almost trivial. 

I appreciate your hard work here, but maybe you can burn a little more midnight oil and investigate this market in areas where there are real technological and intellectual property challenges.  I would look forward to this investigation. 

 

Mashka
Researcher
Thursday December 27, 2007 8:47:13 PM

Chris, thank you very much for the interesting research.

I think that  the only thing that should be discussed here is technical edge that Chris mentioned.I am here for 4 months,trying to study Internet, reading books about it and I still don't understand why porn is such a big issue here.

 Teleman, the researches proved that violence scenes cause rapes much more often that  sexual scenes and the rapes are increased not because  there is an easier access to porn- but because of the contradiction.People are afraid to talk about sex in the USA-it's not appropriate-on one hand, on the other hand, you can easily access porn- of course, people go crazy-Id and Super Ego-good old  Freud was right in many things.

I agree that children access to porn is a problem,but as soon as we are talking about adult consumers...You can't convince me that watching people shooting each other is better than watching people having sex.

 

 

GerwingR
Rank: Scrivener
Tuesday December 25, 2007 5:47:51 PM
no ratings
1 saves
I am sure most readers here have seen skits on SNL. A major cast development came in 1988-89, with the recruitment mid-season of young Canadian comic  Mike Myers.  You all no doubt remember Simon (Saturday Night Live) - a little boy who does drawings in the bath and complains about having "prune hands" .  Before i type anything else: The author that started the comments is  Chris Minnick

   I am sure he is aware of pandora's box.

From her is the race of women and female kind:
of her is the deadly race and tribe of women who
live amongst mortal men to their great trouble,
no helpmeets in hateful poverty, but only in wealth.

He reaches deadly old age without anyone to tend his years,
and though he at least has no lack of livelihood while he lives,
yet, when he is dead, his kinsfolk divide his possessions amongst them

Officers that Serve and Protect have always been aware of protecting young minds from abuse and severe duress.  Yet still we possess the primal Id that is of creation.  It is a moral imperative that we all exercise constraints in our act out behaviour.   Living in the wired world is not easy; it really is now like a universal glass house. ( it will become increasingly more so ) BOMBOVA

Now !                        Would you like to see my bum?  

You can write 12 times more about human attraction (cheeky monkey ; Creig Ferguson- The Late Show). The early paper back literature "    oooh... ahhh   he slid his hand over her moist glistening ....   Search engines will give you instant access to your desires.  and it will " mark you " rank your fantasies.  With knowing human nature the author could of come to the conclusion, " without doing the research and averting his gaze ".  That human techno is not just specalized for Porn. Even if it is lucrative!

If your interest has peaked.  You can come back tomorrow.  That is If.. You read the comments  Astute readers will have noticed: I have just pimped my Internet experience.  " well such is life , were all pimps at something "

This season in history has biven us a boy baby. All of the woman of the world rejoiced.  The days in North America will become lighter and the New Year shall bring the revitalization of the earth.  " The peace I make is the peace I give to you "

 ~  Ralph T. Gerwing ~

telemann
Rank: Cave Painter
Tuesday December 25, 2007 12:15:01 AM
I understand the theme started with a technical question. But porn isn't like just any internet feature. Treating it as though it were gets into mainstreaming it. To exaggerate the point, it's sort of like asking disinterested technical questions about sites frequented by disturbed teenagers interested in emulating Columbine, or sites that discuss bomb making.
awase149
Rank: Web master
Monday December 24, 2007 12:56:47 AM

Telemann,

I think most of us share your distain for the pornography business and its effect on society.  But the author asked a technical question:  "It’s often said that pornography sites are on the cutting edge of Web technologies. Is it true?"  The replies are addressing the technology of adult sites, not their social impact. 

~ Mike Bennett ~

telemann
Rank: Cave Painter
Sunday December 23, 2007 5:18:08 PM

Both blogger Minnick and all the previous commenter seemed to just have technical comments on the porn scene - e.g. graphics quality etc.

What's going on?

Isn't anybody aware or concerned about what this degenerate development has done and is doing to the U.S.? It's not preachiness to point out that  since the sexual revolution of the 60s and the ensuing Supreme Court decision that opened the floodgates,  rapes have increased something like seven-fold, making the U.S. the world leader in this area. Even on a per capita basis we're in the company of countries like Russia and South Africa. Is this a valuable status to aspire to?

I'm from an older generation when rape in the university setting was unheard of (don't buy porn advocates's claim that it was simply concealed). I simply can't fathom the fact that every ajor university in the country has a date rape hotline.

Earlier, military officers took it as sacred calling of "officers and gentlemen" to honor and protect women. Now 20% of women in our armed forces report that they have been assaulted.

And this is just for starters, not getting into pump-priming for pedophiles, the effect of porn addiction in stressing and breaking up marriages, etc.

Please consider these matters the next time you are inclined to treat pornography in value-free fashion.

Page 1 of 3   Next >
The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
previous posts from Chris Minnick
Chris Minnick
Chris Minnick   9/21/2009   22 comments
Misuse of the Internet in the workplace can be a real problem. Besides the obvious loss of productivity that occurs when an employee is logged into Facebook or sending personal emails while on the clock, there are potential legal and security-related reasons why an employer might need or want to know exactly what an employee is doing on the Web while at work.
Chris Minnick
Chris Minnick   7/29/2009   7 comments
Recent developments have thrown a wrench into a plan that would allow Apple iPhone users access to Google (Nasdaq: GOOG) voice services -- while calling attention to an issue of corporate governance for both companies.
Chris Minnick
Chris Minnick   7/28/2009   10 comments
A couple of weeks ago, in the first case to target the practice of a company posting fake positive reviews to the Internet -- or “astroturfing” -- Lifestyle Lift, a cosmetic surgery company, agreed to stop engaging in the practice and to pay $300,000 in penalties to the state of New York.
Chris Minnick
Chris Minnick   7/17/2009   12 comments
Ben Mezrich’s new book, The Accidental Billionaires: The Founding of Facebook, has been criticized by some as being too loose with the facts in the interest of creating a compelling story.
5
of
IETV: the thinkerNet on film
5
of
2pm EST
Tue
Dec 1st
an IBM information resource
sponsored content
big blue blog
Todd Watson
Todd Watson   11/20/2009   Post a comment
While Google introduces its new Chrome OS (which I'm hearing will be widely available in one year?  Did I mishear that?), IBM announced 10 new products today to help companies using IBM System z mainframe technology.
white papers & case studies
an IBM information resource
sponsored content
Smarter Collaboration: How to Thrive in a Challenging Business Environment
Market conditions are changing faster than ever, and organizations need to improve their agility and adaptability in order to provide better service and improve processes. The ability to work with customers, business partners, and employees as effectively as possible - while at the same time holding down costs - is a key to success.

READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE!

REGISTER HERE
Wanted! Site Moderators
Internet Evolution is looking for a handful of readers to help moderate the message boards on our site – as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?

Please email: moderators@internetevolution.com
Copyright © 2009 United Business Media Limited - All rights reserved.      About Us  |  Privacy Policy and Terms of Use  |  Contact Us
CMP Media LLC
Internet Evolution – not for thickies
what.the.ferraro
Twitter Conferences & the Demise of Humanity

10|13|09   |   1:56   |   6 comments


The rise of industry events centered solely on the topic of Twitter is enough to make some people cry. Literally.
Reiter's Block
Tweeting for Customer Support

11|18|09   |   2:20   |   No comments


When Reiter gets incensed over incompetent Verizon FiOS order-taking and support, he broadcasts it via Twitter. Did it do any good? How should your company offer Twitter support? Watch this for all the answers.
The Incredible Hultquist
Tweet Less, Get More Clicks

11|9|09   |   2:24   |   No comments


Evidence shows that you can tweet too much. Sites and services like Twitter and Facebook are a good place to reach your audience, but think quality over quantity.
The Incredible Hultquist
Web 2.0 – Just Being There Isn't Enough

11|3|09   |   2:15   |   9 comments


As enterprises leap into the Web 2.0 world of blogging, commenting, and social networking, just 'being there' won't deliver ROI. You may want a 'Web Evangelist' to systematically harvest the feedback in order to polish your product or service.
The Incredible Hultquist
Social Networks & Hiring Pitfalls

10|16|09   |   2:16   |   5 comments


More companies are trolling social networks to find and vet potential job candidates. Beware the pitfalls of blurring the line between personal and professional lives.
what.the.ferraro
Flo 2.0: Mrs. Brady Gets a Website

10|15|09   |   1:46   |   11 comments


Florence Henderson, of Brady Bunch and Wesson Oil fame, is pitching a tech support site for digitally challenged seniors.
Not Dr. Phil
Internet & TV in Perfect Harmony?

11|16|09   |   2:22   |   3 comments


A new set-top offers an Internet experience without screwing up what we like about TV.
Tom Nolle
Meatballs & Monetization

11|16|09   |   2:00   |   2 comments


Meatballs aren't an obvious source of monetization for the Internet, but Cloudy With a Chance of Meatballs may well be just that, and might also represent a new dynamic in the complex world of Internet content delivery.
Sweeney Blog
Microsoft's Relevance in the Windows 7 Era

11|13|09   |   2:17   |   3 comments


The release of Microsoft's newest OS raises the question of the company's relevance in an era when Google dominates applications and search, and Apple runs circles around Redmond with its gadgets and user interfaces.
what.the.ferraro
Two Keys to a Successful Facebook Group

11|9|09   |   2:00   |   4 comments


Most Facebook Groups are fundamentally useless, but Nicole thinks she’s found the two-part formula to making them work.
what.the.ferraro
Facebook Lacks Social Skills

11|20|09   |   1:53   |   1 comment


Facebook's 'Suggestions' for users demonstrate how little social networking sites understand about true social relationships.
Singer at C-Level
Smart Grid Opportunities

11|20|09   |   2:49   |   No comments


Industry initiatives and government stimulus funds are giving enterprise software vendors a great opportunity to help build out and manage smart grid technologies.
Tom Nolle
Total Telephony Transcends Telepresence

11|20|09   |   2:11   |   2 comments


The problem with telepresence is that it's not universally accepted, because video calling isn't. While we can all do video calling, we also apparently worry too much about how we look. If we want HD telepresence in our future, we have to dress down, mess up our hair, and dive into our online life.
what.the.ferraro
ThinkerNet Wins Min's Award for Best Blogs!

11|19|09   |   1:13   |   4 comments


ThinkerNet wins the Min's award for 'Best Blogs' – Internet Evolution's fifth award this year!
Full Nelson
SanFran.gov

11|19|09   |   8:51   |   No comments


Fritz has an exclusive talk with the mayor and CTO of San Francisco about that city's latest e-government efforts.
Robert D. Atkinson
America Has Much to Learn About Digital Piracy

11|18|09   |   2:09   |   No comments


The US loses about $20 billion a year on pirated software, movies, and music. But public policy can help stem the tide of digital theft. For example, France has recently passed a 'three strikes and you’re out' law, whereby if after two warning letters an individual continues to download pirated software then his Internet access will be cut off. US policy makers should consider adopting similar policies.
Singer at C-Level
Connecting Stakeholders: Part 3

Part 3 of 3   |  
See complete series
11|18|09   |   2:09   |   No comments


Financial management planning does not need to include Voodoo economics, but it does help to tap into the knowledge base of your team through some sort of real-time system. We explore your options.
Reiter's Block
Tweeting for Customer Support

11|18|09   |   2:20   |   No comments


When Reiter gets incensed over incompetent Verizon FiOS order-taking and support, he broadcasts it via Twitter. Did it do any good? How should your company offer Twitter support? Watch this for all the answers.
what.the.ferraro
Dogster.com More Popular Than Gov 2.0

11|17|09   |   2:05   |   1 comment


A lot of attention is being paid to launching Gov 2.0 Websites, but these sites aren't attracting a lot of visitors.
Reiter's Block
Is the BlackBerry 9700 'Bold' Enough?

11|17|09   |   3:07   |   4 comments


The successor to the BlackBerry Bold 9000 – the Bold 9700 – will be available soon in the US. Is it worth upgrading? Reiter's got one, and offers advice.
TechWeb The Global Leader In Technology Media