The Macrosite for News, Analysis and Opinion about the Future of the Internet
Alan Reiter

How the Internet Can Calm Swine Flu Hysteria

Written by Alan Reiter
4/30/2009 45 comments
DISCUSS   Digg   Del.icio.us   Reddit   Email This   TWEET THIS

With every new death, illness, or possible illness from swine flu, the hysteria increases. Swine flu hasn't become a major pandemic, but the hype certainly has. We need to calm down and employ the Internet to put swine flu in perspective. We need to use Internet tools -- graphics, mainstream news articles, blogs, Twitter, and social networking sites -- to inject rationality into discussions.

ThinkerNet blogger Jart Armin and Editor-in-Chief Terry Sweeney have ably discussed some of this irrationality. Sweeney reviews the hysteria and useless information. Armin examines swine flu spammers who could infect your computer with a "real" (albeit electronic) virus to steal information or exhort you to pay for non-existent products.

However, knowing there's a problem is only the first step. The next step is employing the Internet to do something about it, which I haven't seen discussed.

Firstly, Internet articles using "pandemic" need to ensure that readers know what that really means. It doesn't mean everyone dies or even the majority of people die. It means that a disease spreads across a wide geographic area. By that definition, the common cold is a pandemic. Therefore, articles need to define the term, either in the text or with a link to a glossary.

Secondly, readers must understand the history of pandemic scares that have been far less terrible than the hype anticipated. Remember SARS? I'm not downplaying the potential seriousness of such diseases, but rather the idea that every potential pandemic wreaks tremendous havoc. Again, the Internet's linking capabilities might come into play to provide supplementary information to calm the hysteria.

Thirdly, I'd make sure to include data in maps and charts that puts the swine flu in perspective. For decades, 37,000 to 41,000 people have died every year from automobile accidents -- and that's just in the United States. More than 650,000 people die from heart disease, and more than 550,000 people die from cancer annually in the U.S. On average, 36,000 Americans die each year from "seasonal" flu and its complications, with 250,000 to 500,000 dying annually worldwide.

So when I see fancy Internet maps and charts detailing swine flu illness and deaths, I also want to see -- on the same Web page -- deaths from heart disease, cancer, automobile accidents, etc., that correlate to the regions with swine flu. I'd also like to see those Web pages include deaths and illnesses from pollution; for instance, it's been estimated that 656,000 Chinese die annually from air pollution.

On April 28, California Gov. Arnold Schwarzenegger declared a state of emergency because of swine flu, which may have caused one death in the state. In contrast, in 2008, California recorded 3,451 traffic deaths. But that's a drop in the bucket compared to perhaps 24,000 Californians dying annually of air pollution.

As a result, I call upon corporate Websites, bloggers, and Twitterers to support my own modest proposal: Gov. Schwarzenegger must immediately declare a state of emergency that bans every vehicle and shutters all industries emitting pollutants until California can halt the tens of thousands of deaths from the pollution pandemic. We cannot allow this pandemic to kill Californians or cause them to lose their sense of smell!

To be very clear: I'm not minimizing the horrors of a swine flu pandemic that sickens and kills huge numbers of people -- if it actually occurs. Even a single death is sad. But the Internet has been used to mercilessly hype this disease, and it's time to use this marvelous global network to undo the incorrect and misleading information.

— Alan Reiter, President, Wireless Internet & Mobile Computing

DISCUSS   Digg   Del.icio.us   Reddit   Email This
Current display:       newest comments first       display in chronological order
Page 1 of 5   Next >
DHagar
Thinkernetter
Monday May 18, 2009 5:48:07 PM
no ratings

You are right!

DHagar

Alan Reiter
Thinkernetter
Monday May 18, 2009 5:38:19 PM
no ratings

Hi DHagar,

That's the main point of my blog -- to provide perspective by including other examples of much more lethal conditions, such as automobile accidents, pollution, heart disease and even seasonal flu.

Although many articles were responsible and reasonable, the Internet didn't use its resources -- especially for comparing other conditions -- effectively.

DHagar
Thinkernetter
Monday May 18, 2009 5:33:45 PM
no ratings

Great points.  It can become the untainted "neutralizer" of special interest media!

DHagar

Alan Reiter
Thinkernetter
Monday May 18, 2009 5:29:56 PM
no ratings

Hi DHagar,

The major reason for the hysteria is fear.

Fear by the media of getting scooped and not generating enough page views.  Fear by governments of "not doing enough" and getting voted out of office or fired.  Fear by school administrators of getting sued by parents for "not doing enough."

That's why I'd like to see the Internet provide more perspective and reason.

DHagar
Thinkernetter
Monday May 18, 2009 12:45:48 PM
no ratings

I'm with you!  It seems that years ago the principle of not unnecessarily alarming people, i.e., calling fire in a crowded theatre, ought to apply to agencies and giving accurate information.

DHagar

Lance Alberto
IQ Crew
Sunday May 17, 2009 11:41:12 PM
no ratings

Right, DHagar.

Agencies should be responsible enough to disseminate information accurately to avoid panic among the ordinary people. News reports on TV should be provided to the masses with enough authority and backed by clear evidence since the people depend so much on them "hoping" they are 100% accurate and perfectly researched. Hopefully the Internet could also be more accessible to many so that there would be more information which the people could get.

Alan Reiter
Thinkernetter
Sunday May 17, 2009 11:28:10 PM
no ratings

Hi Lance Alberto,

The hysteria over swine flu has calmed down in the United States.  The media still report illnesses and the rare death, but the panicky stories have pretty much ended.

Of course, the hysteria could come back again if swine flu becomes more epidemic and more dangerous.  Let's hope that doesn't occur.

Thanks for agreeing with me!  I wrote the article to argue for perspective, and how the Internet could help promote that.

Lance Alberto
IQ Crew
Sunday May 17, 2009 9:48:51 PM
no ratings

Hi, Alan.

What the "state of emergency" declarations manifest is the reality of what we may call "reactionism" - when something happens that seem to be uncontrollable people - and leaders - react extremely. I am not saying it is bad since people have died and the flu seem to be really nasty. But the thing is that probably it has become nasty because we have forgotten that the best way to prevent things like these is to ensure that the environment is clean and healthy hence I agree with you that Mr California Governor should declare industries causing air pollution to shut down until they could solve the problem.

DHagar
Thinkernetter
Friday May 8, 2009 12:51:23 PM
no ratings

I like your vision.  If we all continue to demand more from agencies and systems in responsible use of the internet, maybe we can get there!

DHagar

Alan Reiter
Thinkernetter
Thursday May 7, 2009 7:30:53 PM
no ratings

Hi DHagar,

Living in the Washington, D.C. area, I certainly feel my life is more in danger from political pandering!

Employing the Internet to provide perspective is exactly what I suggested, although I don't see it being used in the way I'd like, such as integrating statistics from other diseases, such as heart disease and cancer, into charts and graphs that display swine flu deaths and illness.

Page 1 of 5   Next >
The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
previous posts from Alan Reiter
Alan Reiter
Alan Reiter   2/5/2010   22 comments
It is difficult to underestimate the value of wireless data in Haiti in aiding relief workers and residents in wake of the 7.0 magnitude earthquake that hit the country on January 12. Quite literally, wireless data has been a life-saving technology.
Alan Reiter
Alan Reiter   1/29/2010   77 comments
I'm cautiously optimistic that Apple's iPad will be successful because it's Apple-like and non-Apple-like. Those characteristics have major advantages and disadvantages that affect the value of the iPad. UPDATED 12:25 PM
Alan Reiter
Alan Reiter   1/15/2010   28 comments
May the gods be praised! Google (Nasdaq: GOOG) has finally unveiled what appears to be its online file storage capability -- a so-called Google Drive or GDrive -- for consumers and businesses.
Alan Reiter
Alan Reiter   1/6/2010   39 comments
Hysteria has reached fever pitch as techies around the world can hardly contain themselves until January 27, when Apple Inc. (Nasdaq: AAPL) is rumored to be announcing its new tablet computer. Also, during the past several months, interesting tablets and concepts for tablets have been unveiled by other manufacturers. The New York Times has called 2010 "The Year of the Tablet."
Alan Reiter
Alan Reiter   1/1/2010   24 comments
In Charles Dickens's classic story A Christmas Carol, Ebenezer Scrooge asks the Ghost of Christmas Yet to Come about scenes he will be shown from his future: "Are these the shadows of the things that will be, or are they shadows of things that may be, only?"
5
of
IETV: the thinkerNet on film
5
of
2pm EST
Tue
Feb 23rd
2pm EST
Thu
Mar 4th
3pm EST
Tue
Mar 9th
an IBM information resource
sponsored content
big blue blog
Todd Watson
IBM is announcing today the first of its Power7 processor-based systems and the Power7 processor itself at an event in NYC.
white papers & case studies
an IBM information resource
sponsored content
Smarter Collaboration: How to Thrive in a Challenging Business Environment
Market conditions are changing faster than ever, and organizations need to improve their agility and adaptability in order to provide better service and improve processes. The ability to work with customers, business partners, and employees as effectively as possible - while at the same time holding down costs - is a key to success.

READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE!

REGISTER HERE
Wanted! Site Moderators
Internet Evolution is looking for a handful of readers to help moderate the message boards on our site – as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?

Please email: moderators@internetevolution.com
CMP Media LLC
Internet Evolution – not for thickies
Congress Hits the Snooze Button With China
Ira Winkler
In his
recent Congressional testimony, Dennis Blair, the U.S. director of national intelligence, stated that the U.S. is "severely threatened" by cyber attacks and that the recent Google (Nasdaq: GOOG) attacks should serve as a wake-up call.

CLICK FOR MORE
Steve Saunders' Outernet
Internet Evolution Goes Soccer Crazy

1|28|10   |     |   14 comments


Steve Saunders visits the South African Consulate in New York for a party celebrating not one, but two (2!) major football (soccer!) tournies.
what.the.ferraro
Developers Take Google to Task

11|5|09   |   1:53   |   7 comments


The Google backlash continues. After seeing their Project 10^100 submissions disappear into the bowels of a Google server farm, a group of irate developers has started their own site to re-collect and vote on the ideas.
Sweeney Blog
Hitching Your Wagon to Haitian Relief

1|26|10   |   2:07   |   6 comments


Celebrities – both real and fake – recognize an opportunity for publicity when they see one.
Thus Spake Mr. Cramer
3D: It's Baaaaack!

1|22|10   |   3:25   |   8 comments


3D was a pointless, silly gimmick 50 years ago, and it's a pointless, silly gimmick still. It's sure to catch on.
Steve Saunders' Outernet
Yet More Email Egregiousness

Part 2 of 2   |  
See complete series
1|15|10   |   2:24   |   5 comments


BTI sent Steve a card calling him a tool. Unsurprisingly, he’s not happy, and he dons his Martha Stewart hat to show us how corporate holiday greetings should be done.
Steve Saunders' Outernet
A Hulu Lulu

Part 1 of 3   |  
See complete series
12|9|09   |   2:22   |   6 comments


Hulu is spectacularly popular with users and a total disaster for its owners. What the flegnog do they think they're doing?
TeleGraham
2009: The Year the Internet Went Wireless

12|8|09   |   2:32   |   1 comment


With the number of mobile broadband users more than doubling in 2009, and soon to exceed fixed broadband, the Internet saw a historic transition this year – and the long-term effects are incalculable.
what.the.ferraro
A Bug in Pandora's Box

12|2|09   |   1:52   |   10 comments


Nicole describes a loophole in Pandora's music service, which lets users dodge the 40-free-hour limit. Shocking!
The Incredible Hultquist
Web 2.0 – Just Being There Isn't Enough

11|3|09   |   2:15   |   9 comments


As enterprises leap into the Web 2.0 world of blogging, commenting, and social networking, just 'being there' won't deliver ROI. You may want a 'Web Evangelist' to systematically harvest the feedback in order to polish your product or service.
The Incredible Hultquist
Social Networks & Hiring Pitfalls

10|16|09   |   2:16   |   5 comments


More companies are trolling social networks to find and vet potential job candidates. Beware the pitfalls of blurring the line between personal and professional lives.
Lee H. Berke
The Decline & Fall of Broadcast Television

2|9|10   |   1:00   |   No comments


Want to know the future of broadcast television? Take a look at broadcast radio’s past.
Tom Nolle
Everything New Is Old Again

2|9|10   |   2:13   |   6 comments


Research shows that the youth of today like Facebook – but not blogging or Twitter. Does that mean Facebook has won, or just that it's not yet out of favor? Will all the services we see today fade into Ovaltine-or-Wheaties status in just a few years?
what.the.ferraro
Email Marketing Gets Desperate

2|8|10   |   2:31   |   6 comments


Promotional emails will use just about anything timely to get people to buy things. Seriously, anything.
Steve Saunders' Outernet
America, Truck Yeah!

2|8|10   |   1:42   |   5 comments


Steve likes his new Dodge Ram 1500, but hates Chrysler's Web non-sales strategy. Rant on, li'l buddy.
what.the.ferraro
Twits Go Wild for Resignation Tweet

2|5|10   |   1:48   |   4 comments


Jonathan Schwartz is the first Fortune 200 CEO to resign via Tweet. Can he walk on water, too?
Full Nelson
Go With the FLO, Part 2

Part 2 of 2   |  
See complete series
2|5|10   |   2:17   |   3 comments


Fritz and his sweater continue their review of Qualcomm's FLO TV.
Singer at C-Level
Goldilocks & the Data Center

2|4|10   |   3:39   |   2 comments


What kinds of companies are doing the most innovation in the data center? Turns out it's midtier enterprises that are taking the "Just Right" approach.
Full Nelson
Go With the FLO, Part 1

Part of 2   |  
See complete series
2|4|10   |   2:39   |   1 comment


Qualcomm's FLO TV gizmo streams live TV shows. Tragically, they include the O'Reilly Factor
Eurotrash
High & Dry in Barcelona

2|3|10   |   1:08   |   No comments


Ray’s heading to Barcelona for the Mobile World Congress, and he’s not happy about it, the miserable git.
Sweeney Blog
No Sex, Please... It's the Super Bowl

2|3|10   |   2:24   |   2 comments


The Super Bowl ads that CBS rejected are turning up online, generating lots of attention but zero revenue for the broadcaster.