It's the hallmark of a good idea that its time comes over and over again.
Back in 2008, when Internet Evolution was a toddler -- not even one year old -- editor Nicole Ferraro identified a syndrome she called SNAD. Social Networking Anxiety Disorder was characterized by symptoms like the following:
1. You were considering breaking up with your significant other, but decided to stick it out because of the anxiety associated with changing your Relationship Status on Facebook and de-tagging hundreds of photos.
2. You currently have 36+ Friend requests festering on Facebook or MySpace, which have built up month over month because you don't want your rejection to send these strangers on a downward, emotional spiral.
3. You belong to several groups including "I Skin Cats on Sundays" and "Cousins Make Great Husbands," because, well, they were nice enough to invite you...
Nicole, needless to say, was really describing herself, although she would never admit it. Her breakthrough discovery was reported by David Pogue in The New York Times.
Imagine our surprise when, a few weeks ago, Julie Spira of the Huffington Post -- a "cyber-relations expert," no less -- proclaimed the discovery of a "new trend," SMAD. Yes, that's SMAD, not SNAD: Social Media Anxiety Disorder.
If you send a Tweet to someone and they don't @reply to you within six hours and you become anxious, you might be suffering from SMAD.
Sound familiar? Now, Spira is the kind of Internet executive who brings the cuddly. She is "CEO and founder of Cyber-Dating Expert, where she helps singles while looking for love on the Internet." Her approach to this disorder, as you might expect, is a lot more therapeutic than Ferraro's. Whereas our own IE thought leader suggested that you "just make your profile private to all but a few special Friends," Spira advises "take a deep breath and go to sleep. You might feel better about it in the morning."
Well, she also has a book to sell.
Now, nobody is suggesting, of course, that HuffPo authors are combing our back pages for smart ideas, but if you come up with something like SMAD, it's worth just checking to see if somebody has thought of it before. After all, as "an early adopter of the Internet," Spira ought to know that we've all been living on our social nerves for a very long time now.
— Kim Davis , Community Editor, Internet Evolution