Have you ever been sure you understood something, only to find out there's a whole universe of ideas to be explored? That's been my experience with social business.
Until recently, I thought "social business" was limited to social marketing and customer service. The stories are familiar: Companies offering discounts when people Like their Facebook page, and responding to customer complaints and praise on Twitter.
But that's really just the beginning of social business, which is entering a new era. It's going beyond simple marketing to enable worldwide collaboration in real time.
We think of Facebook, Twitter, LinkedIn, Pinterest and the rest as central to social business. But they're peripheral. They're just platforms -- tools. Social business is much more than the platform.
Social business involves employees collaborating with each other in real time, over geographic distances, and across corporate silos. An engineer in New York can connect with a counterpart in Taiwan, and they can help each other on projects without having to go through the normal, calcified corporate channels.
Social business involves organizations doing the same thing with customers, suppliers, and other stakeholders.
It speeds up time-to-market, flexibility, and customer satisfaction.
Sure, social media, social marketing, and social CRM are part of it. But they're only a small part. And social business is just getting started.
To find out more about social business and how it will transform enterprises, check out our infographic: Social Business: From 'Liking' To Leading.
And let us know how social business is transforming your organization. Leave a comment below.
-- Mitch Wagner , Editor in Chief, Internet Evolution