I'm going to need plenty of Starbucks coffee to keep up with all the great content at the Predictive Analytics Innovation Summit this week. Fortunately, Starbucks is presenting there, along with Obama for America, Wells Fargo, Kimberly-Clark, and other great companies.
The key to a great conference is whether the speakers are actual users who have to live with technology day-to-day, make that technology work, and drive business value.
By that standard, the Predictive Analytics Innovation Summit, located here in San Diego on Wednesday and Thursday, has got an A-list line-up of speakers and presentations. These include:
Obama for America: Deputy chief analytics officer Andrew Claster will talk about "Analytics and the 2012 Obama Victory." From the session description:
Barack Obama won a second term with the highest unemployment rate of any re-elected president in 76 years. How did he do it? The answer includes analytics and data from approximately two hundred million voters, donors and volunteers.
Claster will describe:
How analytics informed the Obama campaign's fundraising, messaging, communications and voter contact strategies, and how the lessons learned can be applied to sales, marketing, recruitment, customer service and corporate communications.
We've written about the Obama campaign's use of analytics a few times. The most notable recent article: Analytics Gets the Last Laugh in the 'Moneyball' Election.
Starbucks: Advanced Analytics Lead Paul Sheets will discuss how to use R, the free software for statistical computing and graphics, for training, tuning, and testing millions of predictive models at a time. He'll also describe strategies for presenting results to stakeholders in an intuitive way.
Starbucks is a digital pioneer; we've written about them a few times, including: 7,000 Starbucks Get Square.
Wells Fargo: Steven Zweig of the bank's fraud tools and analytics team will talk about using analytics to detect fraud online. I don't have any more information about that presentation -- but I don't need any more to know it's worth attending.
Kimberly-Clark: Marc Rosenstock, Global Director, Digital Measurement and Analytics, will discuss "Connecting to the Consumer by Simplifying Big-Data." Kimberly-Clark combines statistical modeling of paid, earned, and owned digital behavior to measure how connected consumers are to Pull-Ups with a single number, the Consumer Connection Index. "Its simplicity suppresses the noise of 'Big Data' yet uncovers the value of all channels working in concert," according to the conference description.
I'm also looking forward to presentations from Twitter, LinkedIn, Electronic Arts, TiVo, Netflix -- this line-up is insane; there's no way I'm going to be able to attend all the good presentations here. I'll need plenty of Starbucks. Which is, by the way, presenting at the conference -- did I mention that?
The conference is at the Westin San Diego. Get information and register here: Predictive Analytics Innovation Summit.
Analytics Gets the Last Laugh in the 'Moneyball' Election
7,000 Starbucks Get Square
Big-Data Drives a Marketing Revolution