We've got not one but two great webinars this week, where you can learn about big-data and find out from an expert about new tools for listening to customers.
The webinars kick off tomorrow, Tuesday, with "Big-Data, Big Benefits." Information and analytics are creating a competitive advantage for nearly two thirds of organizations responding to a recent survey. That's up 70 percent in the past two years alone. The data you need is there, you just need the right tools to analyze it. Companies are no longer able to survive on traditional historical analysis, internal silos of data, reactive responses, and retroactive planning. They need to harness all the data available to them to maximize value and sustain a competitive advantage. Join us at this webinar to find out how.
Your guide will be John Choi, IBM director of product management for big-data. He will share the top use cases for big-data and how you can solve similar problems, discuss how your enterprise can reap big-data benefits, including developing personalized views of customers, gaining instant awareness of fraud and risk, and more. And he'll talk about the latest innovations in the IBM big-data portfolio, including stream computing and enterprise-grade Hadoop. Whether you are just getting started or are already on your big-data journey, this is a webinar you won't want to miss. It's at 2:00 p.m. ET on Tuesday.
We'll give you a day to catch your breath, and then we're back on Wednesday at 2:00 p.m. ET with a CMO webinar: "A New Way of Listening to Customers." Focus groups, customer surveys, and other traditional means of gathering customer feedback are powerful tools, but they have crippling limitations: You only get the information you asked for, you only hear from people willing to talk with you, and you only get answers to questions when you ask them. By listening and engaging on social media, brands can hear from a broad cross-section of customers, talking in real-time, without leading questions or prompting, about the issues that most concern them and the products and services they want most. Find out how to use social tools and analytics to learn what customers are thinking, and get ahead of opportunities and avert crises before they happen.
Our speaker is a social media marketing veteran. Richard Binhammer is one of the early corporate adopters of social media for business, dating back to 2006, when he started responding to bloggers who expressed opinions affecting brands and corporate reputations. From these beginnings, he became an early adopter of Twitter, Facebook, Google+, and Pinterest, leading to strategic adoption of social networks for business purposes.
As director of Dell's Social Media and Community team, he was responsible for communications, social relations, and training while remaining active in Dell's social media outreach and overall social adoption across the company. He's since left Dell and struck out on his own, providing social media and corporate reputation management for businesses.
The webinars are free. Register here:
-- Mitch Wagner , Editor in Chief, Internet Evolution