We've got not one but two great webinars this week, where you can learn about big-data and find out from an expert about new tools for listening to customers.
The webinars kick off tomorrow, Tuesday, with "Big-Data, Big Benefits." Information and analytics are creating a competitive advantage for nearly two thirds of organizations responding to a recent survey. That's up 70 percent in the past two years alone. The data you need is there, you just need the right tools to analyze it. Companies are no longer able to survive on traditional historical analysis, internal silos of data, reactive responses, and retroactive planning. They need to harness all the data available to them to maximize value and sustain a competitive advantage. Join us at this webinar to find out how.
Your guide will be John Choi, IBM director of product management for big-data. He will share the top use cases for big-data and how you can solve similar problems, discuss how your enterprise can reap big-data benefits, including developing personalized views of customers, gaining instant awareness of fraud and risk, and more. And he'll talk about the latest innovations in the IBM big-data portfolio, including stream computing and enterprise-grade Hadoop. Whether you are just getting started or are already on your big-data journey, this is a webinar you won't want to miss. It's at 2:00 p.m. ET on Tuesday.
We'll give you a day to catch your breath, and then we're back on Wednesday at 2:00 p.m. ET with a CMO webinar: "A New Way of Listening to Customers." Focus groups, customer surveys, and other traditional means of gathering customer feedback are powerful tools, but they have crippling limitations: You only get the information you asked for, you only hear from people willing to talk with you, and you only get answers to questions when you ask them. By listening and engaging on social media, brands can hear from a broad cross-section of customers, talking in real-time, without leading questions or prompting, about the issues that most concern them and the products and services they want most. Find out how to use social tools and analytics to learn what customers are thinking, and get ahead of opportunities and avert crises before they happen.
Our speaker is a social media marketing veteran. Richard Binhammer is one of the early corporate adopters of social media for business, dating back to 2006, when he started responding to bloggers who expressed opinions affecting brands and corporate reputations. From these beginnings, he became an early adopter of Twitter, Facebook, Google+, and Pinterest, leading to strategic adoption of social networks for business purposes.
As director of Dell's Social Media and Community team, he was responsible for communications, social relations, and training while remaining active in Dell's social media outreach and overall social adoption across the company. He's since left Dell and struck out on his own, providing social media and corporate reputation management for businesses.
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The Memorial Day weekend begins with Geek Pride Day on Saturday. Kick off your holiday with nine news tidbits that are perfect for sharing at backyard BBQs and poolside get-togethers.
At the IBM Smarter Commerce Global Summit here in Nashville, I'm hearing many stories about how businesses have adapted their IT strategies in response to this rapidly changing, pressurized, data-driven commercial world.
Neal Stephenson is best known as the author of science fiction novels such as SnowCrash and Anathem. But he does other things as well. Among them: He's assembled a team of scientists and engineers to figure out how to build a 20-kilometer-tall tower to use as a platform for launching rockets into space.
While interstellar travel presents huge challenges, it's "almost inevitable," according to a speaker at the Starship Century symposium here in San Diego.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
Showing results is the best way to win over social business doubters, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution's Mitch Wagner interviewed Maida at the E2 Innovate conference.
Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
The medical instruments manufacturer looks to metrics to quantify its social business engagement, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution editor in chief Mitch Wagner interviewed Maida at the E2 Innovate conference.
Project management and marketing don't generally work well together, but now the cloud delivers PM software that is more compatible with marketing's creative and spontaneous nature.
A growing number of HR managers are suspicious of individuals who do not take part in social media and view them as anti-social in real life as well as online.
Michael Brutsch, a.k.a. Reddit's Violentacrez, is a creep who posted borderline kiddie porn to the Internet anonymously, and got fired when outed by a media outlet. It's a cautionary tale even for people who aren't jerks and predators.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
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