Ever wonder how social networking could be used not just for external marketing and customer engagement, but for internal corporate collaboration? If so, join us on IE Radio at 2:00 p.m. ET as we welcome Vala Afshar, chief customer officer at Enterasys Networks Inc.
Vala is an expert in the enterprise use of social networking, and he recently co-authored a book with colleague Brad Martin entitled The Pursuit of Social Business Excellence: How to Compete, Win, and Expand Through Collaboration . In his corporate role, Vala is responsible for global marketing at Enterasys, a networking solutions company, including brand awareness, demand generation, social media, PR, analyst relations, channel marketing, and much more.
Vala claims that collaborating on social media isn't just a strategy, it's a way of life that has transformed his company. He talks compellingly about the need to create a corporate culture of openness and sharing that extends even to the inanimate machinery of an enterprise.
As a recognized social media advocate, Vala has keynoted industry events and been widely quoted. His blogs and comments have appeared in The Economist, Forbes, and in many other publications. He was recently named by InformationWeek as one of the “Top 10 Social Business Leaders," and recognized by Forbes as one of the “Industry Leaders Shaping CRM." He was also named among the “2012 Top 50 Men in Technology on Twitter” by Blue Focus Marketing.
Don't miss this opportunity to listen and learn from Vala Afshar. Tune in here at 2:00 p.m. ET as we catch up with him.
And bring your questions to ask Vala directly in the live chat following the audio portion of the show.
Join you there!
— Mary Jander , Executive Editor, Internet Evolution